Sherlock Holmes and Avatar Break Box Office Records, Including The Big One Dan Koelsch, December 28, 2009December 28, 2009 This holiday weekend was a big one for Hollywood, with several records being broken, thanks to the two most anticipated films of the month and a chipmunk. First of all, Sherlock Holmes broke the record for biggest Christmas Day opening with $24.6 million on Friday. Guess who’s #2 on that list: Avatar, which had an equally impressive $23.1 million on Friday, and even beat Holmes for the weekend. What makes Avatar‘s weekend even more special is that it had the best second weekend ever for a film with $75.6 million (The Dark Knight had previously held the record with $75.2 million). That’s a drop of only 2% from its first weekend’s $77 million opening. Any concerns about the $230 million plus movie making back its budget are out the window now that its worldwide gross is $623.6 million as of today. You might have guessed that these large numbers might mean something larger for the weekend, and you’d be right. With $273 million, this was the highest grossing weekend EVER in film history, out surpassing last year’s July opening of The Dark Knight, which helped bring in a total $260.5 million for the box office. The great opening for Sherlock Holmes also made history, as it helped Warner Bros. become the first studio to ever gross $2 billion in a year. Overall, not a bad weekend. Here is the full top 10 list for the Christmas weekend, via Box Office Mojo:1. Avatar – $75.6 2. Sherlock Holmes – $62.4M 3. Alvin and the Chipmunks: The Squeakquel – $48.9M 4. It’s Complicated – $22.1M 5. The Blind Side – $11.5M 6. Up in the Air – $11.3M 7. The Princess and the Frog – $9M 8. Nine – $5.45M 9. Did You Hear About the Morgans? – $5M 10. Invictus – $4.04M News AvatarSherlock Holmes
“The Dark Knight Rises” Teaser Trailer Has Some Familiar Chanting; Great Fan Poster For The Batman Trilogy July 18, 2011July 18, 2011Finally, after a teaser viral, a teaser poster, and an entire weekend of waiting, we finally have the trailer for The Dark Knight Rises. WB released the trailer on the official Facebook fan page for The Dark Knight Rises, so naturally there is no embed code. But turn that frown… Read More
“Real Steel” Starts a Viral Campaign March 15, 2011June 16, 2011Promotions for Walt Disney Pictures’ upcoming rock em’ sock em’ robots film Real Steel has been quiet as of late. Perhaps one of the reasons why is that rather than releasing clips or a new trailer the studio has gone forward with a viral marketing campaign. Marketing has started at… Read More
New Repo Men Director’s Cut Trailer March 10, 2010The Repo Men official website now has a Director’s Cut Red Band trailer. While Director’s Cuts are common in DVD releases of films, this is the first time I’ve ever heard of one for a trailer. You can definitely tell the difference between director Miguel Sapochnik’s take verses a marketing… Read More