Newest TV Spot Basically Sells Avatar as a Disney Movie Dan Koelsch, November 9, 2009 Thanks to our friends at Slashfilm, we have a new TV spot for James Cameron’s Avatar. Usually a simple TV spot wouldn’t be that newsworthy to us, especially since there’s already been a few for this film, but this one is unique and shows an interesting trend in the different spots. Take a look at the trailer to see what I mean: As if the comparisons to FernGully (also produced by 20th Century Fox) weren’t already rampant on the internet, it seems like Fox is trying to push that comparison. As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” spiel, plus it pushed the 3D concept for than ever. The fact the marketing sort of dumbs down the film for kids doesn’t surprise me, because it’s common, but what I don’t like it is how with each glimpse of the film, we get a different idea of what the film is really about. Is it about the world, the war, the addiction, the love, the 3D or what? I understand they want to reach the broadest audience possible to make up their $500 million budget, but if no really gets the film, they won’t go anyway (see: Surrogates). What do you think about the trailer and conflicting marketing plans? James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page. News Avatar
Super 8 Trailer Analysis, New Website, and Poster! March 11, 2011March 16, 2011Today could be certified Super 8 Day, as we’ve gotten a bevy of new content for the J.J. Abrams-directed sci-fi film. First, we finally got the feature length trailer, and now we have an official synopsis, a new viral website, and a poster. Get the details and see how we… Read More
Interviews John Corbett And Ryan Guzman Talk Cars And Action In ‘The Boy Next Door’ January 23, 2015January 23, 2015In Universal’s latest picture The Boy Next Door, the boy in question is played by Ryan Guzman while John Corbett plays the straying husband to Jennifer Lopez. The two actors talked to press about their experience working on the Blumhouse thriller and some of the fun moments on set and… Read More
Comic-Con Has a “Paranormal Activity” Viral July 22, 2011July 22, 2011While Dan is on the Comic-Con front lines, battling every Storm Trooper, Superman, and fantasy geek and taking home Slave Leias as his prize, I am here giving out all the help that I can for news that is happening outside sunny San Diego. For instance, a small viral campaign… Read More
It’s an awful tv spot, but then again I am not the target audience. As you mentioned,it looks like 20th century fox is trying to get the broadest possible audience, which is understandable. All films that hope to be blockbusters do this.The most important thing I draw from this is that Avatar, which has yet to be given a rating, will NOT be rated R. No film with a toy line and tv spots that look like they belong on Nickelodeon would be anything higher than PG-13. With that said, I’m curious to see how violent this ends up being.
20th Century Fox invites you to witness the 3D story of a boy, and his love for adventure. In a world filled with magical 3D journeys, dinosaurs, and magical dinosaurs in 3D, come with us to land of wonder and enchantment. Oh, and did we mention, it’s in……3D!Coming soon. In 3D