The Boondock Saints: Viral Made Simple Scott Caldwell, February 9, 2010February 9, 2010 Back in December, I wrote an article discussing the old school word of mouth viral for the film The Boondock Saints, and how it was relying strictly on how bad it’s fans wanted to see the first film in the theaters. No flashy gimmicks. No websites with secret passwords (although I have to admit, I would be a happy man if they went that route). Just flat out wanting those that made the film what it is today to get it back in theaters in a big way. Well, guess what. It worked. Using the latest and most simplest form of marketing, also known as “Demand It”, this film will now be shown in theaters to mark it’s 10th anniversary. And to me, the coolest part is, not only is it one night, but it’s one showing. Something about that just lets the fans know they earned it. No need to glam it up. In addition to the film, those attending will get to view the following (from the sponsor, NCM Fathom) The event will conclude with an exclusive interview with Troy, the cast members and others who were and are part of The Boondock Saints’ decade long journey. In addition to this ten year retrospective, there will be a sneak peek into the mobile games, comics, graphic novels and more that are currently in development. Finally, fans will be treated to special performance clips by The Dirges, Ty Stone and Taylor Duffy whose music is part of the upcoming soundtrack to Boondock Saints II: All Saints Day. Seems like a pretty kick ass thank you from the director/writer, Troy Duffy. And, just as a friendly reminder, The Boondock Saints II: All Saints Day is due on DVD and Blu-Ray on March 9th. But don’t take my word for it. Take it away Troy! Viral Marketing The Boondock Saints
Failed Times Square Car Bomb Linked to South Park? May 3, 2010May 3, 2010 By now you have probably heard about the car bomb found in New York City’s Time Square that failed to detonate correctly due to faulty wiring. While the perpetrators of the terrorist attempt are unknown, there is a surprising connection to South Park. Find out the details after the break. Read More
Save the World From the Aisles of Walmart with The Avengers AR App! April 27, 2012April 27, 2012 Imagine yourself strolling down an aisle at your local Walmart. You’re minding your own business, checking out the sweet HDTVs lining the wall, when all of a sudden, you’re confronted by Loki, the God of Mischief himself! What do you do? You don’t have any superpowers or a robotic suit… Read More
The Galinka Project – Viral Site For ‘Hanna’ April 2, 2011April 2, 2011 With the film’s release just a week away, I wish we noticed this site for Hanna a bit sooner, but who are we to complain. Well, we do that a lot, but that’s not the point. We were sent some information today on a site known as The Galinka Project,… Read More