Newest TV Spot Basically Sells Avatar as a Disney Movie Dan Koelsch, November 9, 2009 Thanks to our friends at Slashfilm, we have a new TV spot for James Cameron’s Avatar. Usually a simple TV spot wouldn’t be that newsworthy to us, especially since there’s already been a few for this film, but this one is unique and shows an interesting trend in the different spots. Take a look at the trailer to see what I mean: As if the comparisons to FernGully (also produced by 20th Century Fox) weren’t already rampant on the internet, it seems like Fox is trying to push that comparison. As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” spiel, plus it pushed the 3D concept for than ever. The fact the marketing sort of dumbs down the film for kids doesn’t surprise me, because it’s common, but what I don’t like it is how with each glimpse of the film, we get a different idea of what the film is really about. Is it about the world, the war, the addiction, the love, the 3D or what? I understand they want to reach the broadest audience possible to make up their $500 million budget, but if no really gets the film, they won’t go anyway (see: Surrogates). What do you think about the trailer and conflicting marketing plans? James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page. News Avatar
Two New Extended Clips for Surrogates September 24, 2009With Surrogates releasing in theaters tomorrow nationwide, there has been a lot of clips and interviews this week to promote the film. Today we got two extended clips thanks to Trailer Addict. The first, titled “Newsreel”, gives a timeline of the evolution of the surrogate. The interesting thing I saw… Read More
Actress Lauren Bacall Dead At The Age Of 89 August 12, 2014August 12, 2014The legendary Lauren Bacall died today of a massive stroke. She was 89. Though she started her career in her teens, Bacall was wise beyond her years, not once missing a beat, especially when it came to starring opposite Humphrey Bogart, who eventually became her husband, despite the 25 year… Read More
Interviews New Character Posters And Final Trailer Gallop Onto The Web For “The Lone Ranger” April 18, 2013April 18, 2013Las Vegas’ CinemaCon has been a breeding ground for all things theatrical this week and The Lone Ranger used it as a perfect opportunity to release a new wave of character posters as well as the final theatrical trailer. There was also a live Q&A yesterday at Yahoo! Movies. Check… Read More
It’s an awful tv spot, but then again I am not the target audience. As you mentioned,it looks like 20th century fox is trying to get the broadest possible audience, which is understandable. All films that hope to be blockbusters do this.The most important thing I draw from this is that Avatar, which has yet to be given a rating, will NOT be rated R. No film with a toy line and tv spots that look like they belong on Nickelodeon would be anything higher than PG-13. With that said, I’m curious to see how violent this ends up being.
20th Century Fox invites you to witness the 3D story of a boy, and his love for adventure. In a world filled with magical 3D journeys, dinosaurs, and magical dinosaurs in 3D, come with us to land of wonder and enchantment. Oh, and did we mention, it’s in……3D!Coming soon. In 3D