Check Out The Hilarious Trailer for the Fake Movie ‘Arbor Daze’ Dan Koelsch, January 13, 2010January 21, 2010 For those who have been following us since at least the summer, you may remember the viral campaign for Judd Apatow’s Funny People. One of my favorite sites from that campaign was the homepage for George Simmons (Adam Sandler). In it, you were able to see clips and trailers for some of the movies Simmons has starred in. Of course, the movies are fictional, as they are just part of defining the character for the movie. What made the clips so great were how cheesy and bad they were. Luckily, FunnyorDie (who did participate in the Funny People viral) caught on created their own “so bad its good” trailer, this time starring Tim Allen in a very special family comedy called Arbor Daze. Take a look below. Arbor Daze with Tim Allen from Tim Allen The trailer does a great job of spoofing all those movies in which a character (usually a father figure) has a major flaw, so he magically changes somehow in order to finally realize the flaw and its consequences (see: Liar Liar and Allen’s own The Shaggy Dog). Fortunately, there is a bit more fun to be had with this. FunnyorDie has created a website for the movie itself, and while it doesn’t have much to offer right now, they may update it in the future. We can only hope. Check it out for yourself and let me know what you think! Viral Marketing Arbor DazeViral video
“H+ The Digital Series” Debuts Episodes 3-6 and Behind the Scenes Video August 16, 2012Bryan Singer’s new web series H+ has debuted four new episodes today, as well as a behind the scenes video. The sci-fi action web series is about a future where an implant hooks your brain up to the Internet 24/7, but things go terribly wrong when a wireless virus sweeps… Read More
Warner Bros. Grows Bacteria Billboard For “Contagion” September 9, 2011Usually when we talk about “viral”, we don’t mean it in the literal sense. This time the multiple meanings for the word collide for the action-thriller Contagion, which is about the rapid spread of a deadly disease. Warner Bros. recently built and displayed a special Billboard in Toronto, Canada that… Read More
Tron Legacy: Encom Badges Arrive, New Site For Employees March 17, 2010December 3, 2010We reported a week ago that a new site viral site for Tron Legacy, ArcadeAid.com, allowed you to create an Encom International badge upon completion of a pretty fun-but-tough game. Today, participants have been receiving their badges and it’s lead us to a new website for Encom employees only. More… Read More