(Finally!) A Viral from a Galaxy Far, Far, Away Alex Gerage, September 6, 2009September 6, 2009 As a huge Star Wars fan, I was thrilled to see an interview pop on Wired.com where writer John Scott Lewinski interviewed a member of the Star Wars: The Clone Wars universe. Not series director Dave Filoni or a member of the voice cast mind you, but one of the characters themselves…bounty hunter Cad Bane! For fans of the animated series, you will remember Bane from the season finale, where he orchestrated an elaborate hostage situation in the Senate Building on Coruscant. The episode established him as total badass, and I’m stoked for his return in season two. The interview itself is fairly short, but Bane does share his thoughts on his line of work, the death of Jango Fett, and his approach to dealing with Jedi. While this certainly isn’t the most comprehensive viral, I love this approach by Lucasfilm to market the upcoming season of The Clone Wars. To me, there’s no richer franchise for a viral than Star Wars, and although I don’t see them putting forth the effort into a full blown viral ARG anytime soon, I will take these web treats when I get them. The Clone Wars resumes October 2nd on Cartoon Network. Viral Marketing Star Wars: The Clone Wars
“Tangled” Round Up: Contest, Ads, And Interviews October 25, 2010Disney’s Tangled had a huge jump in their marketing not to long ago, and as expected it was the first of many more to come. A few wanted/found videos uploaded to YouTube aren’t the only things Tangled is giving us, though. Learn about Tangled sweepstakes, wanted ads, and more after… Read More
You Can Be In a “Pitch Perfect” Music Video August 12, 2012August 12, 2012Pitch Perfect is an upcoming comedy musical from Universal. The film stars Anna Kendrick as a newcomer to an all-girls a capella group. You have a chance to be part of the group thanks to a contest involving YouTube star Mike Tompkins. Get the details after the break. Read More
Fox Home Entertainment uses PSAs to Sell DVDs September 23, 2009September 22, 2009Fox Home Entertainment has a funny internet video campaign going on to promote their line up of DVDs. They seem to be using a “One Movie At A Time” moniker in the creation of fake PSAs that use clips from their DVD collection. A YouTube account was created with the… Read More