Viral Fail: Knight and Day Behind The Scenes Video Dan Koelsch, May 13, 2010 The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right? Not according to Fox, as you’ll see in their viral video after the jump. An advertising firm sent us and other blogs a video that is supposedly a behind-the-scenes look at Diaz and Cruise horsing around during rehearsals, but as you’ll see below, it’s obviously fake and feels that way. Diaz surprisingly kicks Cruise hard, causing him to fly back into a table. The video looks to be made specifically to pass around, but outside the film news blogs, I really don’t see the average person feeling the need to share this with their family and friends. What do you think? Knight and Day, directed my James Mangold (3:10 to Yuma, Walk the Line) and written by Patrick O’Neill, opens June 25th. Viral Marketing Cameron DiazKnight and DayTom CruiseViral video
The Inside Experience: The Story So Far, As Told By Christina Herself August 1, 2011It’s been a week since Christina was kidnapped, and in order to stay sane, she has recounted the story so far on her Facebook page. Of course, this also serves as a “Previously On…” update for new fans of The Inside Experience or anyone who just wants to catch up…. Read More
Salt: Day X Exists Mission 4 Now Live June 9, 2010As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you to hack into a file being exchanged by Day X agents. This week, you’ll have… Read More
New Website and Comic-Con Info For Rango July 19, 2010July 19, 2010In the trailer for Paramount’s animated film Rango, you may have noticed the bright orange fish toy. Well, thanks to a new viral website provided by Slashfilm, we now know that fish is named Mr. Timms and it has a following. Get the details below. Read More
lol, like I said, outside of us film bloggers, it’s not going to spread. Our reach is only so big, so if that was the point, then it’s failed from the start.