Newest TV Spot Basically Sells Avatar as a Disney Movie Dan Koelsch, November 9, 2009 Thanks to our friends at Slashfilm, we have a new TV spot for James Cameron’s Avatar. Usually a simple TV spot wouldn’t be that newsworthy to us, especially since there’s already been a few for this film, but this one is unique and shows an interesting trend in the different spots. Take a look at the trailer to see what I mean: As if the comparisons to FernGully (also produced by 20th Century Fox) weren’t already rampant on the internet, it seems like Fox is trying to push that comparison. As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” spiel, plus it pushed the 3D concept for than ever. The fact the marketing sort of dumbs down the film for kids doesn’t surprise me, because it’s common, but what I don’t like it is how with each glimpse of the film, we get a different idea of what the film is really about. Is it about the world, the war, the addiction, the love, the 3D or what? I understand they want to reach the broadest audience possible to make up their $500 million budget, but if no really gets the film, they won’t go anyway (see: Surrogates). What do you think about the trailer and conflicting marketing plans? James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page. News Avatar
“The Master” Review: Paul Thomas Anderson’s Riveting Tale Of The Human Condition September 20, 2012October 29, 2012Very few filmmakers accomplish what Paul Thomas Anderson has accomplished. Through great storytelling and well-developed characters, Anderson has given us some of the most memorable movies of this generation has ever seen. After a limited weekend run last week, audiences around the country will finally get to see the powerful… Read More
Extended ‘X-Men: Days Of Future Past’ “Rogue Cut” To Be Released Summer 2015 September 26, 2014September 26, 2014One of the problems of having a huge roster in an ensemble superhero film is trying to find enough screentime for characters. Though Rogue (Anna Paquin) had a subplot in X-Men: Days Of Future Past, that was eventually cut from the theatrical cut, due to time constraints and being plot-heavy…. Read More
“Fast And Furious” Star Paul Walker Has Died At Age 40 November 30, 2013Fast and Furious and Hours star Paul Walker has died. He was 40. The actor was killed Saturday afternoon in a car crash in Valencia, north of Los Angeles, according to TMZ. Walker’s reps say that he was a passenger on his way to Reach Out World Wide – a… Read More
It’s an awful tv spot, but then again I am not the target audience. As you mentioned,it looks like 20th century fox is trying to get the broadest possible audience, which is understandable. All films that hope to be blockbusters do this.The most important thing I draw from this is that Avatar, which has yet to be given a rating, will NOT be rated R. No film with a toy line and tv spots that look like they belong on Nickelodeon would be anything higher than PG-13. With that said, I’m curious to see how violent this ends up being.
20th Century Fox invites you to witness the 3D story of a boy, and his love for adventure. In a world filled with magical 3D journeys, dinosaurs, and magical dinosaurs in 3D, come with us to land of wonder and enchantment. Oh, and did we mention, it’s in……3D!Coming soon. In 3D