Viral Fail: Knight and Day Behind The Scenes Video Dan Koelsch, May 13, 2010 The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right? Not according to Fox, as you’ll see in their viral video after the jump. An advertising firm sent us and other blogs a video that is supposedly a behind-the-scenes look at Diaz and Cruise horsing around during rehearsals, but as you’ll see below, it’s obviously fake and feels that way. Diaz surprisingly kicks Cruise hard, causing him to fly back into a table. The video looks to be made specifically to pass around, but outside the film news blogs, I really don’t see the average person feeling the need to share this with their family and friends. What do you think? Knight and Day, directed my James Mangold (3:10 to Yuma, Walk the Line) and written by Patrick O’Neill, opens June 25th. Viral Marketing Cameron DiazKnight and DayTom CruiseViral video
Transformers 2: Receive a Call from Optimus Prime! October 5, 2009October 5, 2009With the Transformers: Revenge of the Fallen DVD and Blu-Ray being released on October 20th, Paramount is looking for inventive ways to promote the film. The marketing team behind the DVD release have established a new page on the official site titled www.transformersmovie.com/choose, where there are four different activities for… Read More
Paranormal Activity 2 Site Updated With Secrets In Trailer September 14, 2010The first Paranormal Activity had a strong viral campaign that pretty much made the film’s success, so it’s no surprise there will be creepy things to find in the marketing for its sequel. It may have taken a few days, but here’s every secret in the new trailer so far. Read More
The Amazing Spider-Man: Play Games in Oscorp’s Virtual Lab To Unlock Clues May 14, 2012May 14, 2012If you missed out on all the fun of the scavenger hunt, then you are in luck. The Amazing Spider-Man viral campaign swings into full gear online as you become an Oscorp intern and work in their virtual lab. Get the details after the break. Read More
lol, like I said, outside of us film bloggers, it’s not going to spread. Our reach is only so big, so if that was the point, then it’s failed from the start.