Iron Man 2: Blog Gets Hold of Stark Industries Safe Dan Koelsch, April 29, 2010April 29, 2010 ComicBookMovie.com got a nice little present in the mail from Stark Industries: A microwave-sized combination safe. What is this all about, and what does it have to do with candy? Learn more after the break. Iron Man 2 has a lot of promotional partners, and one of them is Reese’s (part of the Hershey family). The Reese’s Iron Man 2 page plays along with the idea that the candy corp will be one of the exhibitors at the Stark Expo. They also have a few things on the site like a contest and simple movie-making activity. What’s more interesting is that ComicBookMovie.com supposedly has a mole in “Team Peanut Butter”, and was able to get a safe that “may contain the secrets behind Stark’s groundbreaking technology”. Unfortunately, he doesn’t have the code to get into it. The site is looking for help to find the code, and one clue they got was that Twitter user MITIronMan would reveal the code soon. Here’s what the mole had to say:“I’m in and up for the challenge. I have my eye on Tony Stark and I’m watching his every move. Now, I need your help. I found this box in the storage facilities at Stark Expo. It’s locked and I don’t know what’s inside. But, I have an insider who’s told me he’s figured out the code. It’s too hot right now to reveal in the open so he said he’s going to reveal it on Twitter, of all places, since people post random stuff on there all of the time. Pay attention to MITIronMan over the next few days and you’ll find what you’re looking for. That’s M-I-T-I-R-O-N-M-A-N. Thanks for your help. It was nice doing business with you.” What could really be in that safe, and why should we care? Maybe it’s a new trailer/clip, or maybe even tickets to the movie. With just over a week until the film’s US premiere, we should know soon. From looking at the pictures, I was skeptical about the legitimacy of the package, especially since there’s not even an inkling of the concept on the Reese’s website. What do you think? Is this real? If so, what do you think is in the safe, and how do we get in? Viral Marketing HersheyIron Man 2Reese'sStark Industries
New TV Show Would Let Anyone Create An Episode March 31, 2010With video games and the Internet eating away at TV ratings, networks are having to look for more interactive and interesting ways to gain viewers. Current TV (created by former VP Al Gore) is trying something very different than other networks. The company has teamed up The Sims creator Will… Read More
Join The Pan Pacific Defense Corps And Help Defend Our World From The Kaiju Threat April 26, 2013The Pacific Rim viral train continues to chug along with The Pan Pacific Defense Corps, where they are looking for a few good men and women to help thwart the Kaiju threat. Do you have what it takes to join the most elite fighting force on Earth? Find out how… Read More
“Chronicle” Viral Sends People Flying Over New York City Skyline January 30, 2012October 7, 2013It’s a bird! It’s a plane! It’s Supe- nope, it’s a plane. Or is it? The found-footage film, Chronicle, opens this Friday and to get people even more excited, a viral marketing campaign started over New York City and parts of New Jersey that will make you think you’re seeing… Read More
I got one too: http://candyaddict.com/blog/2010/04/28/best-candy-schwag-ever-mystery-package-from-stark-industries-and-reeses-marvel-mit/
Comicbook’s safe has finally been revealed:http://www.comicbookmovie.com/fansites/BrentSprecher/news/?a=17768