Your TV show needs you! FOX Asks Fans to Campaign for GLEE Iain Welford, August 27, 2009August 27, 2009 New FOX show GLEE has just launched a new competition asking fans to create their own viral campaign. Using your social networks built through Twitter, Facebook, and MySpace, FOX will reward you every time you mention their new show during your status updates. By communicating through your own personal accounts you will in fact be creating buzz for the show. Smart idea! The chance to meet the cast of the GLEE is up for grabs as well as autographed photos, hats and shirts. We’ve already seen that Facebook and MySpace have become standard outlets for new information on movies, tv, and music, but this new competition also shows us that companies are taking a bigger interest in the buzz a twitter account can create. Iron Man 2 is perhaps the first, with director Jon Faverou posting pictures of the set and characters from time to time through his own account. Is this a bold move by the FOX network to bring viral marketing to a new interaction level? It’s certainly a fresh idea in terms of personal participation. You will be part of the campaign, spreading the word that is glee! How do you feel using your own network to create a viral for your favorite TV show or film? You can go to fox.com/gleek to enter. Season 1 of GLEE premieres September 9th at 9/8c. You can watch the pilot and select clips at Hulu. Viral Marketing GLEE
New “Elysium” Viral Website Introduces Us to the Civil Cooperation Bureau April 24, 2013April 25, 2013The viral campaign for Neill Blomkamp’s Elysium continues with yet another viral website. We already have a few viral websites at the moment, with ItsBetterUpHere.com and Armadyne.net, but now Sony has expanded the online world to include the Civil Cooperation Bureau. Get the details after the break. Read More
Buy Avatar Toys, Get Some Content October 24, 2009October 23, 2009A funny thing happened on my latest trip to Target. During my obligatory perusal of the store’s toy aisle to check out the latest Star Wars offerings, I stumbled upon an entire section devoted to Avatar. Figures, ships, playsets, and more took up a substantial portion of the aisle. What caught my eye… Read More
Bring “Attack the Block” to Your City! August 1, 2011One of this summer’s most raved about films, Attack the Block, is getting released in 6 markets across the United States and Canada: Boston, Orlando, Atlanta, Dallas, Washington, D.C., and a sixth undetermined market that will be chosen by fans. Want to learn how to bring the movie to your block?… Read More