The Onion Explains The Reason For All The Iron Man 2 Hype Alex Gerage, April 24, 2010 The Onion News Network has discovered the source for all that Iron Man 2 internet buzz. No, it’s not the introduction to War Machine, or the promise of another excellent performance by Robert Downey Jr. In actuality, it’s speculation that Gwyneth Paltrow’s character will get punched in the face sometime during the film, and it has set movie websites into a tizzy. Check out their report after the jump.Apparently there is a lot of pent up hostility towards Gwyneth Paltrow, and The Onion is using that as inspiration for this spoof video. They manage to incorporate the official Iron Man 2 website, Ain’t It Cool News, and Goop.com, which is Paltrow’s own lifestyle website into the story. Check it out below:'Iron Man 2' Buzz Heats Up Over Rumors Gwyneth Paltrow Gets Punched In FaceWhat makes the ONN news spoofs so effective is how realistic the clips look. The graphics and bombastic preshow music are mirror images of what Fox News, CNN, and MSNBC do on a daily basis. While there are some great YouTube videos out there made by individuals and their webcams, the quality of videos like these ground the satire in reality, which makes it even more humorous. Dan mentioned last month that The Onion will have two cable shows premiere on Comedy Central and the Independent Film Channel later this year. I couldn’t be more excited to watch them if the product will look like this.Does the thought of Gwyneth Paltrow getting hit in the face make you more excited to see Iron Man 2? Share your thoughts below. Viral Marketing Iron Man 2The Onion
12 Days of Viral – DAY SEVEN December 19, 2009December 19, 2009On the seventh day of viral, my movie gave to me….. Facebook interaction. I am picking three films to discuss on this day, because those three films use Facebook in such an interesting way. The most common thing to do nowadays is to post the exact thing, on all forms… Read More
Viral Trends: Advertising Age’s “Next Five Years” of Marketing October 11, 2012There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and… Read More
2012: Philadelphia Drop Results October 31, 2009November 1, 2009Update: Check out the Unfiction forums for the new images. Again, more schematics, though one shows there are at least nine different arks, which is interesting. * * * * * * * * * * * * * * * * * * * * * * * *… Read More
This is a horrible mix-up. Favroe said about Paltrow, “Look at that face… She’s a knock-out!” and someone ran with that statement and took it to mean that someone’s going to hit her in the face. Fact check, people! 😉