Heavy Rain Viral: Week 2 Report – The Investigation Continues! Steve, February 6, 2010February 6, 2010 As promised, I’m back with a report of Week 2 of Sony’s Heavy Rain “Four Days Challenge” viral. I can now officially say that I’ll be covering the next few weeks of the event as well, so expect updates on this each week until it ends.After the disappointing end to week one (all it led to was a Facebook quiz), we next got an email directing us to an interactive set of youtube videos. After making the right choices to guide a witness to one of the Origami Killer’s killings to safety, players were given a URL leading to a .zip file, which lead them to a new Twitter page. Then on Friday, all players were emailed a new link to visit. After logging in, those on the site had to pick the correct evidence to receive a special reward.The 4 correct pieces of evidence were:• The “Short cigarette” (117b) • The “Origami Bird” • “Coffee shop C” (the one that says “diner”) • “117h” (from the “Tyre Tracks” selection)Their reward for their efforts: a redeemable code for those with a PS3 to download the Heavy Rain Demo a week early (officially, it won’t be on the PS Store until February 11)! The demo (which kicks ass, by the way), gives you control of both private detective Scott Shelby and FBI agent Norman Jayden in two respective levels from the game, and serves as a nice gift for those who don’t want to wait a few more days to get the demo on Thursday.That’s it for this week. For more solutions and help from other viral participants, check out the thread on this topic at Unfiction. See you guys next week!P.S. When you get your demo code, if it doesn’t work on your US PSN account, try it on a UK account (if you already have one; if not, make one, it’s free), and it should work there. Viral Marketing Heavy Rain Four Days Challenge PS3 Sony Week 2 Origami Killer
Proof Foreign Countries Have Better Advertising Than Us: 2012 Subway Ad November 9, 2009November 9, 2009In what is easily one of the coolest print ads I’ve ever seen, Copyranter posted the following picture of a subway ad for the upcoming 2012. I don’t know about you, but I think that’s pretty creative. The subway in question is in Rio de Janeiro, Brazil. (via Slashfilm) Read More
New “Skyline” Viral Video Hits The Streets November 10, 2010With Skyline in theaters this Friday, and already a couple of viral videos under their belt, the special effect team who are bringing you the film, want you to have a better understanding of what they can do. And by they, I mean the special effects team. Not quite sure… Read More
Abraham Lincoln Is Now On Twitter February 11, 2011It’s not often that you see a serious film test out the viral marketing landscape, so this is a nice treat. Lionsgate and Roadside Attractions have started up a special character Twitter account for Robert Redford’s The Conspirator. This isn’t just any character, though; It’s President Abraham Lincoln. Read More