Law Abiding Citizen: Trailer Mash-Up Contest Scott Caldwell, October 8, 2009 What happens when you take a highly anticipated film, smash it into tiny pieces, and then let YOU, the viewer, put it all back together again? YOU GET A CHANCE TO WIN SOME GREAT STUFF! IGN and Overture Films are allowing you the chance to make your trailer for Law Abiding Citizen, the film set for release on October 16th. It stars Gerard Butler (300) who plays a vigilante out for “justice” on those who took the lives of his wife and daughter. And when the lawyer assigned to the case, played by Jamie Foxx (Ray, In Living Color) doesn’t put the killers away long enough, Gerard does. lawabidingcitizen.ign.com lets you be an editor for a day. You are given clips, graphics, sound effects, and even backing music. Place them together, and the winner receives some pretty great stuff.Winner will receive a $500 Visa gift cardA chance for the mash-up to be included on the Law Abiding Citizen DVDF. Gary Gray, the Director, will personally judge the entries, choose his favorite fan-made trailer and give it a spotlight on the film’s eventual release to home video. Thanks to FusedFilm for the heads up. Contest ends on October 13th at 5 p.m. EST so hurry up and good luck! Viral Marketing Law Abiding Citizen
“Don’t Do Mech” Viral Marketing Campaign Tries To Curb Hi-Tech Drug Use June 4, 2014June 5, 2014Anti-drug use campaigns usually show some sort of graphic depiction of the consequences of illegal drug use, which ranges from health problems to jail time. We’ve all seen these kinds of ads before, but what if one was tailored for a viral marketing campaign. The Don’t Do Mech viral marketing… Read More
Does 3D Projection Mapping Have A Future In Film Marketing? April 25, 2011As marketing firms continue to discover new and inventive ways to use 3D technology in their campaigns, one area that has garnered notable attention within the past year is 3D projection mapping. Like something out of a wild Disney ride, buildings can now appear completely transformed thanks to the use… Read More
The Lost Underground Art Project December 3, 2009We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement… Read More