Viral Fail: Knight and Day Behind The Scenes Video Dan Koelsch, May 13, 2010 The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right? Not according to Fox, as you’ll see in their viral video after the jump. An advertising firm sent us and other blogs a video that is supposedly a behind-the-scenes look at Diaz and Cruise horsing around during rehearsals, but as you’ll see below, it’s obviously fake and feels that way. Diaz surprisingly kicks Cruise hard, causing him to fly back into a table. The video looks to be made specifically to pass around, but outside the film news blogs, I really don’t see the average person feeling the need to share this with their family and friends. What do you think? Knight and Day, directed my James Mangold (3:10 to Yuma, Walk the Line) and written by Patrick O’Neill, opens June 25th. Viral Marketing Cameron DiazKnight and DayTom CruiseViral video
The Viral That Became More October 10, 2009October 10, 2009(Editor’s Note: This article is written by guest writer Kristopher Stoltz, a member of our forum) If you’re a fan of Virals, then there’s 3 viral campaigns you should know and respect: 1. Blair Witch viral 2. The Dark Knight viral 3. LonelyGirl15 viral Confused on the last one? Never… Read More
“Real Steel” Sends Out WRB Posters! May 9, 2011May 9, 2011A month ago, we reported about a viral site for Disney’s new film, Real Steel, directed by Shawn Levy (Night at the Museum) and starring Hugh Jackman. The site highlighted the history of the fictional World Robot Boxing (WRB) organization and required you to enter a series of codes to… Read More
Viral Marketing What Would The Overlook Hotel In “The Shining” Actually Cost? September 26, 2013Have you ever wondered what the Overlook Hotel in Stephen King’s The Shining might actually cost, if it were ever on the market? With the recent release of King’s sequel novel to The Shining called Doctor Sleep, the Movoto Real Estate Blog thought it might be interesting to do a… Read More
lol, like I said, outside of us film bloggers, it’s not going to spread. Our reach is only so big, so if that was the point, then it’s failed from the start.