District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay Dan Koelsch, August 6, 2009August 6, 2009 On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous from the film. This was in part due to the fact the site was created before production had ended, so they were not sure whether or not they could tie it into the film. Once the film was locked, they reassessed the situation and went ahead and connected to the film’s character Christopher to the site. This was right around the time they restarted their viral, so only us diehards would really know the difference. Speaking of Christopher’s blog, he has a new post talking about the Arc Gun that is on Ebay. You may remember our original article on the prop gun’s auction. Of note is that Christopher treats the auction like it’s for a real gun. In the District 9 viral, Christopher is a non-human who blogs about how Multinational United mistreats his species. For more information on the viral and movie, check out the District 9 page. District 9 opens nationwide August 14th. Advance tickets are available on Fandango. Viral Marketing District 9
Could New Spider-Man Set Photos Lead To A Viral? January 18, 2011The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? Read More
“They’re Here,” and They Have Been For a While October 9, 2010The countdown for “They’re Here” ended tonight and the wait is finally over. So, what was it; An independent film about aliens invading earth? A cool promotion for an upcoming Hollywood blockbuster? Nope. It was something even better. Find out and watch the movie after the break. Read More
‘INSIDIOUS’ Viral – COMING SOON! March 4, 2011March 4, 2011One of my most anticipated films of 2011 is the James Wan/Leigh Whannell collaboration of INSIDIOUS. I feel as if they are what horror films have needed for the longest time, and they’ve have shown it with films such as Saw, and Dead Silence. Now with the launch of an… Read More