Yet Another 2012 Sweepstakes: This Time Win 2,012 Free Songs Dan Koelsch, November 4, 2009November 4, 2009 Sony REALLY wants you to know that 2012 is coming out this month, so we have yet another contest by the studio. This time, instead of giving away Sony electronics like usual, you get a more interesting prize: 2012 free songs on iTunes. Not “2012” songs, but a quantity of two thousand twelve songs of your choosing. Sounds tempting, right? There’s no real skill involved in this sweepstakes, but at least they are trying to tie it into the film’s premise. All you have to do is create a playlist of up to 12 songs from a list of songs they provide. They’ll end up picking the top 12 overall to be the “Official 2012 Playlist”, though it is unclear what that really means. Will there be a CD, a downloadable iTunes playlist? All we know is they’ll post it on the contest’s website. Whether any of your songs make the list won’t impact your chances of winning, it’s a completely random drawing. Seems kind of a waste to ask people to make choices but not reward them for that effort specifically. You can, however, purchase your playlist on iTunes. Either way, definitely try it out. I could certainly use $3,000 in iTunes gift cards, what about you? Let us know what songs you picked in the comments below! 2012 opens nationwide November 13th. You can discuss these updates to the viral in the comments below, or on our forum. Also check out the MovieViral 2012 page for more info on the film and its viral campaign. Viral Marketing 2012
Watch Behind The Scenes Footage of “Iron Sky” November 25, 2010Back in May we told you about Iron Sky through our interview with the Finnish film’s director, Timo Vuorensola. The sci-fi dark comedy is about Nazis from Space trying to take over the world in 2018. Vuorensola and Energia Productions are using their success and fanbase gained from the Star… Read More
New Study: Film Marketing and the ‘Net October 1, 2009Some interesting research has been released that speaks to the budding importance of viral marketing. According to Variety’s Marc Graser, film marketers are increasingly looking to the internet to promote upcoming movies. He cites a study by Stradella Road, which surveyed 1,547 moviegoers regarding their film consumption habits and where they… Read More
Warner Bros. Pulls Off “Rock of Ages” Flash Mob At Fan Screening June 9, 2012June 9, 2012We’ve seen a trend lately of studios pulling off surprise promotional stunts during fan screenings of films. The goal is twofold: spread word of mouth through the audience members and hope that the video of the event goes viral. Warner Bros. recently did such a stunt in Toronto for their… Read More