Newest TV Spot Basically Sells Avatar as a Disney Movie Dan Koelsch, November 9, 2009 Thanks to our friends at Slashfilm, we have a new TV spot for James Cameron’s Avatar. Usually a simple TV spot wouldn’t be that newsworthy to us, especially since there’s already been a few for this film, but this one is unique and shows an interesting trend in the different spots. Take a look at the trailer to see what I mean: As if the comparisons to FernGully (also produced by 20th Century Fox) weren’t already rampant on the internet, it seems like Fox is trying to push that comparison. As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” spiel, plus it pushed the 3D concept for than ever. The fact the marketing sort of dumbs down the film for kids doesn’t surprise me, because it’s common, but what I don’t like it is how with each glimpse of the film, we get a different idea of what the film is really about. Is it about the world, the war, the addiction, the love, the 3D or what? I understand they want to reach the broadest audience possible to make up their $500 million budget, but if no really gets the film, they won’t go anyway (see: Surrogates). What do you think about the trailer and conflicting marketing plans? James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page. News Avatar
007.com Relaunch Teases Behind The Scenes Look At “SkyFall” January 2, 2012January 2, 2012While we are still over 11 months away from the release of Skyfall, the 23rd James Bond film directed by Sam Mendes, we are already getting to see some behind the scenes teasers. The newly revamped 007.com website recently promises to gives its fans the latest news and updates for… Read More
Academy Awards Nominations Announced January 10, 2013Briefly: The nominations for the 85th Academy Awards were announced this morning, and while there weren’t too many surprises, I think the Academy mostly did well. Steven Spielberg’s Lincoln tops the list with 12 nominations, followed by Ang Lee’s Life of Pi with 11. I was glad to see Django… Read More
You’ll Have To Buy The Iron Man 2 Blu-Ray To See Thor and Captain America Comic-Con Footage August 2, 2010Did you miss the Marvel Studios panel at Comic-Con? Did you also miss out on seeing the bootleg Thor compilation while it was up for a day? Would you still like to see the Captain America footage shown? Well, you’re in luck, as long as you are willing to plop… Read More
It’s an awful tv spot, but then again I am not the target audience. As you mentioned,it looks like 20th century fox is trying to get the broadest possible audience, which is understandable. All films that hope to be blockbusters do this.The most important thing I draw from this is that Avatar, which has yet to be given a rating, will NOT be rated R. No film with a toy line and tv spots that look like they belong on Nickelodeon would be anything higher than PG-13. With that said, I’m curious to see how violent this ends up being.
20th Century Fox invites you to witness the 3D story of a boy, and his love for adventure. In a world filled with magical 3D journeys, dinosaurs, and magical dinosaurs in 3D, come with us to land of wonder and enchantment. Oh, and did we mention, it’s in……3D!Coming soon. In 3D