New Lost Teasers Reveal Secrets! (Or Do They?) Dan Koelsch, January 15, 2010January 16, 2010 OK so these teasers from the British TV network Sky 1 don’t actually give away any real secrets for Lost’s final season, but they are pretty humorous. Take a look. I love how the there’s a single message in all of the show’s advertising now matter what kind of commercial they do. And that message is: You want answers? We’ll give you answers. These comical teasers play on that idea, and while simple, I think they are very effective. Be sure to check out Lost’s final season premiere on February 2nd at 8/7c on ABC. Viral Marketing LOST
“This Man” Dream Viral to Become Feature Film May 6, 2010If you are an avid fan of ARGs and other viral marketing, you may have already heard of ThisMan.org, a website that claims hundreds of people have seen the same unknown man in their dreams. The website is designed as sort of a case study, with descriptions of dreams, theories,… Read More
2012: Atlanta Drop Results, Only One Left October 19, 2009Wednesday is the last drop for the IHC packages, so for those following this aspect of the 2012 viral, it’s time to start putting everything together. We are one step closer today with the Atlanta drop packages being picked up. Again, for those unfamiliar with the drop locations, as part… Read More
Let Me In Viral Postcards From New Mexico August 9, 2010Overture’s Let Me In has an interesting viral campaign. While there have websites and mailings, the viral hasn’t really gone anywhere. There is no direction. Still, I find all the little bits to be fun and very intricately tied to the film, like the most recent update, a postcard from… Read More