Yet Another 2012 Sweepstakes: This Time Win 2,012 Free Songs Dan Koelsch, November 4, 2009November 4, 2009 Sony REALLY wants you to know that 2012 is coming out this month, so we have yet another contest by the studio. This time, instead of giving away Sony electronics like usual, you get a more interesting prize: 2012 free songs on iTunes. Not “2012” songs, but a quantity of two thousand twelve songs of your choosing. Sounds tempting, right? There’s no real skill involved in this sweepstakes, but at least they are trying to tie it into the film’s premise. All you have to do is create a playlist of up to 12 songs from a list of songs they provide. They’ll end up picking the top 12 overall to be the “Official 2012 Playlist”, though it is unclear what that really means. Will there be a CD, a downloadable iTunes playlist? All we know is they’ll post it on the contest’s website. Whether any of your songs make the list won’t impact your chances of winning, it’s a completely random drawing. Seems kind of a waste to ask people to make choices but not reward them for that effort specifically. You can, however, purchase your playlist on iTunes. Either way, definitely try it out. I could certainly use $3,000 in iTunes gift cards, what about you? Let us know what songs you picked in the comments below! 2012 opens nationwide November 13th. You can discuss these updates to the viral in the comments below, or on our forum. Also check out the MovieViral 2012 page for more info on the film and its viral campaign. Viral Marketing 2012
“Avatar” Twitter Buzz Continues, Dominates New Releases March 29, 2010April 7, 2010Fifteen weeks after it was released, Avatar continues to dominate movie-related tweets. Trendrr, which follows the popularity of twitter phrases, shows Avatar consistently beating other films in their overall buzz on Twitter. This reiterates Avatars enormous success in the box office, as people continue to chat about the film. Check… Read More
NBC’s ‘The Event’ Adds Character Twitters and New Viral Website September 20, 2010September 26, 2010The Event premieres tonight on NBC, and if the mystery grabs you, there are some crafty online options for you to peel away the secrecy. First of all, many of the big characters have their own Twitter accounts. Also, a blog has been created for someone who is seeking the… Read More
“The Hunger Games: Catching Fire” Victory Tour Posters May Lead To Viral Campaign February 26, 2013Though these poster have been out for quite some time, it is important to acknowledge the viral potential it has. The new victory posters for Lionsgate’s The Hunger Games: Catching Fire are out, and if you are familiar with the novel, then you will recognize immediately that the Victory Tour… Read More