Everyone in UK to be Replaced by a Surrogate Iain Welford, September 15, 2009September 15, 2009 So imagine my surprise as I’m reading through The Sun’s website, the biggest national newspaper here in the UK, and read the headline “Robots to replace humans”. Well, I was intrigued to say the least! What a great headline, and it seems to have some truth behind it. Well, truth if your name happens to be Bruce Willis and you like to be surrounded by blue screens whilst filming your latest blockbuster. The article is apparently an advertisement for the Disney film Surrogates. The Sun has reported that a “leak” from M.I.T. has indicated that they intent to create and sell robots that are operated by mind control, called “surrogates”. Catchy! It reports that the UK public (i.e. me) will be lead into buying a surrogate to control and represent themselves outside the house. This would certainly help me knock out articles for MovieViral quicker. They go on to report how this will become a deterrent for terrorism and explain the surrogates conception and also a secret raise in tax which will help fund my successor. The article is definitely worth a read, and it’s great that The Sun has put its tongue in its cheek and joined in as part of the viral for a film in which I’m becoming rapidly more interested as the viral steps up closer to it’s release date. I like the concept of the film, and I like the clips and hope the movie will be as good. Will you be going to see it on opening weekend, September 25th? Leave your thoughts below. Viral Marketing Surrogates
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