The Lost Underground Art Project Dan Koelsch, December 3, 2009 We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement started at Comic-Con, when he appeared at the LOST panel and unveiled a painting of showrunners Damon Lindeloff and Carlton Cuse hugging a polar bear (seen below). Turns out he has a website, aptly titled DamonCarltonandaPolarBear.com, with 15 more paintings inspired by the show, each by a different artist. The artwork alone is worth visiting the site, but there are lots of little nods to the show, even down to the links for the pictures, each of which is a different domain name that is a line from the show. Also, according to the Hub, each of the artworks were revealed through an event. Looks like it would have been fun to follow, though if all we got was a look at a painting, I don’t know if I’d have made the effort. Each piece has sold out, but Ronie Midfew Arts is hosting an art show where you can see all 16 artworks at once, as well as 20 new pieces being designed specifically for the event. The show is called “The Lost Underground Art Project”, and opens December 15th at Gallery1988 in Los Angeles. Check out the cool flyer below for more details. And here is Scheer himself talking about the event: The sixth and final season of LOST premieres in Febuary 2010 on ABC. Viral Marketing LOST
Cheech and Chong Take Over FunnyorDie.com for 420 April 20, 2013Your favorite on-screen stoners, Cheech Marin and Tommy Chong, have teamed up with comedy website Funny or Die to celebrate 420, which is the unofficial holiday for marijuana enthusiasts. They’ve made several videos, which you watch after the break or in this playlist. Read More
“Prometheus” Viral Vid: Meet David, Weyland Industries’ Latest Android April 17, 2012April 17, 2012“What is it about robots that makes them so robotic?” We’ve seen some very exciting reveals from the Weyland Industries Prometheus viral in the past month. First we saw Guy Pearce as Peter Weyland in a TEDTalk from 2023. Then we were able to invest in Weyland Industries and got… Read More
LOST 6×13 “The Last Recruit” Recap and Review April 20, 2010May 1, 2010Tonight’s episode of ABC’s LOST, “The Last Recruit”, is the 13th episode in season 6 of LOST and probably one of the most heart-wrenching. Following last weeks episode “Everybody Loves Hugo” and when the two sides came together at the end of the episode. Read more after the jump. Read More