Tron Legacy Viral Adds Countdown to New Trailer? Corey, February 15, 2010August 17, 2010 Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity to do the viral for the upcoming Disney film, starting out with tokens to an actual arcade called Flynn’s Arcade, where we later found out about the site Flynn Lives. Earlier today ComingSoon reported that the Flynn Lives group sent one if his readers a box containing a rather odd star. Find out more after the jump. On the box was “/zerohour”, which after some digging, leads to the website flynnlives.com/zerohour and a rather odd retro video game when you finally get to the website. Apparently the stars (similar to the one in the box) are part of a code that is a countdown to “zero hour”. Zero hour falls on February 24th, 2010. But what does zero hour mean? Many bloggers believe that zero hour is when we will get the new trailer for Tron Legacy. What do you think? Viral Marketing 42 EntertainmentTronTron Legacy
Sort of Funny MacGruber Viral Video January 30, 2010January 30, 2010There is a mildly funny viral video floating around about the backstage antics happening on the MacGruber set. Honestly, I never even found the MacGruber skits on SNL to be all that funny, and this little short basically has nothing to with the movie what-so-ever, but why should my opinions… Read More
Social Networks “The Wolverine” Finds New Way To Release First Footage Of The Film March 26, 2013March 26, 2013Yesterday, the director of Marvel’s The Wolverine tweeted a six-second teaser via Twitter’s new video platform, Vine. Check out the teaser and find out why this breaks new ground with movie marketing after the break. Read More
“The Signal” Trailer March 19, 2014If you thought you were agitated when the viral campaign for The Signal was launched, you are going to be even more agitated with its trailer. Not in a sense that you won’t see the movie, but the mystery surrounding both the film and viral campaign certainly has its intriguing… Read More