District 9 – What Does it Mean? Scott Caldwell, July 10, 2009July 11, 2009 So we have been watching videos, we have been clicking links, and we have been posting every single thing we can possibly find on what District 9 the “movie” is. But what does District 9 actually mean? It’s been mentioned as an apartheid movie. But I bet it’s a lot closer to home than we think. I was looking around at the panoramic view on the District9Movie.com site and I noticed something. Something that at a quick glimpse, you may just continue to let the screen move on you. But! As a site that loves it’s viral, we scan every single little dot on the screen, just hoping, for something to show. Waiting for a sound. But we always look for the surprise? We never look at what is really there.This is a screen shot taken from the background of the site: Can you see it? Look closer. You are looking in the shed aren’t you? Looking for the surprise. Look above. Look familiar? It should: Is all of the fighting and discrimination of District 9 the same thing that we see on a regular basis between the United States and Mexico? Think about it. “They are taking our jobs” “We pay for the health care” “We can’t understand what they are saying” You hear that just about everyday. Now, you are hearing it through the trailers of District 9. Watch an interview with a local on CNN or MSNBC. Even your local news. You will hear it. So is that what District 9 is all about? Is it really about aliens, or is it about illegal aliens? And on a lighter note, aliens make a chemical that makes you loose control and your eyes get all weird and you become one of them. Mexicans call that “hot sauce” Goodnight! You’ve been great! Keep your eyes and ears open the next time you see some District 9 footage. See if you spot anything else. I know I will. Viral Marketing District 9
ARGs & Campaigns Check Out This Coffee Table Portfolio For A&E’s “Bag of Bones” November 26, 2011A few weeks ago we told you about a viral campaign for A&E’s upcoming two-part miniseries “Bag of Bones,” based on the Stephen King bestselling novel. Since we published that story, we received a very interesting and high-quality coffee table book with photos from the Dark Score Stories website. The… Read More
NBC’s Hero Behind The Cape Contest January 7, 2011January 9, 2011NBC has been one of the television networks at the forefront of interactive marketing and social media. Thus, it should come to no surprise that their contest for the upcoming superhero show The Cape utilizes both Foursquare and Twitter, along with some outdoor viral. Get the details on how you… Read More
Want To Smell Like Princess Leia or Lando Calrissian? Well Now You Can! August 23, 2010Ladies, look at your man, now back to Lando Calrissian. Now back at your man, now back to Lando. Sadly, he isn’t Lando, but he could smell like Lando with new character colognes and perfumes from Star Wars. Slave Princess Leia joins the party as well, as the two get… Read More
Gotta say, that’s a little far fetched. Besides, I’m all for keeping ILLEGAL mexicans out of here. It’s not like they accidently crashed here. They brake our laws by crossing the borders and have no respect for our system of becoming a citizen. Sure, some of them are to poor to make it, but what are we? A rescue mission?
Lolllll American Ethnocentrism.Anywhos, I like your enthusiasm, but I’m pretty sure this movie is supposed to be more related to African xenophobia.
I doubt it. Neill is African himself, Pete is really one of few americans working on this project I believe. I think that image is a coincidence. Don’t get me wrong, I know this movie has a message in it but I think it pertains to humanity in general, not just America and Mexico.