Tron Legacy Viral Adds Countdown to New Trailer? Corey, February 15, 2010August 17, 2010 Way back at San Diego Comic-Con 2009, Disney Pictures released the beginning of their viral campaign for the much anticipated Tron Legacy, the sequel to the 1982 sci-fi action adventure film starring Jeff Bridges. 42 Entertainment, the same people behind The Dark Knight‘s amazing viral campaign, were given the opportunity to do the viral for the upcoming Disney film, starting out with tokens to an actual arcade called Flynn’s Arcade, where we later found out about the site Flynn Lives. Earlier today ComingSoon reported that the Flynn Lives group sent one if his readers a box containing a rather odd star. Find out more after the jump. On the box was “/zerohour”, which after some digging, leads to the website flynnlives.com/zerohour and a rather odd retro video game when you finally get to the website. Apparently the stars (similar to the one in the box) are part of a code that is a countdown to “zero hour”. Zero hour falls on February 24th, 2010. But what does zero hour mean? Many bloggers believe that zero hour is when we will get the new trailer for Tron Legacy. What do you think? Viral Marketing 42 EntertainmentTronTron Legacy
Comic-Con News Round-Up 3: “Iron Man 3”, A&E’s “Coma”, “Doctor Who”, “Star Trek”, and More! July 9, 2012In the days and weeks leading up to San Diego Comic-Con, we the press get bombarded with emails with press releases about events, panels, and other happenings in and around the convention. We’ve rounded up some of the more interesting ones twice before (here and here), and we are going… Read More
Tron Legacy Sequel Already In Production April 7, 2010June 6, 2010A lot of people are excited for Tron Legacy to come out in December, especially with the intricate viral campaign that is already going on. Both fans of the original Tron and new fans introduced to the film via the Internet or DVD are anticipating the movie’s release. We are… Read More
Three New “Hunger Games” Viral Motion Posters February 11, 2012February 11, 2012We are a little under two months away from the release of the highly anticipated adaptation of The Hunger Games. We’ve been extensively covering the viral for this from top to bottom, making sure nothing was missed, and now we’ve got some very new updates to The Hunger Games Viral…. Read More