Check Out The Hilarious Trailer for the Fake Movie ‘Arbor Daze’ Dan Koelsch, January 13, 2010January 21, 2010 For those who have been following us since at least the summer, you may remember the viral campaign for Judd Apatow’s Funny People. One of my favorite sites from that campaign was the homepage for George Simmons (Adam Sandler). In it, you were able to see clips and trailers for some of the movies Simmons has starred in. Of course, the movies are fictional, as they are just part of defining the character for the movie. What made the clips so great were how cheesy and bad they were. Luckily, FunnyorDie (who did participate in the Funny People viral) caught on created their own “so bad its good” trailer, this time starring Tim Allen in a very special family comedy called Arbor Daze. Take a look below. Arbor Daze with Tim Allen from Tim Allen The trailer does a great job of spoofing all those movies in which a character (usually a father figure) has a major flaw, so he magically changes somehow in order to finally realize the flaw and its consequences (see: Liar Liar and Allen’s own The Shaggy Dog). Fortunately, there is a bit more fun to be had with this. FunnyorDie has created a website for the movie itself, and while it doesn’t have much to offer right now, they may update it in the future. We can only hope. Check it out for yourself and let me know what you think! Viral Marketing Arbor DazeViral video
Steven Spielberg Hires Unofficial “The Adventures of Tintin” Opening Sequence Animator October 26, 2011October 26, 2011A opening title sequence says a lot about a film, besides telling you who directed, edited, stars in etc, the opening title sequences basically sets the tone for the film. From the lighting, camera panning, and music, you will understand the context of what you will see for the next… Read More
New Mouth Taped Shut Post Leads to “The Girl with the Dragon Tattoo” Viral October 10, 2011October 10, 2011We have been wondering for a long time what mouthtapedshut.com, the tumblr site for The Girl with the Dragon Tattoo, was really all about, was it a viral site or was it just a site for teaser images? Sony’s newly launched ComesForthintheThaw.com, we can surmise it is the latter. Hit… Read More
Watch The First Six Minutes Of “The Upper Footage” May 6, 2014May 6, 2014Thanks in part to the relative IndieGoGo campaign success and its success on Viemo, the people behind The Upper Footage faux documentary have decided to reinvest in their passion project and release new marketing materials such as trailers, clips, an updated website, and introductory pieces. In light of this the… Read More