Confused by the 2012 Viral? Sony Creates an Official Guide Dan Koelsch, October 23, 2009 Once again Unfiction pulls through with another update for the 2012 viral campaign. The campaign has taken a big turn in past few months. With several new websites, storylines, characters, and activities, it can be tough to keep up and make sense of it all. The marketing team for the Sony Pictures feature seems to know that, since they’ve already had Charlie Frost post a couple of recap blogs to explain the situation at least from an in-world perspective. Apparently they don’t feel that’s enough, because they created an actual guide to the 2012 viral campaign. The website, YourPartnerInTheFuture.com, uses the IHC’s slogan for its name, and you can tell it’s an official website from Sony, especially since it has the new header on top that a few of the blogs have implemented (not to mention the domain is on the Sony Pictures servers). This new blog is basically just a guide to keep you up to date (albeit with a day or two delay) on all the viral news for 2012. There are links to all the sites, brief descriptions of the main characters, and even a concise three minute video they posted this week that gives an overview to their ARG. Once we have an embeddable version, we’ll post it. I have mixed feelings about this official guide. While it’s nice to have a source for such a complicated ARG, it takes some of the fun out of it. Sony has a notorius track record of taking the guessing game out of viral campaigns, but I hope this doesn’t catch on, because we’ll be out of a job. I understand they feel the need to make sure non-ARG followers can keep up, but how many of them are really going to bother read a guide anyway? Viral marketing is a niche category with a niche audience. If you don’t accept that, than your campaign will fail. What do you think of the new official guide from Sony? 2012 opens nationwide November 13th. Viral Marketing 2012
Teaser For “Red State” Leads To Viral Sites December 23, 2010December 24, 2010When talk started up in regards to Kevin Smith’s horror film Red State, I was intrigued, especially being a fan of MOST of his work. Then again, none of his work included a horror film before, so it was up in the air. Recently, there has been a few posters… Read More
Stuff To Do at SDCC: Explore “Sleepy Hollow” via Oculus Rift; Fly Through “Gotham” July 11, 2014July 11, 2014The 2014 San Diego Comic Con is two weeks away and the many exhibitors who will be setting up shop are announcing their plans for activities to do inside and outside of the convention. FOX has revealed plans for two fun outdoor activities that attendees will want to check out:… Read More
Nathan Fillion and Others Use Twitter To Tease New Joss Whedon Project October 24, 2011It’s hard to keep a secret in Hollywood, especially when big names are involved. It’s rare to not even know that a film is in the works until principal photography is complete, but we have just that with Joss Whedon’s latest project titled Much Ado About Nothing. Find out more… Read More