Create An Avatar In Public With Morphing Stations Dan Koelsch, April 17, 2010April 17, 2010 A few months ago, we reported on a website that you could use to make a digital representation of yourself as a Na’vi from Avatar. With the film’s premise being that humans can use Na’vi avatars, it’s natural to want to see what you would look like if you had your own avatar. With that in mind, 20th Century Fox Home Entertainment has taken the tech to the streets of Los Angeles. Yesterday at The Grove, an outdoor shopping hub of Los Angeles, three morphing stations were installed. Similar to the website, you can create your own blue Pandoran avatar, this time using a touch screen and a photo it takes of you. The machines are designed and made by Inwindow Outdoor, who are known for their innovative advertising. Like what you see? You can email yourself the video on your transformation. Pretty cool. It’s unclear how long they will stay at The Grove, but plans are in place to have the stations in Pasadena near the end of the month. This is of course to promote the film’s April 22nd release, which is (as planned) on the 40th anniversary of Earth Day. Source: Wired.com via Jason Croddy Viral Marketing AvatarEarth DayJames CameronMorphing Stations
Tron Legacy Trailer to Premiere Online Next Week March 5, 2010March 5, 2010 In what’s becoming our daily Tron Legacy update, MTV has confirmed that the much anticipated first trailer (not including test footage from last year) to the film will be debuting online next week. Many thought it would be this week, thanks in part to four images from the trailer being… Read More
Iamamiwhoami Viral: Package Sent to MTV March 6, 2010 I am very thankful to have a name to call this new viral other than “disturbing anonymous viral video collection”, or something of the sort. As we reported earlier in the week, a series of, you guessed it, disturbing videos have been posted to the YouTube account “Iamamiwhoami”. The very… Read More
Exclusive: “Find Me Event” asks your help to stop the Architect September 16, 2011October 12, 2011 A mystery is gearing up this October, and you could be the one person smart enough to crack it. The Architect needs tools, are you in? More after the jump. Read More
The Morphing station are scheduled to be up through the middle of May. I’ve been a couple of times since it went up and it’s AWESOME!