Tron Legacy Viral Adds Countdown to New Trailer? Corey, February 15, 2010August 17, 2010 Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity to do the viral for the upcoming Disney film, starting out with tokens to an actual arcade called Flynn’s Arcade, where we later found out about the site Flynn Lives. Earlier today ComingSoon reported that the Flynn Lives group sent one if his readers a box containing a rather odd star. Find out more after the jump. On the box was “/zerohour”, which after some digging, leads to the website flynnlives.com/zerohour and a rather odd retro video game when you finally get to the website. Apparently the stars (similar to the one in the box) are part of a code that is a countdown to “zero hour”. Zero hour falls on February 24th, 2010. But what does zero hour mean? Many bloggers believe that zero hour is when we will get the new trailer for Tron Legacy. What do you think? Viral Marketing 42 EntertainmentTronTron Legacy
Viral Video: “Stand By Me” by The Muppets April 2, 2010While a new Muppet movie is in the works and other Muppet projects are trying to get off the ground, Muppets Studio has been busy churning out charming and hilarious viral videos over the past few months. However, the latest, featuring Big Mean Carl singing the classic song “Stand By… Read More
Are Holograms the New Augmented Reality? December 29, 2009We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we… Read More
A Non-Trekkie’s Guide to the new Star Trek April 7, 2009March 23, 2010“Space: The Final Frontier.” Whether you’re a fan of the Star Trek franchise or not, you’ve probably heard these timeless words. And ‘franchise’ is the right word. With seven television shows, ten movies, and countless novels (not to mention all the merchandising), Star Trek has been a dominating force in… Read More