Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

The Lost Underground Art Project

Dan Koelsch, December 3, 2009

We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way.


Scheer’s involvement started at Comic-Con, when he appeared at the LOST panel and unveiled a painting of showrunners Damon Lindeloff and Carlton Cuse hugging a polar bear (seen below). Turns out he has a website, aptly titled DamonCarltonandaPolarBear.com, with 15 more paintings inspired by the show, each by a different artist.


Lost Viral Art


The artwork alone is worth visiting the site, but there are lots of little nods to the show, even down to the links for the pictures, each of which is a different domain name that is a line from the show. Also, according to the Hub, each of the artworks were revealed through an event. Looks like it would have been fun to follow, though if all we got was a look at a painting, I don’t know if I’d have made the effort.


Each piece has sold out, but Ronie Midfew Arts is hosting an art show where you can see all 16 artworks at once, as well as 20 new pieces being designed specifically for the event. The show is called “The Lost Underground Art Project”, and opens December 15th at Gallery1988 in Los Angeles. Check out the cool flyer below for more details.


LOST



And here is Scheer himself talking about the event:





The sixth and final season of LOST premieres in Febuary 2010 on ABC.

Viral Marketing LOST

Post navigation

Previous post
Next post

Related Posts

2012 Viral Review

November 23, 2009January 8, 2010

2012 has come and passed, and we are all still alive. What? You say it’s only 2009? But that doesn’t make sense. Thus goes the viral campaign for Roland Emmerich’s epic disaster film. Just like with other time-sensitive movies with viral (Cloverfield, District 9), 2012 had a complex viral campaign…

Read More

Awesome New Posters For Repo Men

February 25, 2010February 25, 2010

I’ve honestly stared at my keyboard for about 10 minutes contemplating how I add to this. It’s been difficult but I’ve got there. You’ve seen the two new posters revealed earlier this week, but our friends at Horror Squad, Movie Fone, Cinematical and Sci-fi Squad have each debuted a new…

Read More

The Bat Signal Shines In Pittsburgh

July 28, 2011

Batman loyalists shine his symbol on a city skyscraper yet again! To commemorate filming starting this week in Pittsburgh for The Dark Knight Rises, local tech companies Idea Foundry and Lightwave International displayed the symbol on the Highmark building. Check it out after the jump.

Read More

Comments (2)

  1. Pingback: The LOST Underground Art Project: New Art Pieces Revealed | MovieViral.com
  2. Pingback: LOST: Book Oceanic Flights and Are There Too Many Questions To Answer? | MovieViral.com

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.