Cloverfield Actor in Super Bowl Commercial Dan Koelsch, February 8, 2010 Cloverfield was an international phenomenon, but it didn’t exactly propel any of its lead actors into instant stardom. You may have seen them in guest spots on TV or in some bad movies (see: Odette Yustman in The Unborn, or rather, don’t see), but otherwise, they have yet to truly capitalize on the film’s success. Fortunately, Michael Stahl-David (Rob) got some spotlight yesterday as over 100 million people got to see his acting skills in a Super Bowl ad for Coca-Cola. Check out the commercial after the jump. Viral Marketing CloverfieldCoca ColaSuper Bowl
“Star Trek Into Darkness” Viral Finally Launches, Only a Chosen Few Can Be The 1701 April 24, 2013April 24, 2013Last December, a link was hidden in the first Star Trek Into Darkness teaser trailer. It lead us to AreYouthe1701.com, to sign up for what many hoped would be a huge campaign centered on the USS Enterprise (1701 is the ship’s registration number), turned out to be a dud. Sitting… Read More
The Man of Steel: Financial Success of Superman [Infographic] June 17, 2013June 17, 2013Warner Bros.’ Man of Steel has made almost $200 million internationally already, and the Superman brand has always been lucrative. Find out just how lucrative in the infographic from Finances Online after the break. Read More
DC Comics Uses Match.com to Promote Superman-Wonder Woman Pairing August 28, 2012The comic book world was shaken briefly last week when Entertainment Weekly’s Shelf Life blog revealed DC Comics’ cover to Justice League #12, which featured Superman and Wonder Woman locking lips in a heroically intimate embrace. Comic fans have speculated the extent of their relationship, which is expected to be… Read More