Zombieland goes Viral-ish Ian DeVere, August 10, 2009June 6, 2010 Sony has released a video on YouTube for Zombieland, in which Woody Harrelson and Jesse Eisenberg (in character) give Zombieland Rule #15: Bowling Balls. Watch it below: Apparently there are 47 tips in all, so maybe we’ll see all 47? That would seem way excessive, so I’m guessing Sony will only release a few more of these periodically up until the film’s October 9th release date. So far there have been 5 videos, and you can watch them all at Ugo. Zombieland started their marketing campaign with a Twitter account that is sometimes in-world. Also, you may remember that the film sponsored this year’s Zombie-walk at Comic-Con in San Diego. Our reporters, Rose andKelsey actually participated in the 45-minute walk. You can listen to what they had to say here. I doubt their marketing campaign will get much more “viral” with only two months to go, but it’s interesting to see them straddle the line between viral and just modern marketing. The horror comedy Zombieland focuses on two men who have found a way to survive a world overrun by zombies. Columbus is a big wuss — but when you’re afraid of being eaten by zombies, fear can keep you alive. Tallahassee is an AK-toting, zombie-slaying’ bad ass whose single determination is to get the last Twinkie on earth. As they join forces with Wichita and Little Rock, who have also found unique ways to survive the zombie mayhem, they will have to determine which is worse: relying on each other or succumbing to the zombies. Zombieland will be released in theaters everywhere on October 9th, 2009. Special thanks to FirstShowing for the heads up. Viral Marketing Comic-ConZombielandZombies
Halo Reach Uses New Interface, 4 More Live-Action Commercials To Come August 21, 2010August 22, 2010Bungie is not new viral marketing for the Halo series. Both Halo 3 and ODST had interactive games, but this new viral campaign takes us to a whole new level. Find out how you, your facebook, and a robot arm will make a “Light Sculpture” after the jump. Read More
What If: The Men In Black Viral January 24, 2010January 24, 2010Who ya gonna call? Ghostbusters, of course, but what if your problem isn’t so much paranormal as extra-terrestrial? In that case, it’s time for the mysterious Men in Black to appear. In their smart black suits and shades, agents J and K arrived on our screens to clear up the… Read More
Rent “The Big Lebowski” through Facebook August 22, 2011August 22, 2011If you asked me who I’d like to see team up with the Coen Brothers, I wouldn’t nominate Mark Zuckerberg, but that seems to be the case now that The Big Lebowski is available to rent through Facebook. Read More