Check Out The Hilarious Trailer for the Fake Movie ‘Arbor Daze’ Dan Koelsch, January 13, 2010January 21, 2010 For those who have been following us since at least the summer, you may remember the viral campaign for Judd Apatow’s Funny People. One of my favorite sites from that campaign was the homepage for George Simmons (Adam Sandler). In it, you were able to see clips and trailers for some of the movies Simmons has starred in. Of course, the movies are fictional, as they are just part of defining the character for the movie. What made the clips so great were how cheesy and bad they were. Luckily, FunnyorDie (who did participate in the Funny People viral) caught on created their own “so bad its good” trailer, this time starring Tim Allen in a very special family comedy called Arbor Daze. Take a look below. Arbor Daze with Tim Allen from Tim Allen The trailer does a great job of spoofing all those movies in which a character (usually a father figure) has a major flaw, so he magically changes somehow in order to finally realize the flaw and its consequences (see: Liar Liar and Allen’s own The Shaggy Dog). Fortunately, there is a bit more fun to be had with this. FunnyorDie has created a website for the movie itself, and while it doesn’t have much to offer right now, they may update it in the future. We can only hope. Check it out for yourself and let me know what you think! Viral Marketing Arbor DazeViral video
Dan’s High Five: 5 Ways to Accidentally Start a Zombie Apocalypse October 18, 2009June 8, 2010There are a lot of ways to create a zombie. So many, in fact, that many films don’t even show you how a zombie infestation started. They leave it to your imagination, which is usually a good thing, because it’s hard (and usually boring) to show how it all starts…. Read More
“The Grand Budapest Hotel” Launches Quirky Viral Educational Website January 28, 2014January 28, 2014Fox Searchlight Pictures has just launched a new viral marketing website for Wes Anderson‘s upcoming film The Grand Budapest Hotel. The site, the AkademieZubrowka, reveals the faux history of the Republic of Zubrowka, home of the illustrious Grand Budapest Hotel. The hotel was the home to many celebrity debutantes, priceless… Read More
The Office Updates Webisode Site, Series to Premiere October 28th October 24, 2010A few weeks back, we reported on NBC’s announcement of the new The Office webisode series titled, “The 3rd Floor.” The series centers on a horror film that several members of Dunder Mifflin put together. A viral site for the project went live at the time of the announcement, but… Read More