Check Out The Hilarious Trailer for the Fake Movie ‘Arbor Daze’ Dan Koelsch, January 13, 2010January 21, 2010 For those who have been following us since at least the summer, you may remember the viral campaign for Judd Apatow’s Funny People. One of my favorite sites from that campaign was the homepage for George Simmons (Adam Sandler). In it, you were able to see clips and trailers for some of the movies Simmons has starred in. Of course, the movies are fictional, as they are just part of defining the character for the movie. What made the clips so great were how cheesy and bad they were. Luckily, FunnyorDie (who did participate in the Funny People viral) caught on created their own “so bad its good” trailer, this time starring Tim Allen in a very special family comedy called Arbor Daze. Take a look below. Arbor Daze with Tim Allen from Tim Allen The trailer does a great job of spoofing all those movies in which a character (usually a father figure) has a major flaw, so he magically changes somehow in order to finally realize the flaw and its consequences (see: Liar Liar and Allen’s own The Shaggy Dog). Fortunately, there is a bit more fun to be had with this. FunnyorDie has created a website for the movie itself, and while it doesn’t have much to offer right now, they may update it in the future. We can only hope. Check it out for yourself and let me know what you think! Viral Marketing Arbor DazeViral video
Read About the Dent Act From “The Dark Knight Rises” June 19, 2012The Dent Act plays a key role in the plot to The Dark Knight Rises, Christopher Nolan’s finale to his Dark Knight Trilogy. Named in honor of slain political hero Harvey Dent, the bill punishes criminals more harshly, including denying parole, if their acts are deemed part of a larger… Read More
“Apollo 18″ Viral: New Classified Document Breaks Down Missions January 2, 2011January 4, 2011When we last left off on the viral for Dimension Films’ Apollo 18, the Cosmonauts page of the film’s official website had a single image of classified (and heavily redacted) document. Now we have a new document on the site that you can see after the break. Read More
Marmaduke Movie Website Has Games To Play May 26, 2010I’ll be the first person to say that the Marmaduke movie looks terrible. The comedy, based on a popular newspaper comic, is basically about a dog who gets into trouble. It worked great for the comic strip, but based on the trailer, it hasn’t translated to film, most likely due… Read More