Breaking Bad: Loaded With Viral! Scott Caldwell, March 19, 2010April 7, 2010 The critically acclaimed show, Breaking Bad, is just about to enter it’s third season in a couple of days on the AMC network, and the series is filled with all types of viral marketing, it’s been keeping me busy, and hopefully I don’t leave anything out. The show is centered around Walter White, played by Bryan Cranston (Malcolm in the Middle) a science teacher with terminal cancer who turns to the crystal meth drug trade in order to make his family financially secure well after his passing. Save Walter White – A site created by Walter’s son dedicated to raising awareness and donations to help pay for the medical bills to try and save his father. The donation link actually goes to the National Cancer Coalition so it’s a link with more than the purpose of promotion. Saul Goodman – Attorney at Law – Saul is Walter’s attorney, and if you peruse the site, you will see he handles a wide variety of cases, including testimonials from people like Badger, who happens to be Walter’s dealer. In addition to getting YOU, what YOU deserve, he’s also a snazzy dresser. Hank’s Blog – Hank Schrader is Walter’s brother-in-law, who also happens to be a DEA agent who notices there’s a new and improved king pin in town. Will he realize he already knows who it is? Read the blog and find out if and when he’s getting closer. Marie’s Blog – Marie is Hank’s shop lifting addicted wife, who also feels the need to speak her mind. There is also an iPhone app that keeps you up to date on both above mentioned blogs, as well videos and information on the show itself. So not only does the show keep you involved, but there is also the campaign side that may help those not knowing of the show’s premise to get themselves watching.Have you seen the show? Quite a few characters on the list. Who’s your favorite? Tell us your thoughts below. Viral Marketing Breaking Bad
Warner Brothers Introduces Movies As Apps February 16, 2011In what may be the new killer app for the Apple iPad, Warner Brothers has deviced a clever way to distribute their home film releases in a way that is similar to DVDs but designed for the new digital world. They are starting off with releases of The Dark Knight… Read More
Awesome New Posters For Repo Men February 25, 2010February 25, 2010I’ve honestly stared at my keyboard for about 10 minutes contemplating how I add to this. It’s been difficult but I’ve got there. You’ve seen the two new posters revealed earlier this week, but our friends at Horror Squad, Movie Fone, Cinematical and Sci-fi Squad have each debuted a new… Read More
Character Posters for “The Great Gatsby” Released on Facebook In Preparation for New Trailer April 3, 2013We are just a mere 4 weeks away from the release of director Baz Luhrmann’s adaptation of the 1925 F. Scott Fitzgerald novel The Great Gatsby starring Leonardo Di Caprio, Carrey Mulligan and Tobey Maguire. Leading up to the new trailer being released tomorrow, Warner Bros. has rolled out some… Read More
Seasons one and two were strategic to season 3 – get caught up here http://amc.ctnhd.com/breakingbad mag with videos