Follow In the Footsteps of Sherlock Holmes Dan Koelsch, November 18, 2009 How’s this for a tourist attraction? The VisitBritain tourist agency is teaming up with the new Sherlock Holmes to help you plan a unique tour of London fit for any Holmes fan. When you go to the agency’s page dedicated to the campaign, you can actually see an interactive map of the many locations around Britain that are in the film and the character’s other stories. Among the many famous Holmes-themed locations in London, the map includes the iconic 221B Baker Street, original home to Holmes, and current home of the Sherlock Holmes Museum, as well as St. Paul’s Cathedral, which is featured in the film. The site has entire itineraries if you’re not great at planning. If I were travelling to London, I would definitely use this guide. When I think London, I think Holmes, so I can’t imagine missing out on these spots, including the Sherlock Holmes Pub. Check out the site for more useful information, including details on Sir Arthur Conan Doyle and the books, as well as practice things like links to hotels. This a great way to promote Sherlock Holmes and tourism for London, and both should see the benefits of cross-promoting. Sherlock Holmes, directed by Guy Ritchie and starring Robert Downey Jr., opens Christmas Day. For more information on the viral campaign or the film itself, check out our Sherlock Holmes Page. Viral Marketing Sherlock Holmes
Jim Carrey Dresses as Kick-Ass and Joins Conan O’Brien On Stage To Sing Superman Song April 27, 2010April 27, 2010That is possibly one of the strangest titles I’ve ever written. You read right, Conan O’Brien is on his “Legally Prohibited From Being Funny On Television Tour”, and on multiple occasions has been joined on stage by Jim Carrey as they both sing Five for Fighting’s “Superman (It’s Not Easy”)…. Read More
“Prometheus” Viral Video: Peter Weyland’s TEDTalk from 2023 (Updated) February 28, 2012December 28, 2012This week it was revealed that Guy Pearce would be the link to the original Alien films, playing Peter Weyland (of Weyland-Yutani), an entrepreneur who owns The Prometheus. In a video released today by TED, you can see Peter delivering a keynote at TED2023, as envisioned by Ridley Scott. More… Read More
Spielberg’s “Falling Skies” Viral Campaign? – 2ndMass.com July 12, 2010July 12, 20102nd Mass, a new viral campaign, has launched after ComingSoon.net received a package containing a flip camera and an attached note that read “PLAYME.” The video points us to a new viral website 2ndMass.com. See the video and other clues after the jump. Read More