Viral Fail: Knight and Day Behind The Scenes Video Dan Koelsch, May 13, 2010 The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right? Not according to Fox, as you’ll see in their viral video after the jump. An advertising firm sent us and other blogs a video that is supposedly a behind-the-scenes look at Diaz and Cruise horsing around during rehearsals, but as you’ll see below, it’s obviously fake and feels that way. Diaz surprisingly kicks Cruise hard, causing him to fly back into a table. The video looks to be made specifically to pass around, but outside the film news blogs, I really don’t see the average person feeling the need to share this with their family and friends. What do you think? Knight and Day, directed my James Mangold (3:10 to Yuma, Walk the Line) and written by Patrick O’Neill, opens June 25th. Viral Marketing Cameron DiazKnight and DayTom CruiseViral video
“Veronica Mars Movie” Viral Review March 17, 2014March 16, 2014The Veronica Mars Movie isn’t just any ordinary TV series that made the jump to a full length feature film. It is a film that is entirely funded by unpaid viral marketing fans, thanks in part to a KickStarter campaign launched by show creator Rob Thomas and series star Kristen… Read More
Green Lantern Teaming Up With Doritos For Interactive Campaign May 9, 2011Hot on the heels of our article about the discovery of a Green Lantern viral website comes the announcement of a major promotional campaign between the film and snack maker, Doritos. The “Anyone Can Be Chosen” campaign seems to be a major effort to build awareness of the blockbuster in… Read More
ViralCast #28: Exclusive Chat With Repo Men Runners and Mike Selinker March 7, 2010October 18, 2011In this very special edition of ViralCast, Scott, Iain and I chat with Mike Selinker, President of Lone Shark Games. We also had the very rare oppurtunity to chat with two of the runners, Ciji and Alex, from the Repo Men hunt. In addition, I talked to RepoChip and Lrkr… Read More
lol, like I said, outside of us film bloggers, it’s not going to spread. Our reach is only so big, so if that was the point, then it’s failed from the start.