New Lost Teasers Reveal Secrets! (Or Do They?) Dan Koelsch, January 15, 2010January 16, 2010 OK so these teasers from the British TV network Sky 1 don’t actually give away any real secrets for Lost’s final season, but they are pretty humorous. Take a look. I love how the there’s a single message in all of the show’s advertising now matter what kind of commercial they do. And that message is: You want answers? We’ll give you answers. These comical teasers play on that idea, and while simple, I think they are very effective. Be sure to check out Lost’s final season premiere on February 2nd at 8/7c on ABC. Viral Marketing LOST
‘The Dark Knight Rises’ Viral Campaign: Gotham Observer And New Tech Company June 22, 2012June 22, 2012Though the viral campaign for The Dark Knight Rises may not be as elaborate or exciting as its predecessor, but it’s still a great tool to use to drive interest for the film. Now with the film just a little over a month away from release, the viral campaign is… Read More
What Makes an Ad Campaign a Success? Viral, of Course December 4, 2009Science Daily has written an interesting article about ad campaigns online. In particular they are looking at what makes some online campaigns successful and why do others fail. The answer seems to be quite simple really, and restaurants in particular have known the answer for a long time…..Word of mouth!… Read More
Iron Man 2 Gets Promoted By Chocolate And Beyond April 4, 2010April 4, 2010Just about everyone loves Hershey’s chocolate and Stark Industries seems to finally understand it’s potential in advertisement. That, or Tony Stark, unlike batman, really likes chocolate. Hershey’s isn’t the only promotion for Iron Man 2 because Stark Industries knows that you need something to drink with your chocolate while watching… Read More