Where’s Google? Iain Welford, February 1, 2010February 1, 2010 If you read my latest “What If?” based on Men In Black, you’ll see that one of the sections included using Google Maps Street View to find some wayward aliens. If you haven’t, then why not? Here is the link, now there is no excuse! Well, as is always the case, it seems like that I didn’t come up with the idea first. Figures! It looks like advertising companies have got in the fun that can be had with Street View and planted things to be found by those with a careful eye. If you’ve ever watched the U.K. show Top Gear on BBC America, you’ll have seen their “tamed racing driver”, The Stig, timing cars around the Top Gear test track. The Stig is elusive, with few people knowing his true identity. It’s one of TV’s best kept secrets, and to have a bit of fun with the idea (and produce extra coin) they created a book, in the same vein as the Where’s Waldo series, putting the Stig in a picture along with hundreds of other people and props. To celebrate the launch of the book The Stig was planted into Google Maps to be found later. So far there have been 2 confirmed sightings of him (both pictured below), but how many more to follow. More impressive still, the main man, Waldo himself, was planted in London to celebrate the launch of Google Street Maps in the U.K. Google threw down the gauntlet and informed users that the elusive striped jumpsuit wearer was hiding somewhere in London and challenged the online community to find him. Of course, it didn’t take to long and Waldo was captured on Putney High Street (seen at top). I think this is a really fun use of Google Street Maps, and it goes to show that as well as being a great tool, it can be a venue for having a bit of fun. I wonder what film will be the first to utilize it, as Google seems happy to oblige. What do you think? Would like to hunt someone, or something, down on Google Street View? Have you spotted something already? Leave you thoughts below. Viral Marketing GoogleThe StigTop GearWhere's Waldo
Create Your Own Scott Pilgrim Avatar July 10, 2010Briefly: We’re starting to see a lot of these lately, though I’m not sure why. Over at the Scott Pilgrim Vs. The World official website you can create an avatar of yourself or anyone else. The site lets you export the picture out in a variety of formats. See my… Read More
Viral Marketing Behind-the-Scenes Effects Video For “Tron: Legacy” Spoils Movie January 5, 2011January 9, 2011I’m always a fan of seeing how big special effects are done in movies, but when it comes at the expense of spoiling the entire film, you need to be careful. Digital Domain worked on TRON: Legacy, and they made a cool behind-the-scenes video to show all the hard work… Read More
Viral Video: “Let’s Be Cops” Viral Marketing Handing Out Social Media Citations August 12, 2014August 12, 2014We spend a lot of hours on Facebook, Twitter, and Instagram, posting photos, liking status, and retweeting things. But sometimes we come across stupid posts, and ask ourselves, why isn’t there a “dislike” button, or “I hate this” button. While Facebook or any of the other social media platforms won’t… Read More