District 9 Viral: “George” Explained and Christopher Addresses Arc Gun on Ebay Dan Koelsch, August 6, 2009August 6, 2009 On a call with a Sony representative today, we got a little insight into the reasoning behind the change in names of the blogger on MNUSpreadsLies.com. If you don’t know what I’m talking about, read my original article about it. Apparently, the blog site was originally designed to be autonomous from the film. This was in part due to the fact the site was created before production had ended, so they were not sure whether or not they could tie it into the film. Once the film was locked, they reassessed the situation and went ahead and connected to the film’s character Christopher to the site. This was right around the time they restarted their viral, so only us diehards would really know the difference. Speaking of Christopher’s blog, he has a new post talking about the Arc Gun that is on Ebay. You may remember our original article on the prop gun’s auction. Of note is that Christopher treats the auction like it’s for a real gun. In the District 9 viral, Christopher is a non-human who blogs about how Multinational United mistreats his species. For more information on the viral and movie, check out the District 9 page. District 9 opens nationwide August 14th. Advance tickets are available on Fandango. Viral Marketing District 9
Viral Video Trend: Horror Movie Compilations February 9, 2010February 9, 2010As soon as some makes a unique video that goes viral, it seems anyone with editing skills jumps on the bandwagon to do something similar. Thus, viral video trends are born. Today we have horror film compilations. Sometimes the best way to prove a point is to drive it home… Read More
Viral Video: Mad Men Promo in Kinetic Typography June 8, 2010Kinetic typography is simply the animation of text. By itself it doesn’t sound that interesting, but when you combine it popular movies and television, you can make gold. Just see the famous Pulp Fiction example. Avoid Ego Media tries to replicate that success using a clip from AMC’s Mad Men…. Read More
Watch Disney Channel’s Sneak Peek of Tron Legacy September 10, 2010Usually the Disney Channel isn’t much good for anything except the occasional Pixar film, but their ‘sneak peek’ into Disney’s Tron Legacy actually has some pretty cool battle footage. The video is hosted by stars Olivia Wilde and Garrett Hedlund, and you can watch it after the jump. Read More