Viral Marketing – Why Only Movies? Ian DeVere, June 7, 2009July 6, 2010 Viral marketing campaings have been staging an uprising ever since Cloverfield‘s viral. Some virals have been exceptional (The Dark Knight comes to mind), and others have been iffy (Watchmen). But why are movies the only form of entertainment using viral? In 2007, Nine Inch Nails started a viral campaign for their album ‘Year Zero’. The viral started with lead singer Trent Reznor claiming to Kerrang! magazine that the album was only a part of a lot of new projects he was working on. In February of 2007, fans noticed on the band’s newest tour t-shirts that certain words had highlighted letters that, when worked out, would say ‘I am trying to believe.’ This was later found to be the url of a website for the viral campaign. Several websites were later found in the same IP range, all of which had the recurring theme of a dystopian vision of the year 0000. Who was behind this viral? 42 Entertainment. Yes, the same 42 Entertainment that did TDK’s amazing viral campaign. So why is it only movies using viral? Clearly, viral campaigns are not just limited to films. They can be used for video games (Kojima is doing a shady one right now for their latest Metal Gear Solid installment), albums, and a plethora of others. So what’s the reason? Discuss it in the comments. Viral Marketing MusicNINYear Zero
Online Version of “Super 8” TV Spot Being Updated Regularly With New Images February 10, 2011March 11, 2011This helps explain some of the confusion we’ve been having. The guys over at Unfiction figured out that the 30 second trailer for Super 8 available from Apple is actually being updated regularly with new images in the final lens shot. We have some of the new images, which again… Read More
New “Total Recall” Viral Website Says No to Rekall June 13, 2012July 8, 2012A few months ago, a viral website for Columbia Pictures’ Total Recall remake. The site was that of the company featured in the film, Rekall. The site has now become fully active, but there’s another website that wants you think twice about going to Rekall. Get the details after the… Read More
Kung Fu Panda Karate Chops YouTube May 12, 2011May 26th sees the theatrical release of Kung Fu Panda 2, the sequel to the hit animated film from 2008. To promote the release, Dreamworks Animation has gotten social media experts The Visionaire Group to help Po showcase his skills on YouTube. Get the full details after the break. Read More
Ian, thats not the only non-movie viral. Kojima recently did one for MGS5.And ROH did a kickass one for Age Of The Fall.
Pretty much everything is on their wiki. http://en.wikipedia.org/wiki/The_Age_of_the_Fall There was also a cool one for Halo 2 ‘I love bees’