Sabre Corp. Updates Site Following Latest Office Episode Alex Gerage, February 5, 2010February 5, 2010 A new era on The Office began last night. The Scranton, PA crew got their first dose of their new bosses, printer company Sabre Corp. Just as Michael Scott and the rest of the office seem to be adjusting to their new surroundings, fans of the show can also evaluate new management. That’s because the Sabre Corp website, which went live last week, has been updated with additional information. There are some notable updates to the site that may actually appear familiar to those who viewed last night’s episode. Visitors can watch the same hilarious welcoming video starring Christian Slater, or browse the company’s array of printers, scanners, and fax machines. Also, the site’s email address, info@sabrecorp.com, is posted all over the “Contact Us” page. I wonder how responsive they would be to some emails. Although the site may appear pretty tame, I like that all of the updates can be connected to something that occurred on the show last night. I honestly have no idea how much The Office has left in its comedic tank, but the viral sites have remained stellar, and if the show can find consistent footing again, there is a lot of future potential. Stay tuned for further updates to this new viral, and let us know how you feel about the show’s new storyline in the comments section below. Check out The Office every Thursday at 9/8c on NBC. Viral Marketing NBCSabreThe Office
Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters June 25, 2011We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some… Read More
Exclusive In-Depth Interview With The Creator of “The Sleepy Skunk” August 30, 2011August 30, 2011Have you ever wanted to tell Hollywood that their ideas stink? Or maybe you even have a better idea for a movie than the trash that gets greenlit? What if there was a website that could let you express all of that? Louis Plamondon and programmer Tim Ginn created just… Read More
Billboard for “The Dark Knight Rises” Will Blow You Away June 23, 2012You might not think of billboards as being an innovative piece of marketing, but when it’s done right, it demands attention. Case in point, a billboard in Hollywood for The Dark Knight Rises that utilizes all three dimensions. Check out an image, courtesy of /Film, after the jump. Read More