UK Viral Campaign Launched For Supernatural Dan Koelsch, January 14, 2010January 14, 2010 The United States can’t have all the fun when it comes to ARG and viral campaigns, so I’m sure it will please our contributor Iain that the show Supernatural will have an ARG in the United Kingdom. The UK TV station LIVING is debuting season 5 of the show (produced for the CW here in the states) pretty soon, so they have kicked off an interactive campaign that looks mostly aimed at current fans. The winner actually gets a chance to appear on the show. The ARG, called “Fight of the Apocalypse” will be based around the website titled Lucifer Is Coming, and your goal is to help the main characters of the show defeat Lucifer himself. You can find out more details about the game on SciFiHeaven.net, though here’s a little blurb to get you an overview:The ARG is based around collecting hidden symbols – ‘Enochian Sigils’ – which players must locate, photograph and send via MMS to a shortcode,. One of the first truly cross-platform campaigns of its type, the ARG utilises online, mobile, print and real world elements. It sounds like fun, though I am not a fan of the show myself. The ARG also has its own Twitter account, where you can follow developments of the game. It all starts on January 20th, but you can pre-register for the game now on the site. Supernatural is a drama/horror television series starring Jared Padalecki as Sam Winchester and Jensen Ackles as Dean Winchester, brothers who hunt demons and other figures of the paranormal. Viral Marketing Supernatural
Creator of “The Boondocks” Launches Kickstarter to Fund Live-Action ‘Uncle Ruckus’ Movie February 23, 2013February 23, 2013In November 2005, Aaron McGruder’s The Boondocks, an animated series based on his award-winning comic strip of the same name, premiered on Adult Swim. Centering on The Freemans, an African-American family that moved from the south side of Chicago, to the fictional, peaceful suburb of Woodcrest. With it’s many crazy… Read More
Viral Video: Adidas Adds Celebs To Star Wars Cantina June 5, 2010The Adidas Originals brand is gearing up for the 2010 FIFA World Cup by teaming up with LucasFilm to create a very unique commercial that will air during the sporting event. The Mos Eisley Cantina scene in Star Wars is one of the most famous scenes in film history, but… Read More
Viral Video: Gritty Superhero Reboot May 12, 2010College Humor has a great parody video that uses a medical emergency as a metaphor for how studios go about rebooting their franchises. This one in particular is in regards to Spiderman, as the doctor accurately explains all the problems with the third film in the franchise (which is why… Read More