Viral Fail: Knight and Day Behind The Scenes Video Dan Koelsch, May 13, 2010 The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right? Not according to Fox, as you’ll see in their viral video after the jump. An advertising firm sent us and other blogs a video that is supposedly a behind-the-scenes look at Diaz and Cruise horsing around during rehearsals, but as you’ll see below, it’s obviously fake and feels that way. Diaz surprisingly kicks Cruise hard, causing him to fly back into a table. The video looks to be made specifically to pass around, but outside the film news blogs, I really don’t see the average person feeling the need to share this with their family and friends. What do you think? Knight and Day, directed my James Mangold (3:10 to Yuma, Walk the Line) and written by Patrick O’Neill, opens June 25th. Viral Marketing Cameron DiazKnight and DayTom CruiseViral video
“The Dark Knight Rises” Theater Standee Lets You Send Your Message to Gotham July 19, 2012July 19, 2012The Dark Knight Rises is out this weekend, and as you can imagine, people are bursting at the seams with excitement. TO help fans get even more excited for the film, Warner Bros. have been rolling out special standees to movie theaters that allow you to record a short video… Read More
Disney Shakeups May Affect Future Marketing November 26, 2009November 26, 2009It appears the House of Mouse is undergoing further changes. The Los Angeles Times has an engaging article about the current decisions being made at the Walt Disney Company. It seems film studio head Rich Ross is letting many of the organization’s mainstays go, and wants to usher in a new… Read More
Special LIVE ViralCast: Repo Men Hunt – Starting at 2PM PST, 5PM EST March 7, 2010March 7, 2010UPDATE: The ViralCast has ended and is online here. ViralCast will be broadcasting LIVE today with special guests Ciji and Alex, two Repo Men runners. We’ll also be chatting with Mike Selinker, President of Lone Shark Games, the company behind the hunt. You can listen live after the jump, or… Read More
lol, like I said, outside of us film bloggers, it’s not going to spread. Our reach is only so big, so if that was the point, then it’s failed from the start.