Sabre Corp. Updates Site Following Latest Office Episode Alex Gerage, February 5, 2010February 5, 2010 A new era on The Office began last night. The Scranton, PA crew got their first dose of their new bosses, printer company Sabre Corp. Just as Michael Scott and the rest of the office seem to be adjusting to their new surroundings, fans of the show can also evaluate new management. That’s because the Sabre Corp website, which went live last week, has been updated with additional information. There are some notable updates to the site that may actually appear familiar to those who viewed last night’s episode. Visitors can watch the same hilarious welcoming video starring Christian Slater, or browse the company’s array of printers, scanners, and fax machines. Also, the site’s email address, info@sabrecorp.com, is posted all over the “Contact Us” page. I wonder how responsive they would be to some emails. Although the site may appear pretty tame, I like that all of the updates can be connected to something that occurred on the show last night. I honestly have no idea how much The Office has left in its comedic tank, but the viral sites have remained stellar, and if the show can find consistent footing again, there is a lot of future potential. Stay tuned for further updates to this new viral, and let us know how you feel about the show’s new storyline in the comments section below. Check out The Office every Thursday at 9/8c on NBC. Viral Marketing NBCSabreThe Office
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How To Ruin A Viral (Part 2): Mess Up June 3, 2009July 18, 2010District 9 has a very versatile viral campaign encompassing two opposing forces, four websites, and the social networking world. Despite all this, many have complained about the viral not living up to its potential. Sure, all the pieces are in place, but Sony isn’t playing the game correctly. For instance, they went… Read More
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