Zombify Yourself! Alex Gerage, September 10, 2009April 30, 2010 How did we miss this? We’ve mentioned before the viral happenings surrounding the upcoming horror comedy Zombieland, most notably the clips of Jesse Eisenberg and Woody Harrelson explaining the 47 rules of Zombieland. Well, the folks behind the October film have also introduced a viral site that allows you to actually zombify yourself! Head on over to Zombify-Yourself.net to undergo the change from human to zombie. Once there, follow the steps by uploading a picture of yourself and adding grotesque versions of eyes, noses, mouths, and more to get “in character.” It may take time getting used to resizing the different graphics, but once you do, I think you’ll have a blast. When you’re done, the site provides easy links to Twitter and Facebook so you can share it with your friends. To me, this site captures the essence of what viral marketing is meant to achieve. It has taken someone like me, who has never been a horror film fan and was not particularly interested in the movie, and turned me into a big time follower. One immediately gets a Shaun of the Dead vibe after watching the trailer, which makes me hope this will be a surprise hit this fall. Plus, with its solid cast of Eisenberg, Harrelson, Emma Stone, and Abigail Breslin, I find myself rooting for Zombieland’s success come October 15. Check out the work yours truly had done after my trip to the site, and be sure to try it out on your own! Viral Marketing ZombielandZombies
“The Signal” Trailer March 19, 2014If you thought you were agitated when the viral campaign for The Signal was launched, you are going to be even more agitated with its trailer. Not in a sense that you won’t see the movie, but the mystery surrounding both the film and viral campaign certainly has its intriguing… Read More
LOST Island in Video Game Just Cause 2 March 25, 2010March 25, 2010How’s this for an Easter Egg? Just Cause 2, the much anticipated sequel to the 2006 hit video game, released on Tuesday. The reviews have been very solid so far, but it’s not just the great open-ending gameplay that’s getting high marks and recognition. For those who don’t watch the… Read More
You Can Be A Part of Discovery Channel’s Shark Week July 11, 2010July 11, 2010Discovery Channel’s Shark Week is one of the longest standing traditions on cable television, having been established in 1987. One week every late summer, Discovery features these ferocious beasts with shark episodes from your favorite shows and new specials. This year’s series starts August 1st, and you can be part… Read More