2012: Soren Ulfert is on the Run

Soren Ulfert thought only his career was in jeopardy by working against the IHC. He thought wrong. In his latest blog, Ulfert explains why he hasn’t updated his blog in about a week. Apparently he went to the IHC offices on Friday just to check up on his old projects and friends and such. Seems innocent enough, but Ms. Lewis Penn, who took over his job, wasn’t too happy to see him. She threatened to call the police on him for trespassing. Yikes. I’ll let Soren explain what happened next in his own words:

I came back home later that day and found the lock on my door had been broken. Nothing was taken, but I did find these.

I don’t know if the intent is to kill me or frighten me. I didn’t realize until now that I might be in imminent danger to more than my career. I won’t be silenced. But it’s clear I can’t stay at home any longer, so I’ve gone on the run. I’ll keep you posted as I can.

So things aren’t looking so hot for Soren right now. This may mean a drop in blog posts, or at least less videos. With the last of the IHC package drops today, and the film releasing in less than a month, we could finally be coming to the climax of this ARG. We’ll keep you posted as well.


For those in the San Francisco area, now is your chance to intercept one of the IHC packages! The drop is today from 1pm-3pm, so get there as soon as you can, because there’s a limited amount of packages. Here is the address:

Isotope Comics
326 Fell St.
San Francisco, CA 94102

You should see people there from Sony with the packages (like on a table or something). Make sure you use the password “2012” in order for them to release the package to you. Once you get one, go to our forum to talk about what you found!


2012 is in theaters November 13th and you can discuss these updates to the viral in the comments below or on our forum. Also check out the MovieViral 2012 page for more info on the film and its viral campaign.