Yet Another 2012 Sweepstakes: This Time Win 2,012 Free Songs Dan Koelsch, November 4, 2009November 4, 2009 Sony REALLY wants you to know that 2012 is coming out this month, so we have yet another contest by the studio. This time, instead of giving away Sony electronics like usual, you get a more interesting prize: 2012 free songs on iTunes. Not “2012” songs, but a quantity of two thousand twelve songs of your choosing. Sounds tempting, right? There’s no real skill involved in this sweepstakes, but at least they are trying to tie it into the film’s premise. All you have to do is create a playlist of up to 12 songs from a list of songs they provide. They’ll end up picking the top 12 overall to be the “Official 2012 Playlist”, though it is unclear what that really means. Will there be a CD, a downloadable iTunes playlist? All we know is they’ll post it on the contest’s website. Whether any of your songs make the list won’t impact your chances of winning, it’s a completely random drawing. Seems kind of a waste to ask people to make choices but not reward them for that effort specifically. You can, however, purchase your playlist on iTunes. Either way, definitely try it out. I could certainly use $3,000 in iTunes gift cards, what about you? Let us know what songs you picked in the comments below! 2012 opens nationwide November 13th. You can discuss these updates to the viral in the comments below, or on our forum. Also check out the MovieViral 2012 page for more info on the film and its viral campaign. Viral Marketing 2012
“Dawn of the Planet of the Apes” Website Opens Up Two Worlds January 26, 2014January 26, 2014A slick new web site promoting Dawn of the Planet of the Apes has kicked the sequel’s marketing into high-gear. The site takes you through different rain-soaked levels of human and ape locations, describing some of the struggles and showing a few character elements. Hit the jump to see more. Read More
“Transformers: Age Of Extinction” Viral Marketing Campaign Wants You To Report Transformer Activity March 4, 2014March 5, 2014The first full trailer for Transformers: Age Of Extinction is out, and so far it looks like everything you would expect to see in a Michael Bay film. But if you watched the trailer, you probably saw a billboard during the first few seconds of the trailer. And if you… Read More
Super 8 Viral Updates: Minker’s Blog Hacked, New Chat, And Map Of The Little A’Le’Inn March 27, 2011March 27, 2011So far we’ve seen the viral campaign for Super 8 split into two narratives. There’s the Rocket Poppeteers storyline and then there’s the tale of Josh Minker and a mystery man (dubbed Mysterio by ARGers) who have to work together to figure out the secrets of Minker’s father. We got… Read More