Law Abiding Citizen: Trailer Mash-Up Contest Scott Caldwell, October 8, 2009 What happens when you take a highly anticipated film, smash it into tiny pieces, and then let YOU, the viewer, put it all back together again? YOU GET A CHANCE TO WIN SOME GREAT STUFF! IGN and Overture Films are allowing you the chance to make your trailer for Law Abiding Citizen, the film set for release on October 16th. It stars Gerard Butler (300) who plays a vigilante out for “justice” on those who took the lives of his wife and daughter. And when the lawyer assigned to the case, played by Jamie Foxx (Ray, In Living Color) doesn’t put the killers away long enough, Gerard does. lawabidingcitizen.ign.com lets you be an editor for a day. You are given clips, graphics, sound effects, and even backing music. Place them together, and the winner receives some pretty great stuff.Winner will receive a $500 Visa gift cardA chance for the mash-up to be included on the Law Abiding Citizen DVDF. Gary Gray, the Director, will personally judge the entries, choose his favorite fan-made trailer and give it a spotlight on the film’s eventual release to home video. Thanks to FusedFilm for the heads up. Contest ends on October 13th at 5 p.m. EST so hurry up and good luck! Viral Marketing Law Abiding Citizen
Follow “New Girl” Jess On Twitter September 27, 2011Briefly: FOX’s new comedy New Girl starring Zooey Deschanel has become a hit, and its second episode is tonight at 9pm if you are looking to catch up. To help promote the show, FOX has created a Twitter account for Deschanel’s character Jess. You can follow her adorable tweets at… Read More
2012: Cliff Notes September 30, 2009ThisIsTheEnd has a terrific summary of all the happenings from the viral arena knows as 2012. And here they are! The Institute for Human Continuity (otherwise known as The IHC): Know the world is ending in 2012, and working to “preserve a small population” so humanity doesn’t go extinct. They’re… Read More
How To Ruin A Viral (Part 2): Mess Up June 3, 2009July 18, 2010District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went… Read More