Zombieland goes Viral-ish Ian DeVere, August 10, 2009June 6, 2010 Sony has released a video on YouTube for Zombieland, in which Woody Harrelson and Jesse Eisenberg (in character) give Zombieland Rule #15: Bowling Balls. Watch it below: Apparently there are 47 tips in all, so maybe we’ll see all 47? That would seem way excessive, so I’m guessing Sony will only release a few more of these periodically up until the film’s October 9th release date. So far there have been 5 videos, and you can watch them all at Ugo. Zombieland started their marketing campaign with a Twitter account that is sometimes in-world. Also, you may remember that the film sponsored this year’s Zombie-walk at Comic-Con in San Diego. Our reporters, Rose andKelsey actually participated in the 45-minute walk. You can listen to what they had to say here. I doubt their marketing campaign will get much more “viral” with only two months to go, but it’s interesting to see them straddle the line between viral and just modern marketing. The horror comedy Zombieland focuses on two men who have found a way to survive a world overrun by zombies. Columbus is a big wuss — but when you’re afraid of being eaten by zombies, fear can keep you alive. Tallahassee is an AK-toting, zombie-slaying’ bad ass whose single determination is to get the last Twinkie on earth. As they join forces with Wichita and Little Rock, who have also found unique ways to survive the zombie mayhem, they will have to determine which is worse: relying on each other or succumbing to the zombies. Zombieland will be released in theaters everywhere on October 9th, 2009. Special thanks to FirstShowing for the heads up. Viral Marketing Comic-ConZombielandZombies
Viral Video Palooza: Superman Is Racist, Hipster Shore, Vandermemes, GLEE Thang, & Nic Cage’s Hair January 21, 2011Sitting at work bored on a slow Friday? Well, here’s a good way to kill about 15 minutes. We have a smorgasbord of viral videos, so check them all out after the break. Read More
Conventions Annabelle Scare Prank Created for Toronto Fan Expo September 6, 2014With the upcoming The Conjuring spin-off movie, Annabelle, hitting theaters on October 3rd, the makers used the Toronto Fan Expo to help promote the release with a little scare prank involving the cursed doll. A display was made with a woman dressed up as a human-sized version of the doll and… Read More
ARGs & Campaigns Sons of Anarchy Celebrates Season 6 With Jax Daniels Whiskey November 6, 2014November 8, 2014That’s right, there are limited bottles of Sons of Anarchy JAX Daniel’s Editions of Gentleman Jack Tennessee Whiskey floating around for a campaign celebrating Season 6 out now DVD and Blu-Ray. These detailed beauties have etched on them some pretty snazzy homages the show and came encased in a SOA coffin. Take a… Read More