Hell Is Nigh For Dante’s Inferno Iain Welford, February 3, 2010 Whoa, this is pretty cool! Thanks to our friends at ScreenRant we’ve found a Viral Website for the new EA game Dante’s Inferno.EA has managed to collaborate with 6 websites to weave a picture into their HTML code. It’s pretty clever and of course it doesn’t hurt the 6 websites traffic, either.The idea is simple, really. You head on over to the website, right click and get the code. We’ll look at the first one here. Go to the Digg homepage, right click and view the page source where you will see a picture embedded in the code along with a website URL, hellisnigh.com and the passcode.Heading on over to the website, you’ll see a prompt for your passcodes, the first of which is excommunicate. There are 5 more. When you have entered all 6 you will be presented with your reward (we’ll keep that bit a secret). Have a look at the site list and passwords below. Check each one out to reveal a different picture!Password No 1: excommunicate @ digg.com Password No 2: scythe @ dailymotion.com Password No 3: grafter @ gamespot.com Password No 4: styx @ ign.com Password No 5: unbaptized @ gamesradar.com Password No 6: alighieri @ wwe.comDante’s inferno is the Video game adaptation of the book Inferno, the first part of Dante Aligheri’s masterpiece The Devine Comedy. The player controls Dante, who is trying to save his other half, Beatrice from Lucifer himself. Dante’s inferno is available from the 9th of February but in the meantime why not enjoy this Super Bowl Trailer. Viral Marketing dante's inferno
“Dexter” Season 5 Viral Launched via SDCC August 9, 2010August 9, 2010Dexter again with the ad campaigns! I won’t call it a killer ad campaign because a pun is exactly what you would expect here. Yes! You can, in fact, read. Showtime in cooperation with America’s favorite serial killer has launched a full-fledged ARG in anticipation of its fifth season,… Read More
Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’ September 17, 2014Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming… Read More
General Zod Has A Message For Earth in “Man of Steel” Viral Video; New Website Goes Live April 14, 2013April 14, 2013This weekend’s Man of Steel viral event seems to have come to an end. Yesterday, the DSRW Project decoded a transmission that contained the message “YOU ARE NOT ALONE”. The Man of Steel official site, which had been counting down to an event by slowly revealing General Zod’s shield symbol… Read More