The Boondock Saints: 10 Year Anniversary Scott Caldwell, December 23, 2009December 23, 2009 They say the best form of viral is word of mouth. Long before money was spent on creating campaigns and websites, the best way to get people to know about your movie was to make a movie that people wanted to know about. A film that people wanted to talk about. A film that people WANTED to tell their friends about. A film that earned the title of a cult classic. 10 years ago, a film did just that: The Boondock Saints. Troy Duffy’s film, about two brothers who need to clean up the streets of Boston in such a righteous way that it’s far from frowned upon, did just that. A film praised (no pun intended) for its action, its comedy, its writing, and its sheer visual greatness, cleaned up the town known as “old viral” and became a film that many know and love. The sequel, where you can read my review here, continues the story in a way that all fans wanted. Just like the word of mouth that made the first film what it was, and helped the second film make it from limited to nationwide viewing, the Saints are looking to get you to talk the talk and get some more word of their spiritual journey out in celebration of a milestone event. Eventful, the same site that helped spread the word for Paranormal Activity, is being used to spread the “gospel” of the MacManus’ brothers in an effort to bring the original film back to the big screen for its ten year anniversary. Those of you unfamiliar with Eventful, it’s simple. Give them the zip code you are in, that counts as a demand/request, and then, the word of mouth kicks in when you tell your friends. It’s simple. So there you have it. If you want to see a great film, then see The Boondock Saints. If you want to see a great film on the big screen, then get your rope, because you never know when you’ll need it, and click the link below and start demanding! Click here to spread the word And, to follow tradition of of the viral we follow, here’s some lessons straight from the Saints themselves. Viral Marketing The Boondock Saints
Comic-Con QR Code Reveals Behind the Scenes Footage and Special Message From I Am Number Four July 26, 2010QR barcodes are all the rage now, as they are simple and easy ways to distributed coded information, especially since smart phones can usually download reading apps. ARG designers used these for several purposes during Comic-Con this year, including for the 2nd Mass viral. One of the things given away… Read More
2013 in Movies: How They Really Stack Up (Infographic) January 1, 2014How do the movies of 2013 really stack up? Join MusicMagpie as they explore the big screen hits and misses from the past year, including a closer look at the highest grossing films compared to the highest production budgets, the highest paid actors and actresses of 2013, and the movies… Read More
“Dumb And Dumber To” Poke Fun At “Lucy” Poster August 15, 2014August 15, 2014The tagline for Luc Besson‘s Lucy is “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” Now we’ve seen plenty of films explore the use of a character’s full potential. All of them had pretty interesting viral marketing campaigns, but what if a… Read More
I love these movies! So glad they have kept a solid fan base, or I might never have been introduced. Yeah for the hot bros!
Dumb idea. I’d rather Boondock Saints 2 be extended to more cities for the fans who didn’t get to see it. Some people don’t even know there is a 2.
Well Brian… if you really were a BDS fan you would have realized that they have been wanting to make a second one for 10 years and that at least last summer is when Troy put out the release date.