MacGruber iPhone App and Viral Site Dan Koelsch, April 24, 2010 NBC’s Saturday Night Live has had trouble converting their popular recurring skits into quality (and profitable) films. You could even argue that Wayne’s World was their only true success story, and may be the only reason they kept trying. This summer, the producers of the show are trying to break that trend with MacGruber, an action comedy starring Will Forte. To help promote the movie, NBC Universal has created an iPhone app and a MacGruber Training Academy website. Details after the jump. The free iPhone/iPod Touch/iPad app (they really need a cohesive name for those) has more features than some other movie-promoting apps. This app features a game (Bomb Defuser Challenge), a mullet-making photo tool, a soundboard with lines from the film, some ringtones, all the regular stuff you’d expect like a trailer and photos. You can download the app here. The MacGruber Training Academy is a pretty cool viral site. While the style and funny lines from Forte are cool, it’s the games that make it worth the trip. They are actually rather fun and definitely give you a good sense of the film. There’s a shooting game, another bomb defusing game, and even one where you can hit Val Kilmer over the head with celery! All in all, while the mobile and viral marketing don’t get us deeper into the story of MacGruber, it’s not really necessary, and we definitely get a feel for the film’s setting and tone. Plus, they are actually fun, which isn’t always the case. MacGruber opens May 21st. Viral Marketing iPhoneMacGruberNBCSaturday Night Live
Interactive Map For “Battle: Los Angeles” Has Hidden Sounds December 1, 2010January 19, 2011 With the official launch of the Battle: Los Angeles teaser site, comes a new interactive map that offers up different types of media, all based on current, and previous attacks, throughout the world. Take a look to see the obvious, but keep reading to find out the not so obvious… Read More
Steig Larrson’s “Millenium Trilogy” to Become Graphic Novel Series October 17, 2011 International phenomenon and best-selling book series, The Millennium Trilogy is being adapted into a series of graphic novels by DC Entertainment’s imprint, Vertigo. The company will work with Steig Larrson’s (author of the Millennium Trilogy) estate and Hedlund Literary Agency to adapt the books. Find out more after the jump. Read More
The Viral That Became More October 10, 2009October 10, 2009 (Editor’s Note: This article is written by guest writer Kristopher Stoltz, a member of our forum) If you’re a fan of Virals, then there’s 3 viral campaigns you should know and respect: 1. Blair Witch viral 2. The Dark Knight viral 3. LonelyGirl15 viral Confused on the last one? Never… Read More