Zombieland goes Viral-ish Ian DeVere, August 10, 2009June 6, 2010 Sony has released a video on YouTube for Zombieland, in which Woody Harrelson and Jesse Eisenberg (in character) give Zombieland Rule #15: Bowling Balls. Watch it below: Apparently there are 47 tips in all, so maybe we’ll see all 47? That would seem way excessive, so I’m guessing Sony will only release a few more of these periodically up until the film’s October 9th release date. So far there have been 5 videos, and you can watch them all at Ugo. Zombieland started their marketing campaign with a Twitter account that is sometimes in-world. Also, you may remember that the film sponsored this year’s Zombie-walk at Comic-Con in San Diego. Our reporters, Rose andKelsey actually participated in the 45-minute walk. You can listen to what they had to say here. I doubt their marketing campaign will get much more “viral” with only two months to go, but it’s interesting to see them straddle the line between viral and just modern marketing. The horror comedy Zombieland focuses on two men who have found a way to survive a world overrun by zombies. Columbus is a big wuss — but when you’re afraid of being eaten by zombies, fear can keep you alive. Tallahassee is an AK-toting, zombie-slaying’ bad ass whose single determination is to get the last Twinkie on earth. As they join forces with Wichita and Little Rock, who have also found unique ways to survive the zombie mayhem, they will have to determine which is worse: relying on each other or succumbing to the zombies. Zombieland will be released in theaters everywhere on October 9th, 2009. Special thanks to FirstShowing for the heads up. Viral Marketing Comic-ConZombielandZombies
Super 8 Viral Update: Possible Craigslist Connection? July 1, 2010After we got the new print out from Scariest Thing I Ever Saw website, people have been looking deeper into the photo itself to find more clues. After some digging, it looks like there may actually be a lead that involves Craiglist and possibly a new viral site. Get the… Read More
New Age-Restricted District 9 Clip August 10, 2009August 10, 2009FEARNet has posted a new clip from District 9, originally from MySpace. Check it out below: Looks like Wikus has really gotten himself in a tough spot. That gun is pretty damn cool. What do you think of the clip? Talk about it in our forum. District 9, based on… Read More
ARGs & Campaigns Viral Easter Eggs To Look For When Watching “TRON: Legacy” December 24, 2010Sure, you’ve probably already seen it, maybe even multiple times, but are you REALLY seeing it? (Enter drug joke here). TRON: Legacy is entering its second weekend in theaters, so you may be wanting to see it again or maybe even for the first time. If that’s the case, then… Read More