Iamamiwhoami Viral Possibly Solved Thanks to New Video Dan Koelsch, March 16, 2010 We’ve been trying to keep you all updated on the disturbing viral campaign known as “Iamamiwhoami” that seems to be a for a musician, and now we have a new development that may answer at least some of the questions we have. After a new video posted this weekend gave us a closer look at the “star” of the videos, there has been some speculation as to know is behind it. Find out who after the jump. The videos started out as just highly-stylized scenes in nature that would make Tim Burton squirm in awkwardness: Hands coming out of nowhere, eery sounds, warping images, the works. The sixth video in the series, released earlier this month, finally gave us a look at a central character, a blond woman covered in black paint and digitally altered to show huge eyes. Several factors, including a creepy package sent to MTV music HQ has lead the theorists to believe a singer, band, or group is behind this, though guesses at who it is have gone nowhere. On Sunday, the seventh video was released on the Iamamiwhoami YouTube channel, and it features (presumably) the same woman for most of it. This video in particular has more of a music video vibe to it, and again the woman’s identity is obscured thanks this time to something that looks like a combination of masking tape and latex. Check it out below. Like all the videos, this again has only a link in the description, which again leads to a complete random video. This time however, there is not a coded number sequence for the title, just the letter “B”. Of course, with the video showing the woman a lot more, there has been more speculation as to her identity. The leading suspect this time is Swedish singer Jonna Lee. MTV lays out a decent case for Lee being the leading woman in the video series, despite her reps denying her involvement. Click on her picture below to see if you can find the resemblance. Her latest single and music video for the song “Something So Quiet” have sort of a similar vibe to the viral videos, but it’s kind of stretching it. She is, however, working on a new album, and her music label Razzia isn’t commenting. So, what do you think? Is Jonna Lee behind all of this? Viral Marketing IamamiwhoamiJonna LeeMusicMusic Video
The Amazing Spider-Man: More Viral Findings Lead to Sketches of Web Slingers April 26, 2012April 26, 2012This week the viral campaign for The Amazing Spider-Man got back on track with an update from “Mark of the Spider-Man” and a new website. We knew that there was more to what we found, and we were right. Details after the jump. Read More
How To Turn a Regular Ad Viral: 11 Creative Billboards November 24, 2009November 23, 2009It’s hard to get your brand recognized nowadays with all the advertising noise out in the world, the Internet, and TV. Thus, you need to find a way to separate yourself from the bunch. ARGs and viral campaigns are one way to do that, but you can do it on… Read More
Viral Video: “The Walking Dead” Is Mostly CGI April 18, 2011We’ve shown you in the past how television uses a lot more computer graphics and green screens than you’d expect to bring the show’s world to life, but you might be surprised by how digital the world of AMC’s The Walking Dead is. Even the flies were CGI! After the… Read More