Tron Legacy Viral Adds Countdown to New Trailer? Corey, February 15, 2010August 17, 2010 Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity to do the viral for the upcoming Disney film, starting out with tokens to an actual arcade called Flynn’s Arcade, where we later found out about the site Flynn Lives. Earlier today ComingSoon reported that the Flynn Lives group sent one if his readers a box containing a rather odd star. Find out more after the jump. On the box was “/zerohour”, which after some digging, leads to the website flynnlives.com/zerohour and a rather odd retro video game when you finally get to the website. Apparently the stars (similar to the one in the box) are part of a code that is a countdown to “zero hour”. Zero hour falls on February 24th, 2010. But what does zero hour mean? Many bloggers believe that zero hour is when we will get the new trailer for Tron Legacy. What do you think? Viral Marketing 42 EntertainmentTronTron Legacy
Featured App: Smash Yourself On Facebook With NBCs “Smash” App January 30, 2012January 30, 2012The new NBC series “Smash” has garnered quite the buzz, earning itself the ‘most exciting new series’ prize by the Critics Choice Television Awards. To keep the promotion train chugging, NBC has released a new Facebook-based app that puts you on the front page of every mans favorite publication: Playbill… Read More
Viral Video: T.J. Miller Auditions for Yogi Bear April 3, 2010Although we’ve known about the Yogi Bear live action movie since 2008, this week we got our first images of what the CGI lead bears might look like. But what if the Warner Bros. film used real bears? Cloverfield’s T.J. Miller has a comical audition tape, originally posted last October,… Read More
Viral Marketing What Would The Overlook Hotel In “The Shining” Actually Cost? September 26, 2013Have you ever wondered what the Overlook Hotel in Stephen King’s The Shining might actually cost, if it were ever on the market? With the recent release of King’s sequel novel to The Shining called Doctor Sleep, the Movoto Real Estate Blog thought it might be interesting to do a… Read More