Viral Fail: Knight and Day Behind The Scenes Video Dan Koelsch, May 13, 2010 The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right? Not according to Fox, as you’ll see in their viral video after the jump. An advertising firm sent us and other blogs a video that is supposedly a behind-the-scenes look at Diaz and Cruise horsing around during rehearsals, but as you’ll see below, it’s obviously fake and feels that way. Diaz surprisingly kicks Cruise hard, causing him to fly back into a table. The video looks to be made specifically to pass around, but outside the film news blogs, I really don’t see the average person feeling the need to share this with their family and friends. What do you think? Knight and Day, directed my James Mangold (3:10 to Yuma, Walk the Line) and written by Patrick O’Neill, opens June 25th. Viral Marketing Cameron DiazKnight and DayTom CruiseViral video
Iron Man 2: Audi-Tony Stark Innovation Challenge and Whiplash Online Game April 28, 2010Want to be Whiplash from Iron Man 2, but you aren’t a Russian genius, nor do you have $60 to plop down on the game? You’re in luck, thanks to the Iron Man 2 UK site (which is increasing becoming better than the US version). But wait. What if you… Read More
Sherlock Holmes Viral Review December 30, 2009December 30, 2009Our review of the Sherlock Holmes viral comes from forum member Steve Kidd: Before I begin my viral review, I must warn those of you who have yet to see the recent Sherlock Holmes movie that this article contains minor spoilers. If you have yet to see the film, I… Read More
Viral Video: Gritty Superhero Reboot May 12, 2010College Humor has a great parody video that uses a medical emergency as a metaphor for how studios go about rebooting their franchises. This one in particular is in regards to Spiderman, as the doctor accurately explains all the problems with the third film in the franchise (which is why… Read More
lol, like I said, outside of us film bloggers, it’s not going to spread. Our reach is only so big, so if that was the point, then it’s failed from the start.