Check Out The Hilarious Trailer for the Fake Movie ‘Arbor Daze’ Dan Koelsch, January 13, 2010January 21, 2010 For those who have been following us since at least the summer, you may remember the viral campaign for Judd Apatow’s Funny People. One of my favorite sites from that campaign was the homepage for George Simmons (Adam Sandler). In it, you were able to see clips and trailers for some of the movies Simmons has starred in. Of course, the movies are fictional, as they are just part of defining the character for the movie. What made the clips so great were how cheesy and bad they were. Luckily, FunnyorDie (who did participate in the Funny People viral) caught on created their own “so bad its good” trailer, this time starring Tim Allen in a very special family comedy called Arbor Daze. Take a look below. Arbor Daze with Tim Allen from Tim Allen The trailer does a great job of spoofing all those movies in which a character (usually a father figure) has a major flaw, so he magically changes somehow in order to finally realize the flaw and its consequences (see: Liar Liar and Allen’s own The Shaggy Dog). Fortunately, there is a bit more fun to be had with this. FunnyorDie has created a website for the movie itself, and while it doesn’t have much to offer right now, they may update it in the future. We can only hope. Check it out for yourself and let me know what you think! Viral Marketing Arbor DazeViral video
Super 8 Viral Update: Audio Folder and New Print Out September 12, 2010September 12, 2010While the latest flare in the Super 8 viral campaign has been the updates to the Rocket Poppeteers website (along with the ice cream’s presence at Comic-Con), there’s still that pesky remote computer on Scariest Thing I Ever Saw (STIES). The PDP 11 computer now has a new print out… Read More
“Elysium” Viral Campaign Reboots at Comic-Con July 12, 2012April 25, 2013It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break. Read More
Join the “Community” and Enroll at Greendale College October 6, 2009October 6, 2009My favorite new show of this fall is NBC’s “Community.” Starring the affable Joel McHale and Chevy Chase, the comedy surrounds the happenings at a community college, and the eclectic range of students and professors who attend it. Continuing the precedent set by “The Office” and “Parks and Recreation,” NBC has… Read More