Watch Michael Cera Get a Jersey Shore Makeover Dan Koelsch, January 9, 2010February 18, 2011 So, there’s this video going around on YouTube that has actor Michael Cera hanging out with the cast of MTV’s “Jersey Shore”, which is apparently part of their most recent episode. The appearance is meant to be a promotion for Cera’s new film Youth in Revolt, opening this weekend, but there’s no other obvious connection between the two parties, so this is an interesting pairing. In the video, Cera learns how to be a Guido and even joins the cast in a hot tub. Take a look after the break. Viral Marketing Viral Videos Jersey ShoreViral videoYouth In Revolt
Mark of the Spider-Man Viral Continues With Tagging Events Around Country, New York and Phoenix Tonight February 17, 2012March 21, 2012The new The Amazing Spider-Man viral campaign, Mark of the Spider-Man, continued over the course of the past few days; following on from the operative hunts in 6 cities on Tuesday, the 30 selected ‘operatives’ who were successful, have received instructions via phone to meet up in certain places in their specific cities…. Read More
“The Hunger Games” Viral Review: Pretty Standard Fun April 6, 2012April 6, 2012The Hunger Games may have gotten positive ratings across the board, but what of its viral campaign. Yes The Hunger Games had a subtle viral campaign that helped appease fans before the movie’s release, and now that the movie has already been released, the viral sites are officially inactive. From… Read More
“The Giver” Trailer Makes An Enticing Viral Announcement March 19, 2014The Weinstein Company has released the first trailer for The Giver, Philip Noyce‘s adaptation of the Lois Lowry novel of the same name. Though it may be just another dystopian YA novel, it touts a powerful cast that consists of Jeff Bridges and Meryl Streep, and introduces new stars like… Read More