2012 Viral: Preservation Lists and Charlie Frost Ads Dan Koelsch, August 4, 2009August 6, 2009 Sony has launched a new website called 2012preservationlist.net, where they ask you, “What Would You Take With You in 2012?”. It makes sense that someone should start coming up with a list of artwork worth preserving after the world is destroyed. The site has four sections: Film, Art, Literature, and Music, where you can enter your nomination for what should be preserved. Currently, only the film section is open for submissions, but you can see for each section the dates for nominations and voting. The idea is pretty cool, though I don’t know what the endgame is here. There’s no hook to get people interested in participating. Also, I would think that this kind of event would be done within their viral campaign. It would make more sense for the IHC to be conducting this survey. I have no idea why they didn’t think to tie it in. Last note about this site: You may notice on the top it says “At cinemas from December 11”. We’re not sure why, since to our knowledge, the film is still slated to open November 13th of this year. Charlie Frost is going all out lately with the updates. He has some billboards in Los Angeles, and promises more are to come. What do you think of the new site and Charlie Frost’s ads? Update: A representative from Sony confirmed the film is still opening in November for the US, and that the date on site was meant to reflect the international release. Viral Marketing 2012
“Cedar Rapids” Viral Website Goes Live, BrownStar Insurance To Have Office At Sundance January 21, 2011Last week we told you about Fox Searchlight dabbling in some viral for their Ed Helms-starring comedy Cedar Rapids, which is set to premiere at the Sundance Film Festival. I was a bit harsh in my assessment of the endeavor, and it looks like it wasn’t a one-off thing. Read More
Avatar News Round-Up November 23, 2009The last few days have brought lots of news bites on James Cameron’s Avatar, so here’s just a few of the ones that caught our eye. We already know that Ubisoft is making a video game for film, set to be released on December 1st. Well, now we have an… Read More
2012: Soren Ulfert Has a New Blog and He’s Pissed! September 22, 2009September 22, 2009For those following the 2012 viral campaign, you’ll know that Soren Ulfert was the Communications Director at the Institute for Human Continuity until last week. We all knew something was brewing when Ulfert “resigned” from the IHC, and we were right. After a few days of silence, Ulfert is back,… Read More
I feel bad, we’ve been saying November 20th is the release date in almost every article we’ve posted. Maybe they changed it again, or maybe we were always wrong.