Newest TV Spot Basically Sells Avatar as a Disney Movie Dan Koelsch, November 9, 2009 Thanks to our friends at Slashfilm, we have a new TV spot for James Cameron’s Avatar. Usually a simple TV spot wouldn’t be that newsworthy to us, especially since there’s already been a few for this film, but this one is unique and shows an interesting trend in the different spots. Take a look at the trailer to see what I mean: As if the comparisons to FernGully (also produced by 20th Century Fox) weren’t already rampant on the internet, it seems like Fox is trying to push that comparison. As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” spiel, plus it pushed the 3D concept for than ever. The fact the marketing sort of dumbs down the film for kids doesn’t surprise me, because it’s common, but what I don’t like it is how with each glimpse of the film, we get a different idea of what the film is really about. Is it about the world, the war, the addiction, the love, the 3D or what? I understand they want to reach the broadest audience possible to make up their $500 million budget, but if no really gets the film, they won’t go anyway (see: Surrogates). What do you think about the trailer and conflicting marketing plans? James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page. News Avatar
Top 10 Movies Of 2013 (Michael’s List) December 27, 2013December 27, 20132013 was chock full of sequels, prequels, adaptations, reboots, and remakes. Now some of them weren’t really that bad. Heck, I’ve even have a sequel in my top ten. There were a few originals too. But let’s face it, it’s difficult to see EVERY movie released in one year. That… Read More
The Buzz: Justice League, Star Trek, X-Men, and More! November 30, 2012December 2, 2012The Buzz is a feature in which we round up the Top 3 most-buzzed-about movie/TV stories of the week (in more-or-less chronological order). Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here in The Buzz. Read More
Roll Out The Red Carpet: Oscars 2010 Announced February 2, 2010October 18, 2011This is it! The biggest awards show in Hollywood has released their nominations today and as expected, Avatar has been well represented in the categories. Perhaps the biggest news is that Avatar will NOT be able to steal the crown from Jackson’s masterpiece Lord of the Rings: Return of the… Read More
It’s an awful tv spot, but then again I am not the target audience. As you mentioned,it looks like 20th century fox is trying to get the broadest possible audience, which is understandable. All films that hope to be blockbusters do this.The most important thing I draw from this is that Avatar, which has yet to be given a rating, will NOT be rated R. No film with a toy line and tv spots that look like they belong on Nickelodeon would be anything higher than PG-13. With that said, I’m curious to see how violent this ends up being.
20th Century Fox invites you to witness the 3D story of a boy, and his love for adventure. In a world filled with magical 3D journeys, dinosaurs, and magical dinosaurs in 3D, come with us to land of wonder and enchantment. Oh, and did we mention, it’s in……3D!Coming soon. In 3D