Check Out The Hilarious Trailer for the Fake Movie ‘Arbor Daze’ Dan Koelsch, January 13, 2010January 21, 2010 For those who have been following us since at least the summer, you may remember the viral campaign for Judd Apatow’s Funny People. One of my favorite sites from that campaign was the homepage for George Simmons (Adam Sandler). In it, you were able to see clips and trailers for some of the movies Simmons has starred in. Of course, the movies are fictional, as they are just part of defining the character for the movie. What made the clips so great were how cheesy and bad they were. Luckily, FunnyorDie (who did participate in the Funny People viral) caught on created their own “so bad its good” trailer, this time starring Tim Allen in a very special family comedy called Arbor Daze. Take a look below. Arbor Daze with Tim Allen from Tim Allen The trailer does a great job of spoofing all those movies in which a character (usually a father figure) has a major flaw, so he magically changes somehow in order to finally realize the flaw and its consequences (see: Liar Liar and Allen’s own The Shaggy Dog). Fortunately, there is a bit more fun to be had with this. FunnyorDie has created a website for the movie itself, and while it doesn’t have much to offer right now, they may update it in the future. We can only hope. Check it out for yourself and let me know what you think! Viral Marketing Arbor DazeViral video
Could New Spider-Man Set Photos Lead To A Viral? January 18, 2011The Internet was aflutter over new set photos from the upcoming Spider-Man reboot, and while most people are trying to get a glimpse of Spidey in action, its a more mundane image that caught my eye. Could Sony be looking to start a viral campaign for the Web-Slinger? Read More
Get “After Earth” Survival Tips From Survival Expert Les Stroud May 14, 2013In Columbia Pictures’ After Earth, teenager Kitai Raige (played by Jaden Smith) his legendary father Cypher (Will Smith) have to survive on Earth over 1000 year after humans have left. Inspired by the film, survival expert Les Stroud shares key survival tips in the weekly After Earth Survival Video Series…. Read More
YouTube Celebrates Fifth Birthday May 17, 2010It’s hard to believe, but YouTube has only been around for five years. That means it wasn’t around in the last election Bush won, MySpace and Facebook had already been around for over a year, and Twitter was just a gleam in Odeo’s (now Obvious Corp) eye. Since its creation,… Read More