Tron Legacy Viral To Go Silent “For The Next Few Weeks” Dan Koelsch, May 15, 2010June 10, 2010 Well, this is unfortunate. After a strong start to the Tron Legacy viral that gave us at least weekly updates, the campaign is looking to lay low for a while. This isn’t too surprising given the amount of work already put into it, yet the film’s release still being over 7 months away. There was no way they could keep up this amount of intensity for that that long non-stop. Find out the details after the jump. Smartly, this long hiatus is being presented as in-world, with the Flynn Lives group saying they need to go “underground” since Encom is on to them. Here is an excerpt from their main page on the break:There’s so much more on the horizon – meet-ups to attend, clues to hunt down, mega-huge software companies to keep honest – but, for the next few weeks, we need to lay low. We’ll be calling on you before you know it, so stay connected, keep your contact info up-to-date and always remember: FLYNN LIVES! Access to the Encom Intranet has also been removed for now, as Encom is on to the group and performed some maintenance to patch security holes. The group was able to get one last screencap of the site before getting locked out. We’ll let you know once the viral picks up again. Follow our coverage on our Tron Legacy Viral Page. ARGs & Campaigns Viral Marketing EncomFlynn LivesTron Legacy
Viral Video: Lucas Re-Edits Star Wars Opening Text January 19, 2010January 21, 2010As a purist Star Wars fan who also loves modern technology, I’ve often been conflicted with the re-edits George Lucas has done to the original Star Wars trilogy (once in 1997 and again in 2004). Sure, there are some scenes that look bad-ass and definitely improve on the original 70s… Read More
New District 9 Videos on YouTube June 24, 2009July 3, 2009So, I’m surfing YouTube at 1:00 AM and I notice that Sony Pictures has an MNU video on their YouTube page. Then I go to their page and realize there are actually three new District 9 videos in the last 24 hours. Here are all three videos: The first video… Read More
New “Battle: Los Angeles” Viral Video and Facebook Game February 17, 2011The theatrical release of Columbia Pictures’ gritty alien invasion film Battle: Los Angeles is less than a month away, so we should start seeing a lot more content from the studio. Such is the case this week, as we have gotten a new video that fits into the viral campaign,… Read More