Tron Legacy Viral To Go Silent “For The Next Few Weeks” Dan Koelsch, May 15, 2010June 10, 2010 Well, this is unfortunate. After a strong start to the Tron Legacy viral that gave us at least weekly updates, the campaign is looking to lay low for a while. This isn’t too surprising given the amount of work already put into it, yet the film’s release still being over 7 months away. There was no way they could keep up this amount of intensity for that that long non-stop. Find out the details after the jump. Smartly, this long hiatus is being presented as in-world, with the Flynn Lives group saying they need to go “underground” since Encom is on to them. Here is an excerpt from their main page on the break:There’s so much more on the horizon – meet-ups to attend, clues to hunt down, mega-huge software companies to keep honest – but, for the next few weeks, we need to lay low. We’ll be calling on you before you know it, so stay connected, keep your contact info up-to-date and always remember: FLYNN LIVES! Access to the Encom Intranet has also been removed for now, as Encom is on to the group and performed some maintenance to patch security holes. The group was able to get one last screencap of the site before getting locked out. We’ll let you know once the viral picks up again. Follow our coverage on our Tron Legacy Viral Page. ARGs & Campaigns Viral Marketing EncomFlynn LivesTron Legacy
The Countdown Is Over: The “Apollo 18” Trailer Is Here! February 18, 2011February 18, 2011Over the past couple of days, the Apollo 18 Twitter account has had a countdown, leading up to the trailer. The countdown is finally over, and the trailer is here for all to see. Continue on to see the trailer! Read More
Comic-Con: Castle Panel Reveals New Twitter Campaign July 26, 2010September 7, 2010Yesterday I attended my last panel of this year’s Comic-Con, which was for ABC’s Castle. Almost the entire cast was there, including stars Nathan Fillion and Stana Katic. We got some details on the future of the show, as well as backstage antics and the new Twitter campaign starting now. Read More
Watch Interactive Horror Short Film “6:14” October 28, 2012RIDES.tv is a new transmedia platform from Fourth Wall Studios that creates interactive stories stretching across online video, phone calls, text messages, email, and social media. Their latest in their Dark Wall horror series is called 6:14, which you can watch here. Watch the trailer and learn more after the… Read More