UK Viral Campaign Launched For Supernatural Dan Koelsch, January 14, 2010January 14, 2010 The United States can’t have all the fun when it comes to ARG and viral campaigns, so I’m sure it will please our contributor Iain that the show Supernatural will have an ARG in the United Kingdom. The UK TV station LIVING is debuting season 5 of the show (produced for the CW here in the states) pretty soon, so they have kicked off an interactive campaign that looks mostly aimed at current fans. The winner actually gets a chance to appear on the show. The ARG, called “Fight of the Apocalypse” will be based around the website titled Lucifer Is Coming, and your goal is to help the main characters of the show defeat Lucifer himself. You can find out more details about the game on SciFiHeaven.net, though here’s a little blurb to get you an overview:The ARG is based around collecting hidden symbols – ‘Enochian Sigils’ – which players must locate, photograph and send via MMS to a shortcode,. One of the first truly cross-platform campaigns of its type, the ARG utilises online, mobile, print and real world elements. It sounds like fun, though I am not a fan of the show myself. The ARG also has its own Twitter account, where you can follow developments of the game. It all starts on January 20th, but you can pre-register for the game now on the site. Supernatural is a drama/horror television series starring Jared Padalecki as Sam Winchester and Jensen Ackles as Dean Winchester, brothers who hunt demons and other figures of the paranormal. Viral Marketing Supernatural
Early Twitter Responses to District 9 Trailer May 1, 2009April 7, 2010The teaser trailer for District 9 was released at midnight (online and in front of X-Men Origins: Wolverine) and it looks like the reviews are pretty positive. See a selection after the jump (some edited for clarity and content). Read More
Mysterious Hard Copy Report Found on “The Girl with the Dragon Tattoo” Viral Site December 6, 2011December 6, 2011If any of you can actually recall what Hard Copy was, then this report is for you. No, the news broadcast that sensationalized and sometimes over-dramatized reports with graphic depictions of death isn’t coming back to report today’s horrific news. Instead Hard Copy has come back for The Girl with… Read More
Microsoft and Lionsgate Team Up for “The Hunger Games Explorer” April 15, 2013If you’re looking for a more interactive experience when it comes to The Hunger Games film series, then you’re in luck. In preparation for Catching Fire, Lionsgate and Microsoft have partnered to bring you The Hunger Games Explorer, an customizable hub for all things Panem. Get the details after the… Read More