Yet Another 2012 Sweepstakes: This Time Win 2,012 Free Songs Dan Koelsch, November 4, 2009November 4, 2009 Sony REALLY wants you to know that 2012 is coming out this month, so we have yet another contest by the studio. This time, instead of giving away Sony electronics like usual, you get a more interesting prize: 2012 free songs on iTunes. Not “2012” songs, but a quantity of two thousand twelve songs of your choosing. Sounds tempting, right? There’s no real skill involved in this sweepstakes, but at least they are trying to tie it into the film’s premise. All you have to do is create a playlist of up to 12 songs from a list of songs they provide. They’ll end up picking the top 12 overall to be the “Official 2012 Playlist”, though it is unclear what that really means. Will there be a CD, a downloadable iTunes playlist? All we know is they’ll post it on the contest’s website. Whether any of your songs make the list won’t impact your chances of winning, it’s a completely random drawing. Seems kind of a waste to ask people to make choices but not reward them for that effort specifically. You can, however, purchase your playlist on iTunes. Either way, definitely try it out. I could certainly use $3,000 in iTunes gift cards, what about you? Let us know what songs you picked in the comments below! 2012 opens nationwide November 13th. You can discuss these updates to the viral in the comments below, or on our forum. Also check out the MovieViral 2012 page for more info on the film and its viral campaign. Viral Marketing 2012
“Legends of Alcatraz” Viral Event TONIGHT January 27, 2012On Monday we gave you an update on the viral campaign for the FOX television series Alcatraz. The clues led us to believe there would be an event today on the infamous island itself, and we were right! IT BEGINS after the break. Read More
Sherlock: Modern Day Viral Is Afoot July 31, 2010March 20, 2013One of the things that made me laugh (a lot) were the comments about the viral campaign for Sherlock Holmes, and the fact that the internet did not exist back then, and the fact that they used the internet to promote the viral. We all know that Sherlock Holmes’ was… Read More
Billboard for “The Dark Knight Rises” Will Blow You Away June 23, 2012You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump. Read More