Tron Legacy Viral To Go Silent “For The Next Few Weeks” Dan Koelsch, May 15, 2010June 10, 2010 Well, this is unfortunate. After a strong start to the Tron Legacy viral that gave us at least weekly updates, the campaign is looking to lay low for a while. This isn’t too surprising given the amount of work already put into it, yet the film’s release still being over 7 months away. There was no way they could keep up this amount of intensity for that that long non-stop. Find out the details after the jump. Smartly, this long hiatus is being presented as in-world, with the Flynn Lives group saying they need to go “underground” since Encom is on to them. Here is an excerpt from their main page on the break:There’s so much more on the horizon – meet-ups to attend, clues to hunt down, mega-huge software companies to keep honest – but, for the next few weeks, we need to lay low. We’ll be calling on you before you know it, so stay connected, keep your contact info up-to-date and always remember: FLYNN LIVES! Access to the Encom Intranet has also been removed for now, as Encom is on to the group and performed some maintenance to patch security holes. The group was able to get one last screencap of the site before getting locked out. We’ll let you know once the viral picks up again. Follow our coverage on our Tron Legacy Viral Page. ARGs & Campaigns Viral Marketing EncomFlynn LivesTron Legacy
Help Create “Bear Week”, Because Bears Are Better Than Sharks August 3, 2011We are treading water in the middle of Shark Week on Discovery Channel, but Kevin Corrigan of College Humor thinks a different animal deserves their own week as well (if not instead). In fact, he’s putting a petition together to make it happen. Learn more after the break. Read More
Warner Bros. Announces “The Dark Knight Rises” Facebook Game and Partners with Chrysler for TV Commercial Contest June 17, 2012June 17, 2012We’re about a month away from the highly anticipated release of The Dark Knight Rises, the final chapter of Christopher Nolan’s Batman legend. So far, we haven’t had much of a viral campaign set in the world of the film. But being so close to the release date, Warner Bros…. Read More
See Blueprint of “X-Men: Days of Future Past” Sentinels Head August 14, 2013The Twitter account for next May’s X-Men: Days of Future Past has been posting some cool content lately, and yesterday they tweeted out a sketched blueprint of the head of a Sentinel, the large robots in the future that protect humans from mutants. Take a look after the break. Read More