Month: October 2009

What If: Surrogates

What If: Surrogates

We followed the viral campaign for the Bruce Willis film Surrogates for months before it was released. Our first article in February reported the film’s first viral website, ChooseYourSurrogate.com had gone live, and on initial reactions the site looked very promising. In May, we all watched the trailer and the concept seemed pretty promising as…

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Parks and Recreation: Welcome to Pawnee

Parks and Recreation: Welcome to Pawnee

NBC sets the gold standard when it comes to television viral websites. “The Office” has the best viral presence of any show on television, and shows like “Heroes” and “Community” have also received viral exposure. Well, we can officially add “Parks and Recreation” to that list. The official Pawnee, Indiana website has been around since the show premiered…

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