New Scott Pilgrim vs. The World Contest Wants You To Battle Other Bands Alex Gerage, May 6, 2010July 10, 2010 Calling all musicians! If you are part of a budding band and are also excited for the new Edgar Wright film, Scott Pilgrim vs. the World, then there’s a contest going on you might want to check out. Hit the jump for more details. Sonicbids and Scott Pilgrim vs. the World have joined forces to bring us the “Indie Rock vs. the World” contest. Head over to their website for the full press release, or take a look at a quick except below:“Enter the Indie Rock vs. the World contest now, where in the spirit of Scott Pilgrim’s battles to win his true love, bands will battle for their honor and love of music. Top 100 artists as voted by the online community will move onto round two, where they’ll be reviewed by an industry judging panel. During the month of June, the top 8 bands chosen by the panel will have the chance to make their own music videos with clips and images from Scott Pilgrim vs. the World. From there, these bands and their videos will face off in a head-to-head, bracketed “battle of the bands” to determine the Grand Prize winner. Along the way, the top 8 will have great opportunities for exposure and prizes, including having their contest videos featured in stores of a major nationwide retail chain. Plus, top 8 artists will receive an Mbox® 2 Pro Factory recording package from Avid (retail value $899).”The site further explains that the winning band will perform at a “talent-filled Scott Pilgrim event” later in the summer, and the video they create will be included in the film’s DVD. The contest sounds like a blast. I’m curious to see how these music videos will be made and if they will be posted online for everyone to see. Although this appears to be a standalone contest, I hope this is a sign that Universal Studios will be aggressive with their marketing for the film, and some sort of viral campaign isn’t out of the question. There are a lot of opportunities in the Scott Pilgrim universe to take advantage of. So, what are you waiting for? Time to get your act together and make some music. Scott Pilgrim vs. the World hits theaters August 13th. Viral Marketing Edgar WrightScott Pilgrim Vs. The WorldSonicbids
The Crazies: Lots of Updates to Viral Sites February 17, 2010A few updates to the once idle The Crazies viral are popping up everywhere now that the release date is close by. First off, as we reported earlier, our Ogden Marsh liaison, Kim Jonson, was strangely attacked. A new post on Kim’s website gives us a little more info on… Read More
Sony Brings “Heavy Rain” to the ARG World! January 30, 2010January 30, 2010This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own… Read More
“The Signal” Viral Campaign Locates New Clips And Images May 8, 2014May 8, 2014The Signal is perhaps one of the more interesting viral marketing campaigns we have come across due to the fact that it is not one we would see unless it came from a blockbuster tentpole film. The premise of the William Eubank-directed sci-fi thriller certainly lends itself to have a… Read More