Hell Is Nigh For Dante’s Inferno Iain Welford, February 3, 2010 Whoa, this is pretty cool! Thanks to our friends at ScreenRant we’ve found a Viral Website for the new EA game Dante’s Inferno.EA has managed to collaborate with 6 websites to weave a picture into their HTML code. It’s pretty clever and of course it doesn’t hurt the 6 websites traffic, either.The idea is simple, really. You head on over to the website, right click and get the code. We’ll look at the first one here. Go to the Digg homepage, right click and view the page source where you will see a picture embedded in the code along with a website URL, hellisnigh.com and the passcode.Heading on over to the website, you’ll see a prompt for your passcodes, the first of which is excommunicate. There are 5 more. When you have entered all 6 you will be presented with your reward (we’ll keep that bit a secret). Have a look at the site list and passwords below. Check each one out to reveal a different picture!Password No 1: excommunicate @ digg.com Password No 2: scythe @ dailymotion.com Password No 3: grafter @ gamespot.com Password No 4: styx @ ign.com Password No 5: unbaptized @ gamesradar.com Password No 6: alighieri @ wwe.comDante’s inferno is the Video game adaptation of the book Inferno, the first part of Dante Aligheri’s masterpiece The Devine Comedy. The player controls Dante, who is trying to save his other half, Beatrice from Lucifer himself. Dante’s inferno is available from the 9th of February but in the meantime why not enjoy this Super Bowl Trailer. Viral Marketing dante's inferno
5 SHELLS: Viral with Benefits May 27, 2010May 27, 2010One thing you have heard us talk about, over and over again, is word of mouth viral. You have the kinds of The Boondock Saints where the fan reigns supreme, and you have kinds like Paranormal Activity where you just HAVE to know what the hell is going on. Now,… Read More
Watch The Office Employees Talk About The Olympics February 22, 2010February 22, 2010NBC may be getting a lot of flack lately for (amongst other things) their tape delayed coverage of the 2010 Winter Olympics, but they are definitely promoting the heck out of it. Check out their latest cross promotion involving a little paper company after the jump. Read More
Exclusive Interview: Greg Broadmore of Weta Workshop (District 9 Designer) September 15, 2009January 8, 2010When you were watching District 9, what was your favorite part? For some of you it was when Wikus took control of the Exo suit and led Christopher back to his son. For others it may be when Christopher and his son began ascending to the mother ship; personally, my… Read More