Tron Legacy Viral Adds Countdown to New Trailer? Corey, February 15, 2010August 17, 2010 Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity to do the viral for the upcoming Disney film, starting out with tokens to an actual arcade called Flynn’s Arcade, where we later found out about the site Flynn Lives. Earlier today ComingSoon reported that the Flynn Lives group sent one if his readers a box containing a rather odd star. Find out more after the jump. On the box was “/zerohour”, which after some digging, leads to the website flynnlives.com/zerohour and a rather odd retro video game when you finally get to the website. Apparently the stars (similar to the one in the box) are part of a code that is a countdown to “zero hour”. Zero hour falls on February 24th, 2010. But what does zero hour mean? Many bloggers believe that zero hour is when we will get the new trailer for Tron Legacy. What do you think? Viral Marketing 42 EntertainmentTronTron Legacy
Viral Projections For “The Amazing Spider-Man” Lead To Screening Event! January 27, 2012March 21, 2012We’re still about 6 months away from seeing Spider-Man swing back onto the big screen and it has been a while since we were all wowed by that teaser trailer back in July. Now it seems an international viral campaign has begun that will let you see some footage early…. Read More
Sherlockology Countdown Ends Early; “Sherlock” Series 3 Teaser Released Online August 2, 2013August 2, 2013This week, we’ve been covering a mysterious countdown run by Sherlock fan site Sherlockology which, in the sense of a traditional countdown, would have ended tomorrow some time. However, the countdown ended today, after the site posted another image, with a time rather than the number 1. Sherlockology has come… Read More
D23 & Jim Hill Investigate Brad Bird’s Tomorrowland Conspiracy February 8, 2013Formerly known as 1952, Brad Bird’s Tomorrowland is up an running and getting ready for production as it’s set for a December 2014 release. The film is ripe for viral potential as the 1952 mystery box that inspired the Damon Lindelof screenplay is stacked with vintage Disney paraphernalia and other… Read More