Newest TV Spot Basically Sells Avatar as a Disney Movie Dan Koelsch, November 9, 2009 Thanks to our friends at Slashfilm, we have a new TV spot for James Cameron’s Avatar. Usually a simple TV spot wouldn’t be that newsworthy to us, especially since there’s already been a few for this film, but this one is unique and shows an interesting trend in the different spots. Take a look at the trailer to see what I mean: As if the comparisons to FernGully (also produced by 20th Century Fox) weren’t already rampant on the internet, it seems like Fox is trying to push that comparison. As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” spiel, plus it pushed the 3D concept for than ever. The fact the marketing sort of dumbs down the film for kids doesn’t surprise me, because it’s common, but what I don’t like it is how with each glimpse of the film, we get a different idea of what the film is really about. Is it about the world, the war, the addiction, the love, the 3D or what? I understand they want to reach the broadest audience possible to make up their $500 million budget, but if no really gets the film, they won’t go anyway (see: Surrogates). What do you think about the trailer and conflicting marketing plans? James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page. News Avatar
Complete List: 2010 Primetime Emmy Winners August 29, 2010We normally cover movies but sometimes venture out to cover television, and this is one of those times. There’s nothing better for a brand than to win awards, especially if that award is an Emmy. After the jump, check out the complete list of 2010 Primetime Emmy winners. Read More
Comic-Con News Round-Up: DREDD 3D, Workaholics, Frankenweenie, NBC, Warner Bros., and More! July 4, 2012San Diego Comic-Con 2012 is just a week away, so we at MovieViral are getting bombarded with news, press releases, and more. After the break, check out some of the Comic-Con news we’ve gotten so far that you’ll want to know if you’re going to the convention.Pages: 1 2 Read More
Twitter To Beta Test New Marketing System Based On Movies-Related Tweets September 29, 2014September 29, 2014For press members that attend screenings, we normally tweet our reactions to the film we just saw on twitter. Depending on how bit the film is, a director, member of the cast, or even the studio itself might retweet it for more publicity and free marketing. Depending on your opinions… Read More
It’s an awful tv spot, but then again I am not the target audience. As you mentioned,it looks like 20th century fox is trying to get the broadest possible audience, which is understandable. All films that hope to be blockbusters do this.The most important thing I draw from this is that Avatar, which has yet to be given a rating, will NOT be rated R. No film with a toy line and tv spots that look like they belong on Nickelodeon would be anything higher than PG-13. With that said, I’m curious to see how violent this ends up being.
20th Century Fox invites you to witness the 3D story of a boy, and his love for adventure. In a world filled with magical 3D journeys, dinosaurs, and magical dinosaurs in 3D, come with us to land of wonder and enchantment. Oh, and did we mention, it’s in……3D!Coming soon. In 3D