Your TV show needs you! FOX Asks Fans to Campaign for GLEE Iain Welford, August 27, 2009August 27, 2009 New FOX show GLEE has just launched a new competition asking fans to create their own viral campaign. Using your social networks built through Twitter, Facebook, and MySpace, FOX will reward you every time you mention their new show during your status updates. By communicating through your own personal accounts you will in fact be creating buzz for the show. Smart idea! The chance to meet the cast of the GLEE is up for grabs as well as autographed photos, hats and shirts. We’ve already seen that Facebook and MySpace have become standard outlets for new information on movies, tv, and music, but this new competition also shows us that companies are taking a bigger interest in the buzz a twitter account can create. Iron Man 2 is perhaps the first, with director Jon Faverou posting pictures of the set and characters from time to time through his own account. Is this a bold move by the FOX network to bring viral marketing to a new interaction level? It’s certainly a fresh idea in terms of personal participation. You will be part of the campaign, spreading the word that is glee! How do you feel using your own network to create a viral for your favorite TV show or film? You can go to fox.com/gleek to enter. Season 1 of GLEE premieres September 9th at 9/8c. You can watch the pilot and select clips at Hulu. Viral Marketing GLEE
Play “This Is The End” Online Game “Hollywood Hellfire” April 23, 2013Briefly: Sony’s This is the End opens in June, but if you want to experience the end of the world with celebrities, then you’re in luck. The online side-scrolling game Hollywood Hellfire lets you play as Seth Rogen or Jay Baruchel as you journey through Hollywood during the apocalypse. Collect… Read More
MovieViral Awards 2010: The Winners! January 18, 2011The time is here to finally reveal the winners of the 2010 MovieViral Awards. With over 1,400 total votes, we had a great turnout. Did TRON: Legacy sweep, or did fans of the Crazies and Repo Men get their way? Who won the battle between Glee and The Office? Find… Read More
Viral Campaign for Found Footage Film “The Dinosaur Project” Discovered August 4, 2012August 4, 2012 The British Cryptozoological Society was set up in 1988 in order to bring the world the truth about unknown creatures. Through documented sightings and other forms of evidence, the society seeks to confirm the existence of creatures such as the New Jersey Devil and the extinct Tasmanian Tiger. Their latest… Read More