Would You Spend $67 on a Book About Alternate Reality Games? Dan Koelsch, December 17, 2009December 17, 2009 No need to clean your glasses, you read that headline right. There have been books and guides on Alternate Reality Games before, but the newest one carries a doozy of a price. The book, offered on Amazon, was released on November 23rd, and has the exceptionally long title “Alternate Reality Game: Narrative, Artificial intelligence, Video game, Multimedia, Internet, Perplex City, I Love Bees, Halo 2, Lost Experience, Lost (TV series), The Truth About Marika”. Sounds interesting, but it’s a whopping $67! What could justify this cost? It’s hard to tell. The book is paperback and only 148 pages long, two things that usually lead lower prices. The description of the book just explains the concept of ARGs in a paragraph, so that’s not much help. If you find out why it’s so expensive, let us know! Viral Marketing
Tron Legacy: Viral Site Unlocks More Answers, Questions March 25, 2010December 3, 2010A new viral site for Tron Legacy has been discovered within the ArcadeAid.com website. The site, Cheat Code, allows members to enter the names of Encom employees and get their password and username to login into the Employee Intranate. Once logged in, players can sift through emails sent between various… Read More
Megamind Rally Breaks World Record October 3, 2010Briefly: A few weeks ago, we told you how Dreamworks was looking break the world record for most people in once place dressed as Superheroes to promote their upcoming Megamind. With Will Ferrell in attendance, KTLA reports that they succeeded by having 1,580 heroes Saturday at LA Live in downtown… Read More
Sherlock Holmes: To know, to dare, to will, to keep silence… August 21, 2009June 6, 2010Yesterday on twitter @wbpictures posted a link to a Sherlock Holmes related viral website. The website displayed a video after typing in the password IRENE, which is the name of one of the characters. Evidently the words spoken are a direct quote from a book by Éliphas Lévi called Transcendental… Read More
As much as I’m happy to see another book about ARGs, I’m very suspicious of this one. In fact, I wonder if it isn’t actually some kind of “book-spam.” The description on Amazon, for example, is basically just a copy-paste job from the Wikipedia entry on ARGs, and the cover of the book features an Xbox controller, which is an odd design choice. The overall sense I get is that this was put together by some people who are looking to make a little quick money. Want more proof, check out the “author’s” Amazon profile…
iwas looking was for reviews about him and i found this site. I ‘m very suspicious of this book too. There´s a high price for a small book. I´m in doubt of “to buy or not to buy”. Have someone already read? I found this book recently too http://www.amazon.com/Building-Through-Alternate-Reality-Digital/dp/1404213570/ref=sr_1_3?ie=UTF8&s=books&qid=1262720092&sr=1-3.Althougt it seems to me an introductory issue about args.best wishes,