Follow Greendale’s Best and Brightest on Twitter Alex Gerage, January 30, 2010January 30, 2010 Say what you will about NBC’s recent late night disaster, but the network has been at the forefront of incorporating viral media into their programs – particularly with their Thursday night shows. Well, the tradition continues with their rookie comedy, Community. If you have seen the show’s latest episode, “Interpretive Dance,” you’ll remember Chevy Chase’s character, Pierce Hawthorne, referencing his Twitter page during a scene in the group’s study room. I immediately considered how cool it would be if there was an actual Pierce Hawthorne Twitter page, and sure enough, there is! What’s more, the entire Greendale crew is represented with Twitter accounts. You can check them all out below: @BrittaFeed (Britta Perry)@Shirley_GCC (Shirley Bennett)@AbedsTweets (Abed Nadir)@JeffWingerAtLaw (Jeff Winger)@HawthorneWipes (Pierce Hawthorne)@TroyTBone09 (Troy Barnes)@AnnieEdisonGCC (Annie Edison)@SenorChang_GCC (Benjamin Chang) I’m pretty sure these accounts are all legit, meaning they are updated by NBC. Still, the fact that I am unsure means the creator of these pages has done a great job solidifying these characters in our digital reality. I’ve long held the belief that Twitter is an easy but effective medium to generate word of mouth because of its ability to engage with one’s audience. NBC is clearly doing that here, as well as connecting these pages to the show’s storyline. I know I’ll be adding Greendale College’s best and brightest to my Twitter feed, and if you enjoy NBC’s comedy as much as I do, you should too. Is Community appointment-viewing for you as well? Let us know below! Viral Marketing CommunityNBCTwitter
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The Event: New Blog Post From The TruthSeeker September 21, 2010September 26, 2010The Event premiered last night on NBC to decent ratings and mixed reviews. The viral campaign (which we reported on yesterday) is now in full swing as The Truthseeker updates his blog. Also, a few Twitter updates give us clues into the characters. Obviously, a few spoilers abound after the… Read More
Controversial Documentary “The Upper Footage” Gets Limited Release, Win Tickets! January 29, 2013The Upper Footage is a documentary opening on January 31st in a limited New York City theater run (buy tickets here). As stated by their IndieGogo page, the film is an edited version of 393 minutes of footage recovered from the night of December 28th, 2009 in which a group… Read More