Tron Legacy Viral Adds Countdown to New Trailer? Corey, February 15, 2010August 17, 2010 Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity to do the viral for the upcoming Disney film, starting out with tokens to an actual arcade called Flynn’s Arcade, where we later found out about the site Flynn Lives. Earlier today ComingSoon reported that the Flynn Lives group sent one if his readers a box containing a rather odd star. Find out more after the jump. On the box was “/zerohour”, which after some digging, leads to the website flynnlives.com/zerohour and a rather odd retro video game when you finally get to the website. Apparently the stars (similar to the one in the box) are part of a code that is a countdown to “zero hour”. Zero hour falls on February 24th, 2010. But what does zero hour mean? Many bloggers believe that zero hour is when we will get the new trailer for Tron Legacy. What do you think? Viral Marketing 42 EntertainmentTronTron Legacy
Contest: Win Roxio Creator 11 and Two AMC Tickets to “TRON: Legacy”! December 2, 2010December 11, 2010So, you want to see TRON: Legacy when it opens on December 17th, but don’t want to spend empty your wallet in the process. What’s a fanboy to do? Fortunately, we have an answer thanks to Roxio. Hit the jump for details on how to enter our contest that will… Read More
“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures August 11, 2014August 11, 2014In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film. To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.”… Read More
The Vulture Makes Front Page News On “The Amazing Spider-Man 2” Viral Site April 4, 2014April 4, 2014The lack of interesting news on The Amazing Spider-Man 2 viral site wasn’t even worth mentioning. Though it appeared just to be trolling, the site was a nice way to bridge the gap between Marc Webb’s superhero sequel and the first film. Second and third-tier character appeared on the site… Read More