Zombify Yourself! Alex Gerage, September 10, 2009April 30, 2010 How did we miss this? We’ve mentioned before the viral happenings surrounding the upcoming horror comedy Zombieland, most notably the clips of Jesse Eisenberg and Woody Harrelson explaining the 47 rules of Zombieland. Well, the folks behind the October film have also introduced a viral site that allows you to actually zombify yourself! Head on over to Zombify-Yourself.net to undergo the change from human to zombie. Once there, follow the steps by uploading a picture of yourself and adding grotesque versions of eyes, noses, mouths, and more to get “in character.” It may take time getting used to resizing the different graphics, but once you do, I think you’ll have a blast. When you’re done, the site provides easy links to Twitter and Facebook so you can share it with your friends. To me, this site captures the essence of what viral marketing is meant to achieve. It has taken someone like me, who has never been a horror film fan and was not particularly interested in the movie, and turned me into a big time follower. One immediately gets a Shaun of the Dead vibe after watching the trailer, which makes me hope this will be a surprise hit this fall. Plus, with its solid cast of Eisenberg, Harrelson, Emma Stone, and Abigail Breslin, I find myself rooting for Zombieland’s success come October 15. Check out the work yours truly had done after my trip to the site, and be sure to try it out on your own! Viral Marketing ZombielandZombies
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More
Here’s The “Pitch Perfect” Music Video Featuring You September 19, 2012Last month, Universal’s Pitch Perfect announced a contest where you can be featured in a music video with the cast of the musical comedy and YouTube star Mike Tompkins. The music video is now complete, so check it out after the break! Read More
The Office Webisode “Subtle Sexuality” Now Online Plus New Website October 29, 2009October 29, 2009As we mentioned last week, The Office is bringing back their wildly popular webisodes, and this time we get an extra treat in the form of a music video. This series is about Erin, Kelly, Ryan, and Andy from Dunder Mifflin creating a group called Subtle Sexuality and making a… Read More