Your TV show needs you! FOX Asks Fans to Campaign for GLEE Iain Welford, August 27, 2009August 27, 2009 New FOX show GLEE has just launched a new competition asking fans to create their own viral campaign. Using your social networks built through Twitter, Facebook, and MySpace, FOX will reward you every time you mention their new show during your status updates. By communicating through your own personal accounts you will in fact be creating buzz for the show. Smart idea! The chance to meet the cast of the GLEE is up for grabs as well as autographed photos, hats and shirts. We’ve already seen that Facebook and MySpace have become standard outlets for new information on movies, tv, and music, but this new competition also shows us that companies are taking a bigger interest in the buzz a twitter account can create. Iron Man 2 is perhaps the first, with director Jon Faverou posting pictures of the set and characters from time to time through his own account. Is this a bold move by the FOX network to bring viral marketing to a new interaction level? It’s certainly a fresh idea in terms of personal participation. You will be part of the campaign, spreading the word that is glee! How do you feel using your own network to create a viral for your favorite TV show or film? You can go to fox.com/gleek to enter. Season 1 of GLEE premieres September 9th at 9/8c. You can watch the pilot and select clips at Hulu. Viral Marketing GLEE
Sony Picture’s Death At A Funeral Invites You To Make Your Own Eulogy March 24, 2010March 24, 2010Director Neil LaBute has helmed some pretty strange (Wicker Man) and awful (Lakeview Terrace) films, but next month’s Death at a Funeral seems to be the most ill-conceived of them all. However, this is a star-filled remake of the 2007 British comedy that continues the odd pairing of death and… Read More
Sony’s “Men in Black III” Viral Lets You Leave Another Message, This Time For Chinese Take-Out March 7, 2012April 1, 2012If you watched the new Men in Black III trailer that debuted this week, then you might have noticed the name of the Chinese restaurant featured in the beginning. For those that decided to snoop around, a website for Wu’s Diamond Garden Chinese Restaurant was found. Get the details after… Read More
Trailers Weekly: “The Avengers”, “Frankenweenie”, “Touchback”, “Bernie”, “Neighborhood Watch”, and “ParaNorman” March 3, 2012March 3, 2012Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We have the brand new trailer exciting trailer for… Read More