Watch Michael Cera Get a Jersey Shore Makeover Dan Koelsch, January 9, 2010February 18, 2011 So, there’s this video going around on YouTube that has actor Michael Cera hanging out with the cast of MTV’s “Jersey Shore”, which is apparently part of their most recent episode. The appearance is meant to be a promotion for Cera’s new film Youth in Revolt, opening this weekend, but there’s no other obvious connection between the two parties, so this is an interesting pairing. In the video, Cera learns how to be a Guido and even joins the cast in a hot tub. Take a look after the break. Viral Marketing Viral Videos Jersey ShoreViral videoYouth In Revolt
Exclusive: Interview Answers Questions About “They’re Here” October 5, 2010October 18, 2011After we caught wind of the viral campaign for They’re Here, I thought it was a long shot to contact them to get any answers before the October 10th countdown ended. Fortunately, I was wrong, as I was able to get whoever is behind it to answer five questions with… Read More
“Teenage Mutant Ninja Turtles” TV Spot Teases Master Splinter In Action April 14, 2014Award shows, especially ones like the MTV Movie Awards, are a great place to promote blockbuster tentpoles. The first TV spot for Teenage Mutant Ninja Turtles aired during the awards show last night, and while a majority of it was the teaser trailer condensed into a 30 spot, it does… Read More
Comic-Con 2012: “Prometheus” Viral Recruitment Program Begins July 13, 2012July 17, 2012As we reported earlier, there will be some viral activity for Prometheus. The recruitment program will attempt to bring the best and brightest to Weyland Corp, and now it seems that the viral activity has begun – that or they are auditioning for the porn parody version of Prometheus. There… Read More