Zombieland goes Viral-ish Ian DeVere, August 10, 2009June 6, 2010 Sony has released a video on YouTube for Zombieland, in which Woody Harrelson and Jesse Eisenberg (in character) give Zombieland Rule #15: Bowling Balls. Watch it below: Apparently there are 47 tips in all, so maybe we’ll see all 47? That would seem way excessive, so I’m guessing Sony will only release a few more of these periodically up until the film’s October 9th release date. So far there have been 5 videos, and you can watch them all at Ugo. Zombieland started their marketing campaign with a Twitter account that is sometimes in-world. Also, you may remember that the film sponsored this year’s Zombie-walk at Comic-Con in San Diego. Our reporters, Rose andKelsey actually participated in the 45-minute walk. You can listen to what they had to say here. I doubt their marketing campaign will get much more “viral” with only two months to go, but it’s interesting to see them straddle the line between viral and just modern marketing. The horror comedy Zombieland focuses on two men who have found a way to survive a world overrun by zombies. Columbus is a big wuss — but when you’re afraid of being eaten by zombies, fear can keep you alive. Tallahassee is an AK-toting, zombie-slaying’ bad ass whose single determination is to get the last Twinkie on earth. As they join forces with Wichita and Little Rock, who have also found unique ways to survive the zombie mayhem, they will have to determine which is worse: relying on each other or succumbing to the zombies. Zombieland will be released in theaters everywhere on October 9th, 2009. Special thanks to FirstShowing for the heads up. Viral Marketing Comic-ConZombielandZombies
Viral Marketing Edward Norton Stars In “FortyEight” Viral Marketing Campaign November 26, 2013November 26, 2013If you recently watched The Walking Dead or Marvel’s Agents of Shield, you probably came across a commercial spot for something involving Edward Norton and the hashtag #fortyeight. Many people via Twitter were wondering what the teaser was for. Could it be a new movie starring Norton, a TV show… Read More
LOST Island in Video Game Just Cause 2 March 25, 2010March 25, 2010How’s this for an Easter Egg? Just Cause 2, the much anticipated sequel to the 2006 hit video game, released on Tuesday. The reviews have been very solid so far, but it’s not just the great open-ending gameplay that’s getting high marks and recognition. For those who don’t watch the… Read More
Does New “Apollo 18” Document Show Signs of Extraterrestrial Life? (Updated) January 23, 2011January 26, 2011Once again we are blessed with a new document in the viral campaign for Apollo 18. Using the same password as last time (“VBG”), you can access the newest secret image on the film’s Cosmonauts subpage. What could this one mean? Let’s explore after the break. (Update at bottom) Read More