2012: Soren Ulfert Has a New Blog and He’s Pissed! Dan Koelsch, September 22, 2009September 22, 2009 For those following the 2012 viral campaign, you’ll know that Soren Ulfert was the Communications Director at the Institute for Human Continuity until last week. We all knew something was brewing when Ulfert “resigned” from the IHC, and we were right. After a few days of silence, Ulfert is back, and he’s mad as hell. He has a new blog and YouTube account, which have been created for him to set the record straight about his departure. On both the blog and the one video on his YouTube page, Ulfert claims that Penn fired him out of the blue. In the video especially, Ulfert seems lost and insignificant outside the walls of the IHC. It wasn’t just a job to him, it was his calling in life, and now he doesn’t know what to do. He still seems to have a bit of hope for the IHC and humanity, as futile as it may be. Check out the video for yourself below: Now that we have confirmation Ulfert was kicked out of the IHC, the question is why and what now? This viral is taking a turn for the better and plowing full steam ahead. We’ll of course update you as this story develops. 2012 opens nationwide in theaters on November 13th, 2009. For more information on the 2012 viral campaign and the film itself, check out our recently updated 2012 Page. Viral Marketing 2012
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009 Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
‘The Dark Knight Rises’ Viral Campaign: Gotham Observer And New Tech Company June 22, 2012June 22, 2012 Though the viral campaign for The Dark Knight Rises may not be as elaborate or exciting as its predecessor, but it’s still a great tool to use to drive interest for the film. Now with the film just a little over a month away from release, the viral campaign is… Read More
Justice Timberlake Brings His Suit and Tie to “Saturday Night Live” March 10, 2013 Justin Timberlake returned for the fifth time as the host (and musical guest) of this weekend’s Saturday Night Live, and he starred in a funny parody trailer called “Romantic Comedy”. Check out that skit after the break along with the full episode. Read More