Viral Fail: Knight and Day Behind The Scenes Video Dan Koelsch, May 13, 2010 The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right? Not according to Fox, as you’ll see in their viral video after the jump. An advertising firm sent us and other blogs a video that is supposedly a behind-the-scenes look at Diaz and Cruise horsing around during rehearsals, but as you’ll see below, it’s obviously fake and feels that way. Diaz surprisingly kicks Cruise hard, causing him to fly back into a table. The video looks to be made specifically to pass around, but outside the film news blogs, I really don’t see the average person feeling the need to share this with their family and friends. What do you think? Knight and Day, directed my James Mangold (3:10 to Yuma, Walk the Line) and written by Patrick O’Neill, opens June 25th. Viral Marketing Cameron DiazKnight and DayTom CruiseViral video
Toy Story 3 Viral Video: Groovin’ with Ken! May 31, 2010May 31, 2010The Disney Pixar YouTube channel has released a new video called “Groovin’ with Ken!”, an interview with the Ken doll featured in Toy Story 3 (voiced by Michael Keaton). It’s a pretty clever way to introduce us to the new character, and continues the film’s successful viral marketing campaign. Check… Read More
Is 2010 The Year of Augmented Reality? January 4, 2010July 18, 2010So that’s it. A new decade has passed, and so far I’ve not got that flying car yet (can’t afford it) and my fridge isn’t ordering my food online yet (can’t afford it, the fridge that is, not the food), but technology is definitely catching up with the predictions. Now… Read More
“The Raid 2” Video Game Offers A Chance To Win A Bloody XBox One April 9, 2014Video games adapted into film, and films adapted into video games are very common. And while neither one turn out very good, some offer a glimmer of hope that it can be done right. That notion falls into the latter since video games adapted from films like X-Men: Origins and… Read More
lol, like I said, outside of us film bloggers, it’s not going to spread. Our reach is only so big, so if that was the point, then it’s failed from the start.