Sabre Corp. Updates Site Following Latest Office Episode Alex Gerage, February 5, 2010February 5, 2010 A new era on The Office began last night. The Scranton, PA crew got their first dose of their new bosses, printer company Sabre Corp. Just as Michael Scott and the rest of the office seem to be adjusting to their new surroundings, fans of the show can also evaluate new management. That’s because the Sabre Corp website, which went live last week, has been updated with additional information. There are some notable updates to the site that may actually appear familiar to those who viewed last night’s episode. Visitors can watch the same hilarious welcoming video starring Christian Slater, or browse the company’s array of printers, scanners, and fax machines. Also, the site’s email address, info@sabrecorp.com, is posted all over the “Contact Us” page. I wonder how responsive they would be to some emails. Although the site may appear pretty tame, I like that all of the updates can be connected to something that occurred on the show last night. I honestly have no idea how much The Office has left in its comedic tank, but the viral sites have remained stellar, and if the show can find consistent footing again, there is a lot of future potential. Stay tuned for further updates to this new viral, and let us know how you feel about the show’s new storyline in the comments section below. Check out The Office every Thursday at 9/8c on NBC. Viral Marketing NBCSabreThe Office
NBC Round Up: Fan It Initiative, New Shows This Fall, and Parks & Recreation Viral Sites May 14, 2010We’ve gotten a lot of news from NBC in the past couple days, so let’s pull it all together and give you one giant update. The network is launching their social media related “Fan It” incentive program in a few days, they’ve announced their new shows for the Fall 2010… Read More
USA Network Creates Interactive Game Ad for iPad Websites January 29, 2011The iPad is a great platform for innovation, and one thing that really needs innovation is online advertising. USA Network stepped up its game by creating an interactive iPad-only web banner for The New York Times homepage. The ad, created by Glow Interactive, lets the user play a deciphering game… Read More
Iron Man 2 Gets Promoted By Chocolate And Beyond April 4, 2010April 4, 2010Just about everyone loves Hershey’s chocolate and Stark Industries seems to finally understand it’s potential in advertisement. That, or Tony Stark, unlike batman, really likes chocolate. Hershey’s isn’t the only promotion for Iron Man 2 because Stark Industries knows that you need something to drink with your chocolate while watching… Read More