Follow In the Footsteps of Sherlock Holmes Dan Koelsch, November 18, 2009 How’s this for a tourist attraction? The VisitBritain tourist agency is teaming up with the new Sherlock Holmes to help you plan a unique tour of London fit for any Holmes fan. When you go to the agency’s page dedicated to the campaign, you can actually see an interactive map of the many locations around Britain that are in the film and the character’s other stories. Among the many famous Holmes-themed locations in London, the map includes the iconic 221B Baker Street, original home to Holmes, and current home of the Sherlock Holmes Museum, as well as St. Paul’s Cathedral, which is featured in the film. The site has entire itineraries if you’re not great at planning. If I were travelling to London, I would definitely use this guide. When I think London, I think Holmes, so I can’t imagine missing out on these spots, including the Sherlock Holmes Pub. Check out the site for more useful information, including details on Sir Arthur Conan Doyle and the books, as well as practice things like links to hotels. This a great way to promote Sherlock Holmes and tourism for London, and both should see the benefits of cross-promoting. Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page. Viral Marketing Sherlock Holmes
Watch The Twilight Saga: Eclipse Full Trailer March 11, 2010You’ve waited for it, and here it is. The first trailer for The Twilight Saga: Eclipse has finally premiered online at Yahoo. Yesterday’s 10 second preview of the teaser already has almost 3 million views on YouTube, so I expect the full thing to be even more popular. You can… Read More
Viral Video: “Blue People” Movie Trailer March 19, 2010March 19, 2010Have you ever noticed that blue is the go-to color for making a human look different? From Avatar to Blue Man Group, blue is in style. With that in mind, the guys at CollegeHumor.com decided to see what it would like to have all of these blue people in one… Read More
Salt: Day X Exists Mission 7, “Stealth”, Now Live June 30, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to track a Day X agent. This week, you’ll need to sneak into a Day… Read More