Would You Spend $67 on a Book About Alternate Reality Games? Dan Koelsch, December 17, 2009December 17, 2009 No need to clean your glasses, you read that headline right. There have been books and guides on Alternate Reality Games before, but the newest one carries a doozy of a price. The book, offered on Amazon, was released on November 23rd, and has the exceptionally long title “Alternate Reality Game: Narrative, Artificial intelligence, Video game, Multimedia, Internet, Perplex City, I Love Bees, Halo 2, Lost Experience, Lost (TV series), The Truth About Marika”. Sounds interesting, but it’s a whopping $67! What could justify this cost? It’s hard to tell. The book is paperback and only 148 pages long, two things that usually lead lower prices. The description of the book just explains the concept of ARGs in a paragraph, so that’s not much help. If you find out why it’s so expensive, let us know! Viral Marketing
The Attraction of a Good Viral Campaign January 24, 2010January 24, 2010 The allure of viral marketing, its enough to make people walk miles to find a fake arcade, or dress up like a clown in public. But what is it exactly that draws us to follow something that in the long run is nothing more than a farce? Read More
“Prometheus” Facebook Page to Feature Fan Art on “Fan Fridays” April 7, 2012April 7, 2012 With the release of Prometheus just about two months away, the viral for the film seems to have taken a break. However, fans of Ridley Scott’s Alien franchise are congregating at the film’s official Facebook page. They comment on page updates, share theories about the film and even post art… Read More
UPDATE: “Prometheus” Viral: David-8 Connects to Twitter Users April 20, 2012April 20, 2012 UPDATE: It appears that this is a fan made account, and is not actually a part of the Prometheus viral. The original article follows. Not only will Prometheus have aliens and humans shrieking, it will have some pretty handsome looking androids. Michael Fassbender plays as the android David-8 in Prometheus…. Read More
As much as I’m happy to see another book about ARGs, I’m very suspicious of this one. In fact, I wonder if it isn’t actually some kind of “book-spam.” The description on Amazon, for example, is basically just a copy-paste job from the Wikipedia entry on ARGs, and the cover of the book features an Xbox controller, which is an odd design choice. The overall sense I get is that this was put together by some people who are looking to make a little quick money. Want more proof, check out the “author’s” Amazon profile…
iwas looking was for reviews about him and i found this site. I ‘m very suspicious of this book too. There´s a high price for a small book. I´m in doubt of “to buy or not to buy”. Have someone already read? I found this book recently too http://www.amazon.com/Building-Through-Alternate-Reality-Digital/dp/1404213570/ref=sr_1_3?ie=UTF8&s=books&qid=1262720092&sr=1-3. Althougt it seems to me an introductory issue about args. best wishes,