Tron Legacy Viral To Go Silent “For The Next Few Weeks” Dan Koelsch, May 15, 2010June 10, 2010 Well, this is unfortunate. After a strong start to the Tron Legacy viral that gave us at least weekly updates, the campaign is looking to lay low for a while. This isn’t too surprising given the amount of work already put into it, yet the film’s release still being over 7 months away. There was no way they could keep up this amount of intensity for that that long non-stop. Find out the details after the jump. Smartly, this long hiatus is being presented as in-world, with the Flynn Lives group saying they need to go “underground” since Encom is on to them. Here is an excerpt from their main page on the break:There’s so much more on the horizon – meet-ups to attend, clues to hunt down, mega-huge software companies to keep honest – but, for the next few weeks, we need to lay low. We’ll be calling on you before you know it, so stay connected, keep your contact info up-to-date and always remember: FLYNN LIVES! Access to the Encom Intranet has also been removed for now, as Encom is on to the group and performed some maintenance to patch security holes. The group was able to get one last screencap of the site before getting locked out. We’ll let you know once the viral picks up again. Follow our coverage on our Tron Legacy Viral Page. ARGs & Campaigns Viral Marketing EncomFlynn LivesTron Legacy
“The Bourne Legacy” Facebook App Recruits You For Operation Intel July 16, 2012July 16, 2012Universal Pictures has updated the viral campaign for The Bourne Legacy. The app called Operation Intel, creates a video and puts you in picture and in the middle of the program that created the people like Aaron Cross and Jason Bourne. Hit the jump to find out more. Read More
“The Amazing Spider-Man 2” Viral Site ElectroArrvies Turns Into EnemiesUnite.com December 30, 2013Your friendly neighborhood Spider-Man has always had to deal with a plethora of villains, enemies, and criminals. In the comics, six of the webslinger’s greatest villains banded together, and called themselves the Sinister Six. The roster may have changed, but their intentions didn’t. Sony is hoping that it will all… Read More
Paramount and Qualcomm Announce “Star Trek Into Darkness” Super Bowl App January 8, 2013January 8, 2013The Super Bowl is right around the corner and the major studios are gearing up to present glimpses at some of their upcoming films. On Monday, Paramount Pictures and Qualcomm Labs, Inc. announced a new mobile application that will be used during the big game to unlock exclusive content from… Read More