Viral Fail: Knight and Day Behind The Scenes Video Dan Koelsch, May 13, 2010 The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right? Not according to Fox, as you’ll see in their viral video after the jump. An advertising firm sent us and other blogs a video that is supposedly a behind-the-scenes look at Diaz and Cruise horsing around during rehearsals, but as you’ll see below, it’s obviously fake and feels that way. Diaz surprisingly kicks Cruise hard, causing him to fly back into a table. The video looks to be made specifically to pass around, but outside the film news blogs, I really don’t see the average person feeling the need to share this with their family and friends. What do you think? Knight and Day, directed my James Mangold (3:10 to Yuma, Walk the Line) and written by Patrick O’Neill, opens June 25th. Viral Marketing Cameron DiazKnight and DayTom CruiseViral video
Check Out The Hilarious Trailer for the Fake Movie ‘Arbor Daze’ January 13, 2010January 21, 2010For those who have been following us since at least the summer, you may remember the viral campaign for Judd Apatow’s Funny People. One of my favorite sites from that campaign was the homepage for George Simmons (Adam Sandler). In it, you were able to see clips and trailers for… Read More
Tron Legacy: Expect New Trailer Saturday? February 25, 2010February 26, 2010UPDATE: The tickets on PitCell are now live, get yours! It looks like you can expect a new Tron Legacy trailer Saturday on the FlynnLives website. As we reported yesterday, an exclusive limited even will be taking place in five locations all around the world. Well, now the /derez page… Read More
“Star Wars Rebels” Using Imperial Propaganda Posters To Find New Recruits February 5, 2014Star Wars Episode VII may be a long ways away, and with secrecy being J.J. Abrams‘ MO, we may not know about the film for a long time. Still we have something like Star Wars Rebels to hold us over until we see even an inkling of Star Wars Episode… Read More
lol, like I said, outside of us film bloggers, it’s not going to spread. Our reach is only so big, so if that was the point, then it’s failed from the start.