New Scott Pilgrim vs. The World Contest Wants You To Battle Other Bands Alex Gerage, May 6, 2010July 10, 2010 Calling all musicians! If you are part of a budding band and are also excited for the new Edgar Wright film, Scott Pilgrim vs. the World, then there’s a contest going on you might want to check out. Hit the jump for more details. Sonicbids and Scott Pilgrim vs. the World have joined forces to bring us the “Indie Rock vs. the World” contest. Head over to their website for the full press release, or take a look at a quick except below:“Enter the Indie Rock vs. the World contest now, where in the spirit of Scott Pilgrim’s battles to win his true love, bands will battle for their honor and love of music. Top 100 artists as voted by the online community will move onto round two, where they’ll be reviewed by an industry judging panel. During the month of June, the top 8 bands chosen by the panel will have the chance to make their own music videos with clips and images from Scott Pilgrim vs. the World. From there, these bands and their videos will face off in a head-to-head, bracketed “battle of the bands” to determine the Grand Prize winner. Along the way, the top 8 will have great opportunities for exposure and prizes, including having their contest videos featured in stores of a major nationwide retail chain. Plus, top 8 artists will receive an Mbox® 2 Pro Factory recording package from Avid (retail value $899).”The site further explains that the winning band will perform at a “talent-filled Scott Pilgrim event” later in the summer, and the video they create will be included in the film’s DVD. The contest sounds like a blast. I’m curious to see how these music videos will be made and if they will be posted online for everyone to see. Although this appears to be a standalone contest, I hope this is a sign that Universal Studios will be aggressive with their marketing for the film, and some sort of viral campaign isn’t out of the question. There are a lot of opportunities in the Scott Pilgrim universe to take advantage of. So, what are you waiting for? Time to get your act together and make some music. Scott Pilgrim vs. the World hits theaters August 13th. Viral Marketing Edgar WrightScott Pilgrim Vs. The WorldSonicbids
Watch Toy Story 3 Audition Videos August 14, 2010While the film has been out for almost two months now, we are still seeing some cool viral videos from Disney Pixar for Toy Story 3. After the break, see the audition videos for some of the new characters, including the most recent one from Lotso. The videos are a… Read More
7 Chances to Get Early Access to “Pottermore”! July 31, 2011The final Harry Potter film may be out in theaters, but the story doesn’t end there. JK Rowling unveiled a secret project called Pottermore late last month and promised a chance for fans to gain early access. Starting yesterday, you can become a Pottermore hipster, but it won’t be easy:… Read More
The Viral Campaign for “Thor” and “The Avengers” Begins in Chicago March 21, 2011July 6, 2011I had the opportunity to attend the Chicago Comic and Entertainment Expo at the massive McCormick Place convention center this past weekend, and while the focus of the three day convention was primarily comic books, the heavy presence by Marvel presented a few movie related surprises. Not only was Thor… Read More