Zombify Yourself! Alex Gerage, September 10, 2009April 30, 2010 How did we miss this? We’ve mentioned before the viral happenings surrounding the upcoming horror comedy Zombieland, most notably the clips of Jesse Eisenberg and Woody Harrelson explaining the 47 rules of Zombieland. Well, the folks behind the October film have also introduced a viral site that allows you to actually zombify yourself! Head on over to Zombify-Yourself.net to undergo the change from human to zombie. Once there, follow the steps by uploading a picture of yourself and adding grotesque versions of eyes, noses, mouths, and more to get “in character.” It may take time getting used to resizing the different graphics, but once you do, I think you’ll have a blast. When you’re done, the site provides easy links to Twitter and Facebook so you can share it with your friends. To me, this site captures the essence of what viral marketing is meant to achieve. It has taken someone like me, who has never been a horror film fan and was not particularly interested in the movie, and turned me into a big time follower. One immediately gets a Shaun of the Dead vibe after watching the trailer, which makes me hope this will be a surprise hit this fall. Plus, with its solid cast of Eisenberg, Harrelson, Emma Stone, and Abigail Breslin, I find myself rooting for Zombieland’s success come October 15. Check out the work yours truly had done after my trip to the site, and be sure to try it out on your own! Viral Marketing ZombielandZombies
New “Office” Halloween-Themed Webisodes Premiere Online October 29, 2010October 29, 2010Just in time for Halloween, NBC has posted the entire new webisode series for The Office called “The 3rd Floor”. The three part series is the culmination of a pretty enjoyable month long campaign that centered on office slacker Ryan Howard and his latest ambition of directing a low budget… Read More
“You’re Next” Killer Masks Cover Famous Statues In Los Angeles & New York August 1, 2013Tourists, residence, and other people just browsing the city of Los Angeles and New York may notice that animal masks are on some famous statues or inanimate faces. No it’s not some sort of political statement that is trying to be made, or some killer trying to send a message… Read More
The Amazing Spider-Man: Video Blog on Oscorp Website Includes Lizard’s Transformation May 11, 2012Earlier today the viral campaign for The Amazing Spider-Man saw a boost from a dead drop that revealed an internship through the Oscorp website. There is an innocuous video of Dr. Curt Connors welcoming the interns, but there is also a code underneath that collapses into the word “Mutagen”. This… Read More