Newest TV Spot Basically Sells Avatar as a Disney Movie Dan Koelsch, November 9, 2009 Thanks to our friends at Slashfilm, we have a new TV spot for James Cameron’s Avatar. Usually a simple TV spot wouldn’t be that newsworthy to us, especially since there’s already been a few for this film, but this one is unique and shows an interesting trend in the different spots. Take a look at the trailer to see what I mean: As if the comparisons to FernGully (also produced by 20th Century Fox) weren’t already rampant on the internet, it seems like Fox is trying to push that comparison. As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” spiel, plus it pushed the 3D concept for than ever. The fact the marketing sort of dumbs down the film for kids doesn’t surprise me, because it’s common, but what I don’t like it is how with each glimpse of the film, we get a different idea of what the film is really about. Is it about the world, the war, the addiction, the love, the 3D or what? I understand they want to reach the broadest audience possible to make up their $500 million budget, but if no really gets the film, they won’t go anyway (see: Surrogates). What do you think about the trailer and conflicting marketing plans? James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page. News Avatar
David Goyer Leaving FlashForward to Work on Batman 3? February 8, 2010February 8, 2010Amid reports today that David Goyer is leaving Flashforward, the struggling ABC sci-fi drama he help create, to focus on feature projects, the speculation has already started that he may be working on the third movie in the new Batman series. It seems like before The Dark Knight even opened… Read More
Golden Globes: Cameron and Avatar, Hangover, and Christoph Waltz January 17, 2010January 17, 2010This is a quick write up on the results of the Golden Globes. The surprise of the night was “The Hangover” beating out Maryl Streep, Maryl Streep, and “500 Days of Summer” for Best Musical or Comedy. Christoph Waltz won Best Supporting Actor, a role which many argue shouldn’t have been… Read More
Kevin Hart & Ice Cube Talk “Ride Along”, On Screen Chemistry, Mutual Respect, And More January 15, 2014January 15, 2014The brand new comedy Ride Along features the comedic talents of Kevin Hart and Ice Cube in a buddy cop film where Ben (Hart) tries to get in James’ (Cube), good graces so that he can marry his sister. To prove he isn’t the video game slack off that he… Read More
It’s an awful tv spot, but then again I am not the target audience. As you mentioned,it looks like 20th century fox is trying to get the broadest possible audience, which is understandable. All films that hope to be blockbusters do this.The most important thing I draw from this is that Avatar, which has yet to be given a rating, will NOT be rated R. No film with a toy line and tv spots that look like they belong on Nickelodeon would be anything higher than PG-13. With that said, I’m curious to see how violent this ends up being.
20th Century Fox invites you to witness the 3D story of a boy, and his love for adventure. In a world filled with magical 3D journeys, dinosaurs, and magical dinosaurs in 3D, come with us to land of wonder and enchantment. Oh, and did we mention, it’s in……3D!Coming soon. In 3D