Sherlock Holmes: To know, to dare, to will, to keep silence… Nick Butler, August 21, 2009June 6, 2010 Yesterday on twitter @wbpictures posted a link to a Sherlock Holmes related viral website. The website displayed a video after typing in the password IRENE, which is the name of one of the characters. Evidently the words spoken are a direct quote from a book by Éliphas Lévi called Transcendental Magic: Its Doctrine and Ritual.Four specific words, to Know, to Will, to Dare and to Keep Silent are also known as the Four Powers of the Sphinx as well as the Witch’s Pyramid. Apparently, when one tries to become a witch they work towards achieving these strengths, hence “the Witch’s Pyramid.”So it looks as if this viral is mending together Sherlock Holmes as well as witch craft, or something of the sort. I’m quite suprised at the depth this viral has gone so quickly. And, apperently Warner Bros. attempted to launch this at Comic Con, but failed to.thebruce from Unfiction (and wikibruce.com) picked these up (below) at a WB booth in San Diego, but didn’t even think to look twice at them. When put together, the numbers above the words create an IP address, the same one Warner Bros. tweeted yesterday.We’ll be following this viral campaign closely and see how it develops from here on out.A big thanks to the Unfiction forums for figuring all this out. Viral Marketing Comic-ConSherlock Holmes
Trailers Weekly: “Movie 43”, “The Lone Ranger”, “Stoker”, “The Guilt Trip”, “A Good Day To Die Hard”, “Lincoln” October 7, 2012December 27, 2012Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week provided us with so many trailers, so… Read More
Steven Spielberg Wants to Make a Halo Movie? August 8, 2009August 10, 2009Our friends at GeekTyrant have an article about Steven Spielberg being interested in making a Halo movie, which already has a script written by Stuart Beattie (actually, Stuart wrote scripts for 3 different films: Halo: Fall of Reach, Halo, Rise of the Flood, and Halo: Battle for Earth). You may… Read More
Movie Blogs Receive Tasty “Teenage Mutant Ninja Turtle” Viral Marketing Trailer Promotion March 27, 2014March 27, 2014CinemaCon is nearing the tale end of its conference, and with so many studio panels pushing their upcoming tentpoles, it’s very likely that some studios will get writers and bloggers to fall in love with their movies with some viral marketing pitches. This morning some writers received a delicious wake… Read More
You’re welcome by the way for the info about Transcendental Magic. You could have at least mentioned that you got that information from my website instead of pretending like you figured it out.
What? I source all of my articles appropriately, because I hate it when people don’t source me. I’ve honestly never seen your website, I got all of my information from Unfiction. It’s the last post on this page: http://forums.unfiction.com/forums/viewtopic.php?t=28307&start=15If he got it from you, and didn’t source you, then it’s not really my fault.
I’m surprised that WB couldn’t make this work from Comic-Con directly. They had to nudge it themselves lol.
You’re right, I apologize and no they did not give a reference.The new movie is not based on any of the books, it’s based on a comic “Sherlock Holmes Vol 2” The Return of the Devil.The four words of the magus are Air, Earth, Fire, and Water.You can find out more of what I have discovered at http://www.sherlockholmesviral.com
After further research I’ve discovered that the movie is not based on the comic, it has a few similarities but not close enough to be based on the comic.