Your TV show needs you! FOX Asks Fans to Campaign for GLEE Iain Welford, August 27, 2009August 27, 2009 New FOX show GLEE has just launched a new competition asking fans to create their own viral campaign. Using your social networks built through Twitter, Facebook, and MySpace, FOX will reward you every time you mention their new show during your status updates. By communicating through your own personal accounts you will in fact be creating buzz for the show. Smart idea! The chance to meet the cast of the GLEE is up for grabs as well as autographed photos, hats and shirts. We’ve already seen that Facebook and MySpace have become standard outlets for new information on movies, tv, and music, but this new competition also shows us that companies are taking a bigger interest in the buzz a twitter account can create. Iron Man 2 is perhaps the first, with director Jon Faverou posting pictures of the set and characters from time to time through his own account. Is this a bold move by the FOX network to bring viral marketing to a new interaction level? It’s certainly a fresh idea in terms of personal participation. You will be part of the campaign, spreading the word that is glee! How do you feel using your own network to create a viral for your favorite TV show or film? You can go to fox.com/gleek to enter. Season 1 of GLEE premieres September 9th at 9/8c. You can watch the pilot and select clips at Hulu. Viral Marketing GLEE
Intel and Toshiba’s “The Beauty Inside” Could Star You July 29, 2012Last summer, we covered a social media film experience called Inside, which was sponsored by Intel and Toshiba. While it got a lot of followers, the end result had mixed reactions. However, the computer company was not fazed, and they are back at it again this summer. Get the details… Read More
Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com April 12, 2011January 10, 2012Last March we reported that a viral campaign for Thor and The Avengers was being launched. JoinShield.com made its viral debut at the C2E2, a comic and entertainment event regularly held in Chicago. There attendees were able to submit their e-mail addresses and “become” agents of S.H.I.E.L.D. Details were sketchy… Read More
“Community” #SixSeasonAndAMovie Campaign Looks Hilariously Similar To “The Social Network” April 22, 2014April 21, 2014There was a time when fans of a sitcom or drama would send a massive amount of postage mail to TV studio execs to keep their show alive. But in an age of social media, we now have the much more cost-effective hashtags and memes to turn to. One praticular… Read More