Tron Legacy Viral Adds Countdown to New Trailer? Corey, February 15, 2010August 17, 2010 Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity to do the viral for the upcoming Disney film, starting out with tokens to an actual arcade called Flynn’s Arcade, where we later found out about the site Flynn Lives. Earlier today ComingSoon reported that the Flynn Lives group sent one if his readers a box containing a rather odd star. Find out more after the jump. On the box was “/zerohour”, which after some digging, leads to the website flynnlives.com/zerohour and a rather odd retro video game when you finally get to the website. Apparently the stars (similar to the one in the box) are part of a code that is a countdown to “zero hour”. Zero hour falls on February 24th, 2010. But what does zero hour mean? Many bloggers believe that zero hour is when we will get the new trailer for Tron Legacy. What do you think? Viral Marketing 42 EntertainmentTronTron Legacy
Video Game Viral Round-Up: Splinter Cell Campaign; Bad Company 2 and Sony Mock Rivals March 18, 2010March 18, 2010We don’t usually cover video games, but there have been a bunch of viral updates on some big name games, as well Sony’s new Move technology. Find out more after the jump about the Splinter Cell viral campaign, Bad Company 2 taking a shot at Modern Warfare 2, and Sony… Read More
“Wonder Twins” Movie Poster Mystery Solved January 17, 2014Back in November, a poster featuring artwork for a possible Wonder Twins movie showed up at Midtown Comics in New York City. At the time, we thought it was one of two things: a hoax or viral marketing for Entourage The Movie. Of course being a site that covers viral… Read More
ARGs & Campaigns Cloverfield 2: What We Know & Viral Marketing Campaign (Slusho!) January 8, 2024September 23, 2024Paramount has has confirmed that the fourth installment in the Cloverfield film franchise will be a direct sequel to the 2008 found-footage film. The origin story of this website is deeply rooted in the 2008 cult classic found-footage monster movie Cloverfield. One year after the movie’s release on 1-18-08, this… Read More