Zombify Yourself! Alex Gerage, September 10, 2009April 30, 2010 How did we miss this? We’ve mentioned before the viral happenings surrounding the upcoming horror comedy Zombieland, most notably the clips of Jesse Eisenberg and Woody Harrelson explaining the 47 rules of Zombieland. Well, the folks behind the October film have also introduced a viral site that allows you to actually zombify yourself! Head on over to Zombify-Yourself.net to undergo the change from human to zombie. Once there, follow the steps by uploading a picture of yourself and adding grotesque versions of eyes, noses, mouths, and more to get “in character.” It may take time getting used to resizing the different graphics, but once you do, I think you’ll have a blast. When you’re done, the site provides easy links to Twitter and Facebook so you can share it with your friends. To me, this site captures the essence of what viral marketing is meant to achieve. It has taken someone like me, who has never been a horror film fan and was not particularly interested in the movie, and turned me into a big time follower. One immediately gets a Shaun of the Dead vibe after watching the trailer, which makes me hope this will be a surprise hit this fall. Plus, with its solid cast of Eisenberg, Harrelson, Emma Stone, and Abigail Breslin, I find myself rooting for Zombieland’s success come October 15. Check out the work yours truly had done after my trip to the site, and be sure to try it out on your own! Viral Marketing ZombielandZombies
Conventions Zach Braff Wants You To Help Make His Next “Garden State”-Style Film April 24, 2013On the heels of the successful Veronica Mars Kickstarter campaign, Zach Braff has thrown his hat into the crowdsourcing ring with his next film project, Wish I Was Here. A film that would be a companion piece to his only directorial effort, Garden State. Find out more about the movie… Read More
12 Days of Viral – DAY THREE December 15, 2009December 14, 2009On the third day of viral, my movie gave to me….. Three websites And not only do we get three websites, but if the cards are played correctly, we get three websites with “purpose”. I say purpose with quotes for three reasons. And here they are. Website 1 – This… Read More
Captain America Movie Tie-In Comic Premieres Sunday February 1, 2011Get ready Captain America fans, because the marketing machine for Captain America: The First Avenger is about to begin. A few weeks back, we reported that Marvel’s second big release of the summer would be debuting new footage sometime during Super Bowl XLV. Earlier today, Marvel announced that a new… Read More