Newest TV Spot Basically Sells Avatar as a Disney Movie Dan Koelsch, November 9, 2009 Thanks to our friends at Slashfilm, we have a new TV spot for James Cameron’s Avatar. Usually a simple TV spot wouldn’t be that newsworthy to us, especially since there’s already been a few for this film, but this one is unique and shows an interesting trend in the different spots. Take a look at the trailer to see what I mean: As if the comparisons to FernGully (also produced by 20th Century Fox) weren’t already rampant on the internet, it seems like Fox is trying to push that comparison. As Peter from Slashfilm notes, we’ve already seen marketing towards movie geeks and regular guys, so now here’s the kid-friendly marketing. It has the whole “enter a world” spiel, plus it pushed the 3D concept for than ever. The fact the marketing sort of dumbs down the film for kids doesn’t surprise me, because it’s common, but what I don’t like it is how with each glimpse of the film, we get a different idea of what the film is really about. Is it about the world, the war, the addiction, the love, the 3D or what? I understand they want to reach the broadest audience possible to make up their $500 million budget, but if no really gets the film, they won’t go anyway (see: Surrogates). What do you think about the trailer and conflicting marketing plans? James Cameron’s Avatar opens nationwide December 18th in Digital 3D and IMAX 3D. For more information on the film and its viral campaign, check out our Avatar page. News Avatar
The Crazies: Alternate Ending and Possible Sequel March 11, 2010March 10, 2010The guys over at MovieWeb talked to The Crazies stars Radha Mitchell and Timothy Olyphant days after the movie’s opening weekend, and in both cases the actors got asked about the possibility of a sequel. So, could there be a 2 Crazy 2 Furious in the horizon? Find out after… Read More
“Teenage Mutant Ninja Turtles” TV Spot Teases Master Splinter In Action April 14, 2014Award shows, especially ones like the MTV Movie Awards, are a great place to promote blockbuster tentpoles. The first TV spot for Teenage Mutant Ninja Turtles aired during the awards show last night, and while a majority of it was the teaser trailer condensed into a 30 spot, it does… Read More
French Student Film Mimics Cloverfield May 19, 2010May 22, 2010Go to YouTube. Search for “Cloverfield”. Watch all the crappy amateur videos that try desperately to imitate the 2008 hit film. With its handheld camera style and unique intensity, J.J. Abrams’ Cloverfield brought a great new spin to the monster movie. Given its style, many have tried to replicate its… Read More
It’s an awful tv spot, but then again I am not the target audience. As you mentioned,it looks like 20th century fox is trying to get the broadest possible audience, which is understandable. All films that hope to be blockbusters do this.The most important thing I draw from this is that Avatar, which has yet to be given a rating, will NOT be rated R. No film with a toy line and tv spots that look like they belong on Nickelodeon would be anything higher than PG-13. With that said, I’m curious to see how violent this ends up being.
20th Century Fox invites you to witness the 3D story of a boy, and his love for adventure. In a world filled with magical 3D journeys, dinosaurs, and magical dinosaurs in 3D, come with us to land of wonder and enchantment. Oh, and did we mention, it’s in……3D!Coming soon. In 3D