Exclusive: “What’s In The Box?” Director Confirms Feature Film Still Happening Kris, April 4, 2010 About one year ago a mysterious short film called “What’s In the Box?” by Tim Smit was posted on YouTube that impressed millions with it’s convincing (but unofficial) connection to LOST, Half Life, Portal, and Samsung, along with great VFX mystery and action. It lead to a complex fan-made viral and, with the creator getting contacted by 20th Century Fox, supposedly sparked a feature film adaption based on the short movie and assumptions that the viral connected to said film. After days, weeks, and even months, there was no more news on this feature film adaption, and it was for the most part forgotten, until now. Find out why after the jump. First off, if you haven’t watched the short film already, then I cannot recommend it enough. Here it is below at a lengthy but awesome 9 minutes. The sound effects and voices are from the Half Life universe, the music is from the LOST soundtrack by Michael Giacchino, and all of the phones are from Samsung. This mix of references turned out to be convincing yet completely unofficial. A 20th Century Fox representative got interested and contacted the creator, who happens to be Dutch. Here’s an interview with Smit talking all about it. There was a lot of hype and rave for a short time but then we heard nothing. There was no more talk about the feature film since. Well, I thought it was time to start digging again when Smit recently uploaded a music video he did, seen below. Smit is still doing amazing videos, so I contacted him and asked him (in both English and Dutch) if he’s still working on the feature film. He replied “I can only say we are in full gear making this into a feature! Although the wait is not yet over!” So, it’s confirmed that this feature film is still in the works. If and when more progress is shown, we’ll start following the viral more closely. It will take some more waiting and patience (come to think of it he’d make a great Valve employee), so in the meantime you can catch up on the full viral at Wikibruce. Here’s the most recent clip in relation to the “What’s In The Box?” viral and movie. It’s only 30 seconds long but exciting nonetheless. We’ll let you know as soon as we find out more. This feature film will surely answer questions, but from what we have already, what do you think is in The Box? Any theories are welcome in the comments. News Viral Marketing Tim SmitWhat's In The Box?
Iron Man 2 Viral: CordCo Website and Fire Extinguisher April 16, 2010April 16, 2010 Iron Man 2 kicks off May 7th and over the past month Paramount released a small viral campaign for the film. Stark Industries has released a website for their world famous event Stark Expo, which hasn’t happened since 1974. Over the past few weeks, Stark Industries has opened up various… Read More
Cars Gone Viral February 13, 2010February 13, 2010 What happens when you can’t show something in a commercial, even though you know your customers do exactly this, because it’s illegal? Don’t make a commercial…..make a film! That’s exactly what BMW did with it’s great series of shorts for its line of cars in order to show just how… Read More
Viral Video Round Up: Monopoly, Archer, Bear Grylls, Prom, Almighty Thor, and Little Thor April 21, 2011 The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More