Pre-Roll Ads May Affect Viral Videos Alex Gerage, February 20, 2010 If you are one of many who find the 15 second pre-roll advertisements placed before online videos increasingly annoying, chances are you’re about to get a little more peeved. Jim Louderback at Advertising Age has an informative assessment on the bottom line success of pre-roll ads, and why this traditional advertising tactic has made a seamless transition to new media. Find out more after the jump. Louderback’s article does a good job explaining why the pre-roll is, in many ways, becoming a new standard in online advertising. Recent trends have shown pre-rolls are not only enjoying an increased presence preceding online video like TV shows, but the media has also infiltrated major online gaming websites. Furthermore, Louderback’s most important analysis comes when he discusses the implications of the pre-roll trend on viral videos:“Unfortunately, I’m afraid they also depress video sharing and snacking — which is ultimately how a video goes viral, and how new creators build audiences. We’ll soon find out whether this is true, because it appears that YouTube will put pre-rolls on many of their more popular producers as well, including the ones that benefit most from virality.” I agree with his assessment that pre-rolls might negatively impact the future of viral videos. Are people going to be willing to wait an additional 15 seconds to watch a 10 second YouTube clip? As minimal as it sounds, I don’t think so. At least not at the rate videos are currently consumed. The focus then will be placed back on content creators to convey a message that communicates their video as being so vital to watch, it is worth waiting through advertisements. How do you feel about the impending expansion of pre-roll ads? Will they affect your online video consumption habits? Voice your opinions in the comments section below. Viral Marketing YouTube
Rumor: What Does “Batman Vs. Superman” Delay Mean For Its Viral Marketing Campaign? January 20, 2014January 21, 2014Following last week’s announcement that the Man of Steel sequel will be delayed until May 6, 2016, a myriad of rumors have emerged explaining why the film was pushed back. Thinking beyond how injured Ben Affleck may be, or the true state of the film’s script, a new report has… Read More
Due Date Dash Campaign February 22, 2011March 2, 2011Today is the home release date of Warner Bros.’ road trip comedy Due Date, and we’ve partnered with them to bring you the Due Date Dash Campaign that could win you a digital copy of the film along with Due Date swag. All you have to do if figure out… Read More
Director Starts Independent Viral for “Robot & Frank” on Tumblr August 10, 2012August 10, 2012Here at MovieViral we are usually writing about viral campaigns for big budget films that are run by studios or outsourced to firms like 42 Entertainment. Well, when you make and independent film, your budget is usually very small, so there isn’t a lot of money to market your film… Read More