Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Newest TV Spot Basically Sells Avatar as a Disney Movie

Dan Koelsch, November 9, 2009

Thanks to our friends at Slashfilm, we have a new TV spot for James Cameron’s Avatar. Usually a simple TV spot wouldn’t be that newsworthy to us, especially since there’s already been a few for this film, but this one is unique and shows an interesting trend in the different spots. Take a look at the trailer to see what I mean:





As if the comparisons to FernGully (also produced by 20th Century Fox) weren’t already rampant on the internet, it seems like Fox is trying to push that comparison. As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” spiel, plus it pushed the 3D concept for than ever.


The fact the marketing sort of dumbs down the film for kids doesn’t surprise me, because it’s common, but what I don’t like it is how with each glimpse of the film, we get a different idea of what the film is really about. Is it about the world, the war, the addiction, the love, the 3D or what? I understand they want to reach the broadest audience possible to make up their $500 million budget, but if no really gets the film, they won’t go anyway (see: Surrogates). What do you think about the trailer and conflicting marketing plans?


James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page.

News Avatar

Post navigation

Previous post
Next post

Related Posts

Avatar and Sherlock Holmes Featured on Tomorrow’s ‘Behind the Screen’

December 15, 2009December 15, 2009

Tomorrow seems to be the Official “See More of Robert Downey Jr.” Day, because along with Entertainment Tonight’s segment on the upcoming Iron Man 2, MTV’s series ‘Behind the Screen’ will preview Sherlock Holmes, along with Avatar. The show will have exclusive clips from both movies as well as an…

Read More

Fused Film News – A Week in Review

August 21, 2009August 31, 2009

The Big Stuff Not a lot going on this week in terms of “big stuff” this week but still a few major things worth mentioning for our first article on MovieViral. First off please follow us on Twitter @fusedfilm for the latest daily updates on clever conversation on movie topics…

Read More

The Buzz: Megan Fox Out of Transformers 3, Cannes, Network Upfronts, Google TV, and More!

May 21, 2010June 6, 2010

The Buzz is a feature in which we round up the biggest and most popular film and television stories of the week. Why go through pages of blogs just to find out what everyone is talking about? We’ve got it all right here. This week, Megan Fox is out of…

Read More

Comments (4)

  1. AlexGerage says:
    November 9, 2009 at 6:35 pm

    It’s an awful tv spot, but then again I am not the target audience. As you mentioned,it looks like 20th century fox is trying to get the broadest possible audience, which is understandable. All films that hope to be blockbusters do this.

    The most important thing I draw from this is that Avatar, which has yet to be given a rating, will NOT be rated R. No film with a toy line and tv spots that look like they belong on Nickelodeon would be anything higher than PG-13. With that said, I’m curious to see how violent this ends up being.

  2. Scott Caldwell says:
    November 9, 2009 at 7:08 pm

    20th Century Fox invites you to witness the 3D story of a boy, and his love for adventure. In a world filled with magical 3D journeys, dinosaurs, and magical dinosaurs in 3D, come with us to land of wonder and enchantment. Oh, and did we mention, it’s in……3D!

    Coming soon. In 3D

  3. Dan Koelsch says:
    November 9, 2009 at 7:15 pm

    lol they only say “3D” twice

  4. Pingback: Could Avatar be the End of the Big Budget Film? | MovieViral.com

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.