Viral Fail: Knight and Day Behind The Scenes Video Dan Koelsch, May 13, 2010 The upcoming Knight and Day, an action comedy from 20th Century Fox, stars Tom Cruise as a spy who meets Cameron Diaz’s character on a blind date, then accidentally pulls her into his volatile world. Sounds like the perfect premise and cast, so this film doesn’t need any viral, right? Not according to Fox, as you’ll see in their viral video after the jump. An advertising firm sent us and other blogs a video that is supposedly a behind-the-scenes look at Diaz and Cruise horsing around during rehearsals, but as you’ll see below, it’s obviously fake and feels that way. Diaz surprisingly kicks Cruise hard, causing him to fly back into a table. The video looks to be made specifically to pass around, but outside the film news blogs, I really don’t see the average person feeling the need to share this with their family and friends. What do you think? Knight and Day, directed my James Mangold (3:10 to Yuma, Walk the Line) and written by Patrick O’Neill, opens June 25th. Viral Marketing Cameron DiazKnight and DayTom CruiseViral video
Alice in Wonderland Facebook Viral November 12, 2009November 12, 2009I’m not a big fan of Tim Burton’s, but whenever he has a project coming out, it certainly gets a lot of buzz. His latest film, Alice in Wonderland, is no different. Burton’s unique visual style always draws attention and with Alice, Disney is using it to their advantage. In… Read More
Megamind Rally Breaks World Record October 3, 2010Briefly: A few weeks ago, we told you how Dreamworks was looking break the world record for most people in once place dressed as Superheroes to promote their upcoming Megamind. With Will Ferrell in attendance, KTLA reports that they succeeded by having 1,580 heroes Saturday at LA Live in downtown… Read More
News Super Bowl Trailers: Super 8, Transformers, Thor, and Captain America February 6, 2011March 11, 2011In case you missed any of the commercials, we’ve rounded up all the ads for films shown over the first half of the Super Bowl, other than the Cowboys & Aliens spot. After the jump, watch the spots for Super 8, Transformers, Thor, and Captain America. Read More
lol, like I said, outside of us film bloggers, it’s not going to spread. Our reach is only so big, so if that was the point, then it’s failed from the start.