Newest TV Spot Basically Sells Avatar as a Disney Movie Dan Koelsch, November 9, 2009 Thanks to our friends at Slashfilm, we have a new TV spot for James Cameron’s Avatar. Usually a simple TV spot wouldn’t be that newsworthy to us, especially since there’s already been a few for this film, but this one is unique and shows an interesting trend in the different spots. Take a look at the trailer to see what I mean: As if the comparisons to FernGully (also produced by 20th Century Fox) weren’t already rampant on the internet, it seems like Fox is trying to push that comparison. As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” spiel, plus it pushed the 3D concept for than ever. The fact the marketing sort of dumbs down the film for kids doesn’t surprise me, because it’s common, but what I don’t like it is how with each glimpse of the film, we get a different idea of what the film is really about. Is it about the world, the war, the addiction, the love, the 3D or what? I understand they want to reach the broadest audience possible to make up their $500 million budget, but if no really gets the film, they won’t go anyway (see: Surrogates). What do you think about the trailer and conflicting marketing plans? James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page. News Avatar
News GEHARA IS COMING!! March 11, 2009September 23, 2024(Cookson is our newest, not to mention first, Contributor to the site) Recently, a new 15 minute giant monster short, entitled GEHARA: THE LONG-HAIRED GIANT MONSTER (Chohatsu Daikaiju Gehara), aired on Japanese television February 24th. The film was met with joy as many fans of the genre finally had something… Read More
Trailers Weekly: Megamind, Rio, Eclipse, The Divide, and New Fall TV Shows May 22, 2010June 6, 2010Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we have two animated movies in Megamind… Read More
District 9 Action Figures and Statues Are Here! January 27, 2010January 27, 2010District 9 fans have been waiting a while for something like this to be made, and wait no more: District 9 models are here (not the hot wife)! It’s been a while, but after going through home-made alien hands, miniature Exo-Suits, and an ARC gun, we’ve finally got ourselves a… Read More
It’s an awful tv spot, but then again I am not the target audience. As you mentioned,it looks like 20th century fox is trying to get the broadest possible audience, which is understandable. All films that hope to be blockbusters do this.The most important thing I draw from this is that Avatar, which has yet to be given a rating, will NOT be rated R. No film with a toy line and tv spots that look like they belong on Nickelodeon would be anything higher than PG-13. With that said, I’m curious to see how violent this ends up being.
20th Century Fox invites you to witness the 3D story of a boy, and his love for adventure. In a world filled with magical 3D journeys, dinosaurs, and magical dinosaurs in 3D, come with us to land of wonder and enchantment. Oh, and did we mention, it’s in……3D!Coming soon. In 3D