Everyone in UK to be Replaced by a Surrogate Iain Welford, September 15, 2009September 15, 2009 So imagine my surprise as I’m reading through The Sun’s website, the biggest national newspaper here in the UK, and read the headline “Robots to replace humans”. Well, I was intrigued to say the least! What a great headline, and it seems to have some truth behind it. Well, truth if your name happens to be Bruce Willis and you like to be surrounded by blue screens whilst filming your latest blockbuster. The article is apparently an advertisement for the Disney film Surrogates. The Sun has reported that a “leak” from M.I.T. has indicated that they intent to create and sell robots that are operated by mind control, called “surrogates”. Catchy! It reports that the UK public (i.e. me) will be lead into buying a surrogate to control and represent themselves outside the house. This would certainly help me knock out articles for MovieViral quicker. They go on to report how this will become a deterrent for terrorism and explain the surrogates conception and also a secret raise in tax which will help fund my successor. The article is definitely worth a read, and it’s great that The Sun has put its tongue in its cheek and joined in as part of the viral for a film in which I’m becoming rapidly more interested as the viral steps up closer to it’s release date. I like the concept of the film, and I like the clips and hope the movie will be as good. Will you be going to see it on opening weekend, September 25th? Leave your thoughts below. Viral Marketing Surrogates
10 Awesome Uses of Augmented Reality Marketing December 27, 2009December 27, 2009Mashable has collected a nice little list of 10 innovative ways augmented reality has been used for marketing. While many of the items on the list are for regular products like cars and feminine hygiene (no joke), but of course there are some examples of films using it, as we… Read More
First Video and Images From Upcoming ‘Toy Story’ Short Revealed March 7, 2011March 7, 2011Ken was the breakout star of Pixar’s Toy Story 3, both on screen and during the marketing campaign. Now he and Barbie are back for the short “Hawaiian Vacation”, which will debut in front of Cars 2 in theaters. Sure, we’ve told you this before, but after the break we… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More