Castle: “Heat Wave”, the Novel From the Series, is Now Available Dan Koelsch, October 15, 2009October 15, 2009 Even we at MovieViral miss good viral news sometimes, and this is one that I am personally upset about not knowing. ABC’s hit show Castle is about a well-renown writer of detective novels (played to perfection by Nathan Fillion) who follows around a real detective (portrayed by Stana Katic) who is his next novel series subject, whether she likes it or not. The first novel, Heat Wave (the character’s name is Nikki Heat) was shown being released during the season two premiere this September. I am a big fan of the show, so I’ve always wanted to read one of Castle’s novels. It looks like ABC read my mind, because on September 29, Heat Wave, published by Hyperion, was released in bookstores. I have yet to pick up a copy myself, but I will surely will soon, especially if it stays at eleven bucks on Amazon. The real author of book has yet to be revealed, so if you feel skittish about dropping the dough for the bestselling novel, you’re in luck. ABC is releasing the first half of the book by chapter in weekly segments, so you can read quite a bit before you decide to buy it. Check it out for yourself and let us know what you think. Castle airs on Mondays on ABC at 10/9c. Castle: The Complete First Season is now available on DVD. Viral Marketing Castle
Operation Early Bird Leads to Early Screenings of “The Dark Knight Rises” Prologue December 9, 2011December 9, 2011Earlier this week, two mysterious CIA documents were “leaked” online. It was quickly revealed that these had something to do with The Dark Knight Rises. A third document, tweeted out yesterday by The Fire Rises, mentioned a black ops mission called “Operation Early Bird”. This lead to the discovery of… Read More
Halo Reach Uses New Interface, 4 More Live-Action Commercials To Come August 21, 2010August 22, 2010Bungie is not new viral marketing for the Halo series. Both Halo 3 and ODST had interactive games, but this new viral campaign takes us to a whole new level. Find out how you, your facebook, and a robot arm will make a “Light Sculpture” after the jump. Read More
Create Your Very Own ‘The LEGO Movie’ Sig Fig November 4, 2013November 4, 2013The LEGO Movie marketing campaign has taken a slight shift to the viral angle. We’ve previously posted a contest the film held where the winner would be a part of the film. Chances are if you are reading this post, you probably didn’t win, but the Warner Bros. team doesn’t… Read More