New Lost Teasers Reveal Secrets! (Or Do They?) Dan Koelsch, January 15, 2010January 16, 2010 OK so these teasers from the British TV network Sky 1 don’t actually give away any real secrets for Lost’s final season, but they are pretty humorous. Take a look. I love how the there’s a single message in all of the show’s advertising now matter what kind of commercial they do. And that message is: You want answers? We’ll give you answers. These comical teasers play on that idea, and while simple, I think they are very effective. Be sure to check out Lost’s final season premiere on February 2nd at 8/7c on ABC. Viral Marketing LOST
What Did You Think of Avatar Day Footage? August 22, 2009August 23, 2009Today was Avatar Day, in which IMAX theaters around the country showed a 16 minute preview of James Cameron’s upcoming epic 3D film about aliens and humans interacting on an exotic planet. If you were one of the lucky ones to get into this free screening, you got to see… Read More
The Lost Underground Art Project December 3, 2009We haven’t talked much about ABC’s LOST here on MovieViral, but they really pioneered the new wave of television viral marketing. Usually this has been done traditionally with interactive ARGs and a narrative, but in August, comedian Paul Scheer joined in on the fun in an unusual way. Scheer’s involvement… Read More
Viral Marketing Behind-the-Scenes Effects Video For “Tron: Legacy” Spoils Movie January 5, 2011January 9, 2011I’m always a fan of seeing how big special effects are done in movies, but when it comes at the expense of spoiling the entire film, you need to be careful. Digital Domain worked on TRON: Legacy, and they made a cool behind-the-scenes video to show all the hard work… Read More