The Time Has Come: Avatarize Yourself Alex Gerage, January 7, 2010November 16, 2010 As if Happy Meals weren’t enough, McDonald’s is now offering the chance for internet users to “avatarize” themselves. Simply upload a picture from your computer or Facebook page, follow a few steps in the program, and you’ll see what you’d look like if you were blue and lived on Pandora. The program is very much like the “Zombify Yourself” promotion that was released in October to promote Zombieland. I suggest giving it a shot, especially if you enjoyed Avatar. You can check out mine below. Normally, I would argue that this viral is a little late to the party. After all, Avatar has been out for almost four weeks. But as we’ve seen, Avatar is no ordinary film. It seems poised to become one of the biggest films of all time, and has positioned itself to be a major player during awards season. In other words, Avatar is still very much in the cultural consciousness, so promotions like these are likely to remain relevant. Did you avatarize yourself? Link to your picture in the comments section! Viral Marketing AvatarMcDonalds
“Muppets Most Wanted” Posters Satirize “Skyfall” and “Face/Off”; New Adele Dazeem TV Spot March 8, 2014March 8, 2014Muppets have always had a brand of comedy that is self-aware and very relatible. They are never one to shy away from making fun of themselves or pop culture itself. And in these four new spy mashup posters that are promoting the upcoming Muppets Most Wanted, they are doing just… Read More
Social Networks “Wish I Was Here” Makes Personalized Trailer For Each Kickstarter Backer May 19, 2014May 19, 2014I’m not ashamed to say that I contributed to Zach Braff‘s Kickstarter campaign for his new film, Wish I Was Here. I loved his directorial debut Garden State and I was interested in seeing what he would create in his follow-up and companion piece to his earlier film. For those… Read More
“The Last Stand” Asks You “What Would Arnold Say?” December 23, 2012April 15, 2015Briefly: Arnold Schwarzenegger’s next film The Last Stand is a classic action story with Arnold as a sheriff of a border town who has to stop bank robbers from getting into Mexico. The film’s Facebook page has an image caption contest, called “What Would Arnold Say?”, where you could win… Read More